Ottawa's Best Integrated Marketing Agency - Insights June 19, 2023

By Integrated Marketing Platform | June 19, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Three Ways Marketing Can Help Resolve Internal Issues Today

While Gartner Inc. states the importance of artificial intelligence (AI) usage to make better data-driven decisions in marketing in 2023, Full Story: Forbes

5 Innovative Ways To Use Content Marketing In 2023

Even for businesses that understand the benefits of content marketing, consistently coming up with good ideas can still be a huge challenge. Full Story: Forbes

How To Correctly Set Your Digital Marketing KPIs

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. Full Story: Forbes

Data-Driven Marketing Content: Next Steps After A Google Core Update

Google’s core algorithm update in March disrupted many marketing plans. Full Story: Forbes

How to Implement Privacy by Design in Your Marketing Strategy

Implementing Privacy by Design in Your Marketing Strategy: A Comprehensive Guide. Full Story: CityLife

Recession Proof Marketing Strategies with Outcomes-Driven Affiliate Marketing

While the traditional marketing funnel follows the stages of awareness, interest, decision, and action, Full Story: MartechSeries

SOCIAL MEDIA

How social media influencers are shaping the business of Broadway

Three Broadway marketing executives break down their strategies for using social media personalities to drive ticket sales. Full Story: BroadwayNews

Social Media Marketing Tools For Massage Therapists

In today’s digital age, social media marketing tools can be just as important in attracting and retaining massage clients as is word-of-mouth. Full Story: Massage Magazine

81% of Providers Say Social Media Is an Effective Marketing Tool, but Only If You Follow These 5 Rules

Social media can be intimidating for healthcare providers to engage professionally with these days. Full Story: SoftwareAdvice

Using Hashtags for Social Media Success

What they are, how they work and what they can accomplish. Full Story: American Drycleaner

5 Powerful Mindset Shifts For Entrepreneurs Who Overthink Social Media

Being an entrepreneur is a different role to what it used to be. Full Story: Forbes

16 new social media features you need to know this week

Updates from Meta, Twitter, TikTok and more. Full Story: PR Daily

SEARCH ENGINE

How AI is Transforming the SEO Landscape for Small Businesses

Dive into the revolutionary world of AI and its transformative impact on Search Engine Optimization for small businesses. Full Story: Entrepreneur

How to drive SEO success with headless CMS

Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO. Full Story: Search Engine Land

How to build your own SEO ‘second brain’ (and why you need it)

The concept of building a “second brain” can help SEOs better store and retrieve crucial documents and key learnings between websites. Full Story: Search Engine Land

Is Index Bloat A Real Concern For Seo?

You may have heard of index bloat posing a concern for SEO. Google has spoken out on the issue. Full Story: BrowserMedia

Boost Your Website’s Traffic with AI-Powered SEO Strategies. Explore now!

Learn the ways to boost your website’s traffic with AI-Powered SEO strategies and content creation. Full Story: AnalyticsInsight

MOBILE MARKETING

Mobile App Testing: Top-notch Security

Our daily lives have become completely dependent on mobile applications. Full Story: Security Boulevard

7 Key Trends Shaping Mobile Marketing Campaigns

Nothing is stopping digital mobile marketing from continuing to transform in the coming years. Full Story: Telemedia Online

The importance of understanding mobile advertising

Mobile advertising is an effective marketing strategy, Full Story: The Drum

DIGITAL SIGNAGE/ SCREEN MEDIA

Programmatic’s ad targeting and optimization come to digital out-of-home

Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy. Full Story: Martech

Four Benefits of Programmatic DOOH

The ways in which audiences can be reached through Digital Out-Of-Home (DOOH) advertising are ever-expanding. Full Story: Avixa

The Pros and Cons of Cloud-Based Digital Signage Solutions

In recent years, the digital signage industry has experienced a significant shift towards cloud-based solutions. Full Story: CityLife

EMAIL MARKETING

Email tools to make your marketing pop out

In today’s fast-paced digital world, email marketing is one of the most effective ways to connect with your audience. Full Story: Startup.info

How to Achieve Hyper-Personalization in Email Marketing

Harnessing the Power of Data for Hyper-Personalized Email Marketing Campaigns. Full Story: CityLife

Email subject line tips and best practices (with examples!)

Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Full Story: Martech

E-COMMERCE

How E-Commerce Businesses Can Fight Inflation

Consumers continue tightening their belts as the cost-of-living crisis bites. And the outlook isn’t ideal. Full Story: TotalRetail

Is Social Commerce the Future of e-Commerce?

The e-commerce landscape is constantly changing. Full Story: Finance Magnates

7 Costly Mistakes e-Commerce Entrepreneurs Must Avoid

One would be hard-pressed to come up with an example of a product that consumers are not yet buying online in 2023. Full Story: readwrite

The Biggest Mistakes E-Commerce Websites Make And How To Avoid Them

There is so much money to be made in eCommerce…however, it is also one of the most saturated and highly competitive industries as well. Full Story: The Tech Edvocate

How modern e-commerce brands can build lifelong customer relationships

All brands want lifetime customers — but how do you go about building those lasting relationships? Full Story: Retail Customer Experience

PUBLIC RELATIONS

Seven Effective Strategies For Startups To Gain Free PR

In order to grow, startups need to gain brand awareness, credibility and trust among their target audience. Full Story: Forbes

6 PR Areas To Focus On When Starting A Business

In the early days of starting a business, one area of focus should be your PR strategy, message, and implementation. Full Story: TechRound

PR Pros: Do You Know What Your Professional Boundaries Are?

Over the course of your career, people are always going to ask you to do things you don’t want to do. Full Story: Forbes

WEB DEVELOPMENT

3 Simple Tips To Make Web Development Delightful

People often ask me why a branding agency builds so many websites. Full Story: Forbes

JAMstack vs Traditional Web Development: A Comprehensive Comparison

In recent years, the web development landscape has seen a significant shift in the way websites and applications are built and deployed. Full Story: CityLife

The Future of Web Development: Embracing Server-side Rendering

The future of web development is rapidly evolving, Full Story: CityLife

What Is Alpine.js and How Do You Use It?

There’s an abundance of JavaScript frameworks, but Alpine’s simplicity and ease of use make it an excellent candidate for beginners. Full Story: Make Use Of

7 Technical Skills for Front-End Developers

In the fast-paced and ever-evolving digital landscape we find ourselves in, front-end developers hold the key to crafting visually stunning and user-friendly websites. Full Story: Techloy

MARKETING AUTOMATION

Customer Data Platforms: A Key Component of Modern Marketing Automation

In today’s fast-paced digital world, businesses are increasingly relying on data-driven marketing strategies to stay ahead of the competition. Full Story: CityLife

Automation And Forecasting: Revolutionizing Business With AI

Artificial intelligence (AI) has made significant strides in the past year, and as businesses generate and collect more data. Full Story: Forbes

Is Artificial Intelligence Shaping The Future Of Business Marketing?

Artificial Intelligence (AI) is indisputably shaping the future of business marketing. Full Story: Analytics Insight

How to Get Comfortable with Generative AI in Your Marketing Strategy

There’s no doubt that generative artificial intelligence has enormous potential to revolutionize the way financial institutions approach marketing. Full Story: The Financial Brand