By Integrated Marketing Platform | March 20, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Navigating Your Digital Marketing Strategy During A Recession
The global economy has been tumbling into decline for months now. Full Story: Forbes
Marketing To The Newest Generation: How To Reach Gen Alpha
For the untrained eye, it would be hard to look at a 12-year-old and try to determine what kind of consumer they might be. Full Story: Forbes
The 4 Marketing Strategies Your Shopify Store Needs to Drive Traffic
A successful Shopify store is built on a solid marketing strategy. Full Story: Entrepreneur
Why Your Marketing Strategy Should Appeal To Emotions, Not Logic
Let’s face it. We are not rational, and we are not logical. Full Story: Forbes
20 Best Content Marketing Tools
Improve your content with the 20 best Content Marketing tools. Full Story: Search Engine Journal
3 Reasons Influencer Marketing Is Still A Thing
Look around you. Not as many people are picking up the daily newspaper or sitting through long commercials on TV. Full Story: Forbes
SOCIAL MEDIA
Six Ways To Use Social Media To Strengthen Your Business’s Brand
Social media has become an integral part of our lives. Full Story: Forbes
Four Tips For Jumping On Social Media Trends
When Myspace—arguably the first widely adopted social platform—launched in 2003, Full Story: Forbes
5 Steps To Generating Leads With Paid Social Media Ads
Social media platforms are constantly adjusting their advertising features and targeting abilities, Full Story: Forbes
18 Social Media Management Tools for 2023
Social media management tools can help plan and publish posts, engage consumers, monitor dialog about your brand, and measure the results. Full Story: PracticalEcommerce
7 new social media features you need to know this week
New updates from TikTok, Discord, Reddit, Meta and YouTube. Full Story: PR Daily
How To Use Social Media In Industrial Market Research
Social media is an effective tool for gaining important industrial market insights. Full Story: startupguys
SEARCH ENGINE
State of Search: Top SEO Strategies for 2023
Stay up-to-date on the latest in search engine optimization. Full Story: CMSWire
The Future Of SEO Is Answer Engine Optimization (AEO)
Search engine optimization (SEO) has long been a crucial component of digital marketing strategies. Full Story: Forbes
How to Improve Your Organic Ranking On SERPs
Organic ranking or organic search results are those listings you can see on search engine results pages or SERPs that aren’t paid to rank. Full Story: startupguys
How to Develop an SEO Content Strategy
Having a good SEO content strategy can significantly improve traffic to your website. Full Story: Digital Journal
Google Rolls Out March 2023 Core Algorithm Update
Google confirms the March 2023 core algorithm update is now rolling out. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile Marketing Statistics for your Marketing Strategy to flourish in 2023!
Mobile app market strategy is an essential reason behind the growth of a company. Full Story: Mobile App Daily
Mobile App Marketing: Practical Tips
Today it is a well-known fact that the launch of a mobile app can become a huge milestone for businesses. Full Story: TechiExpert
5 best practices for managing your mobile fleet
Here are five best practices for managing your mobile strategy, the fleet itself, and the costs. Full Story: CIO
DIGITAL SIGNAGE/ SCREEN MEDIA
Measurement in programmatic DOOH: what are the metrics that matter?
Last month (February 2023), JCDecaux UK published the findings from a new piece of research – Programmatic digital out-of-home: Full Story: The Drum
How Can We Measure Success in OOH?
Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society. Full Story: ExchangeWire
EMAIL MARKETING
Optimizing delivery times was my first experience applying artificial intelligence to email marketing. Full Story: PracticalEcommerce
Email Marketing And The Effect of Marketing Automation
Mass mailings that are one size fits all are no longer used in modern email marketing; Full Story: IntelligentLiving
Don’t Ignore Email and SMS: Consumers Surely Haven’t
Looking for a marketing edge? Full Story: MyTotalRetail
E-COMMERCE
What Companies Should Know About E-Commerce Accelerators
These last few years have brought about an overabundance of e-commerce suffixes, Full Story: Forbes
15 Cybersecurity Protocols E-Commerce Companies Need To Follow
As e-commerce continues to grow, so does the amount of personal data collected and stored by these companies. Full Story: Forbes
3 Trends Defining E-Commerce in 2023
Whether it’s Amazon, Shopify or another significant player in the e-commerce game, Full Story: CleanLink
4 Ways To Improve Your E-Commerce Customer Experience In 2023
With the rise of online shopping and the pandemic accelerating this trend, e-commerce has become a critical part of many businesses. Full Story: Forbes
E-Commerce Data Hubs And How To Tap Into Them
Online CPG sales grew by over 30% for the first time in 2022, according to Coresight Research. Full Story: Forbes
PUBLIC RELATIONS
5 Reasons Why This Metric is the Future of Public Relations
The practice of public relations is an ever-evolving profession due to constant changes, Full Story: Entrepreneur
Public. Relations. To paraphrase the old Tina Turner song. What’s PR got to do with it? Full Story: Bizcommunity
14 Coach-Approved Methods For Improving PR As A Startup
For startups, public relations is an essential component of building brand awareness and attracting customers. Full Story: Full Story: Forbes
MARKET RESEARCH
Is Market Research Necessary Before Minimum Viable Product Development?
Frank Robinson promoted the term minimum viable product (MVP) in 2001. Full Story: Forbes
Market research: How to find your edge
How to stand out from your competition and run a striving practice. Full Story: dvm360
WEB DEVELOPMENT
WHAT IS WEB DEVELOPMENT LANGUAGE, AND HOW DO I CHOOSE THE BEST
Web development language refers to the programming languages and tools used to create and maintain websites and web applications. Full Story: TechBullion
What is JavaScript used for? The most common uses of JavaScript
JavaScript is a versatile and powerful programming language that can be used for various applications. Full Story: DigitalJournal
Top 10 Programming Languages for Cybersecurity Careers in 2023
The extent to which developers across the globe rely on programming cannot be put into words. Full Story: Analytics Insight
Express.js is popular for good reason, but there are some powerful options you might want to consider instead. Full Story: MakeUseOf
MARKETING AUTOMATION
Marketing Automation And Its Evolution
The topic of marketing automation has always been hot, and for a good reason. Full Story: MartechSeries
AI Powers the Next Generation of Personalized Digital Marketing
Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. Full Story: readwrite
10 Powerful Artificial Intelligence Tools to Check Out in 2023
It’s no secret that productivity is the key to success, Full Story: Full Story: readwrite
BRANDING AND DESIGN
Five easy and practical branding tips to scale your business
Brands offer a unique source of value to businesses. Full Story: SmartCompany
Upgrade Your Branding Strategy: The 11 Best Free and Paid Courses
First impressions pay off. If you are looking to sweep your customers off their feet and make them your consumers, Branding is the answer. Full Story: The Fordham Ram
Top 5 AI Design Tools: Create AI Art & Improve Efficiency Easily
When it comes to advertising, graphic design is absolutely necessary; nevertheless, producing it may be time-consuming and expensive. Full Story: Sociobits
VOICE STRATEGIES
Hey Alexa, what’s next? Breaking through voice technology’s ceiling
The recent announcement from Amazon that they would be reducing staff and budget for the Alexa department has deemed the voice assistant. Full Story: VentureBeat
Apple tests Siri’s advanced natural language generation features in latest tvOS update
The tech giant is using AI technology to improve the existing Siri voice assistant. Full Story: MobileSyrup
Amazon Echo vs Echo Dot: What’s Different?
Amazon Echo or Echo Dot? Which speaker is the best entry point into the Alexa smart home framework? Let’s take a deep dive. Full Story: Online Tech Tips
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