Integrated Marketing Platform | Weekly Update – May 22, 2023

By Integrated Marketing Platform | May 22, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Do you have a huge line of folks knocking down your door to buy from you? Neither do most of us. That’s why marketing is so crucial. Full Story: Forbes

Marketing Strategy – Product Line Strategy: Five Approaches

One of the main questions for anyone responsible for a company’s marketing strategy. Full Story: MarketingProfs

5 Paid Advertising Tactics to Improve Performance Marketing

If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend. Full Story: searchenginepeople

A Marketing Investment That Will Pay Off In A Recession

The threat of a looming recession, coupled with inflation and tech industry turmoil, Full Story: Forbes

5 tips for balancing ‘push’ and ‘pull’ in content marketing

Learn the difference between promoting engagement and pushing sales in your content and how to do them right. Full Story: Martech

20 Ways to Build a Stronger Content Marketing Strategy

Once upon a time I wrote content that sounded like everyone else’s. Full Story: National Law Review

SOCIAL MEDIA

10 Tips For Successful Social Media Marketing Even As Trends (And Platforms) Change

The social media landscape is in a constant state of flux, with new platforms and trends coming and going all the time. Full Story: Forbes

How to build a business brand on social media

On the list of questions every business owner is asking these days is “How can I use social media to position my business and build my brand online?” Full Story: Cape Cod Times

How To Create A Winning Social Media Marketing Strategy

For a brand or company, social media marketing is now a requirement, not an option. Full Story: HarlemWorldMagazine

It’s time to revisit your social media strategy

Are you caught up in the social media frenzy? Full Story: Crains Cleve Land

How To Make Hashtags Work For Your Business

Whether you’re a social media newbie or a seasoned pro, hashtags can be a powerful tool for businesses looking to increase their online presence. Full Story: Forbes

How Do Social Media Platforms Impact Seo?

In an increasingly competitive environment, SEO (Search Engine Optimization) is crucial for business growth. Full Story: Baseline

SEARCH ENGINE

5 ways to set the stage for a successful SEO engagement

Tackling these items from the outset gives yourself a springboard into an effective SEO engagement with clients. Full Story: Search Engine Land

8 SEO Tips for Digital Marketers

Everyone wants better search engine rankings, but it takes hard work and determination to get there. Full Story: readwrite

Google’s SEO Best Practices For News Websites

Google’s Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data. Full Story: Search Engine Journal

The future of SEO and why it’s not dying

Here’s what’s in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines. Full Story: Search Engine Journal

Google: SSL Certificate Does Not Boost SEO

Google’s John Mueller debunks the claim that an SSL certificate boosts your SEO. Full Story: Search Engine Journal

Keyword difficulty in SEO guide: Everything you need to know

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Full Story: Search Engine Journal

MOBILE MARKETING

Tips and Tricks to Reduce Mobile App Development Costs

Undoubtedly, there is no one out there who would say that they haven’t used mobile apps in their everyday routine life. Full Story: Robotics and Automation News

Mobile App Testing Tutorials: A Comprehensive Guide

With the exponential growth of mobile applications, mobile app testing has become an essential aspect of the software development lifecycle. Full Story: UniverseNews Network

DIGITAL SIGNAGE/ SCREEN MEDIA

Why Digital Signs Are the Future of Booth Advertising

Exhibitions and trade shows are coming back after three years of shutdowns. Full Story: Aithority

EMAIL MARKETING

The pros and cons of email marketing

When you think of ways to market anything, emails are always on the list. Full Story: Media update

What are the different types of SMS marketing?

How should marketers text their audiences? First, ensure customers opted in to receive texts. Full Story: Techtarget

Email Marketing Isn’t Over – But It’s Not What It Used To Be

How many times a day do you go into your email inbox and clear out all the spam? For many people, this is a frequent practice. Full Story: Martechseries

E-COMMERCE

How To Maximize E-Commerce To Grow Your Business

For small businesses, it is challenging to compete and survive in a world of fierce competition in today’s digital age. Full Story: Forbes

Thriving In A Recession: Unlocking E-Commerce Success With Strategic Merchandising

The global market is no stranger to economic recessions, and online merchants must be prepared to navigate the obstacles that come their way. Full Story: Forbes

7 Steps to Meeting Ecommerce Marketing Objectives

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Full Story: Multi Channel Merchant

Five things to look for in an e-commerce management service

Hiring a professional service to manage your e-commerce store means handing over a great deal of trust regarding the strategic growth of your business and sales of your products. Full Story: FastCompany

PUBLIC RELATIONS

Why Local Media is the Secret to Getting Free PR

The most important thing your company can do is reach out to local media in the city you’re attending. Full Story: Entrepreneur

Manage Your PR Even During a Recession

PR is a critical component of any successful business strategy, especially during tough economic times. Full Story: RollingStone

WEB DEVELOPMENT

5 Ways to Use Analytics to Inform Website Development Decisions

In today’s technological world, data is everything. Full Story: Data Science Central

8 Common HTML Mistakes You Should Avoid for Better Web Development

HTML is easy to learn and browsers are generally forgiving of mistakes. But you should still try to eliminate bugs and deliver efficient web pages. Full Story: Make Use Of

10 Easiest Ways to Improve Your Website User Experience

It is no wonder that a website is a key anchor for your online marketing efforts. Full Story: Digital Journal

How to Building a Web Component Using Stencil.js

Find out how to build reusable, scalable components that are small and blazing fast. Full Story: Make Use Of