By Integrated Marketing Platform | July 31, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Six Tips For Marketing An Independent Retail Business
Retail stores have always faced the challenge of attracting and retaining customers. Full Story: Forbes
The four Ps of marketing—product, price, place and promotion. Full Story: Forbes
What is marketing work management?
There is a heightened need for marketing work management software, Full Story: Martech
The Future Of Digital Marketing Is Up To Gen Z
We’re experiencing a watershed moment with the emergence of generative AI on the precipice of integration across virtually every industry. Full Story: Forbes
The All-Encompassing B2C Marketing Guide
Good business-to-consumer marketing (B2C marketing) is the lifeblood of any consumer-facing business. Full Story: NeilPatel
Determining Your Marketing Strategy During A Downturn
When word got out that an economic downturn was likely on the horizon, Full Story: Forbes
SOCIAL MEDIA
How To Use Linkedin For Marketing
Discover the best practices for LinkedIn marketing to help you increase brand visibility, generate leads, and make sales. Full Story: Search Engine Journal
Humanizing Your Brand Through Social Media
Social media marketing has now become essential for any type of business, as it’s a way to “humanize” your brand. Full Story: Forbes
19 Unconventional Branded Social Media Accounts That Inspire Marketers
Some brands have embraced an unconventional, humorous and even irreverent approach to social media, earning legions of devoted followers. Full Story: Forbes
Top social media statistics to check out in 2023
The one constant about social media is it is always changing. Full Story: TechTarget
New social media features you need to know this week
Updates from Twitter, WhatsApp, Facebook and more. Full Story: PR Daily
SEARCH ENGINE
SEO Marketing In 2023: The Ultimate Guide
SEO marketing is a term that you might hear a lot about as you develop a web presence. Full Story: Forbes
How to Optimize Your Website for Better Search Engine Rankings
Step up your SEO game: A complete guide to enhancing your website’s visibility and driving organic traffic. Full Story: Jumpstart
What Factors Contribute To High On-Page SEO Scores (But Low Domain Authority)?
By focusing on these factors, you can improve your online presence and search engine rankings. Full Story: Search Engine Journal
Are you looking to gain more website traffic from local searchers on Google? Full Story: SocialMediaToday
Learn the average timeframe to see results from SEO and key factors that influence your SEO program’s performance. Full Story: Search Engine Land
The most underrated SEO factor
Unlocking the SEO secrets: The powerful impact of branding on SEO. Full Story: Search Engine Land
MOBILE MARKETING
Mobile Marketing Best Practices – What Leading Brands Do When It Comes to Mobile Campaigns
Mobile marketing has radically evolved since the 2000s, reflecting advances in technology. Full Story: MartechSeries
Sms Marketing How Ai And Data Crackdowns Are Reviving Strategy
With better targeting and customization tools, text message marketing is becoming an effective, Full Story: AdAge
The Rise of Mobile Shopping: How Retail E-Commerce is Changing the Game
Exploring the Revolution: The Rise of Mobile Shopping and its Impact on Retail E-Commerce. Full Story: CityLife
DIGITAL SIGNAGE/ SCREEN MEDIA
The Future of Retail: How Europe is Embracing Digital Signage Technology
The future of retail is rapidly evolving, and Europe is at the forefront of embracing digital signage technology. Full Story: Fagen Wasanni
Does Your Signage Need an Update? Full Story: Stratus
Digital Signage Solutions: Enhancing Safety and Security in Public Spaces
In today’s world, effective communication and safety measures in public spaces are crucial. Full Story: CityLife
EMAIL MARKETING
19 Ways To Elevate Your Email Marketing Strategy For Maximum Impact
While email marketing remains a powerful tool for businesses seeking to connect with their target audience and drive conversions, Full Story: Forbes
7-Email Sequence to Boost Back-to-school Sales
The back-to-school retail season has begun, and a well-executed email marketing campaign can boost sales. Full Story: PracticalEcommerce
From campaigns to conversations: The future of email marketing
Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Full Story: Martech
Why email should form a key part of your e-commerce marketing strategy
Around key sales dates like Black Friday, email marketing can yield a more than 4% sales conversion success rate; Full Story: Media Update
E-COMMERCE
The Power Of E-Commerce: How Small, Local Businesses Can Expand Online
If you run a small, local business, chances are you’ve got some sort of a website. Full Story: Forbes
Building a robust B2B ecommerce strategy for the internet and technology industry is a critical step for businesses looking to thrive in today’s digital landscape. Full Story: Fagen Wasanni
Mastering eCommerce design: Key mistakes to avoid for enhanced conversions
In the current digital epoch, eCommerce has burst onto the scene as an essential ingredient of the commercial landscape. Full Story: Betanews
5 eCommerce Tips for Small Businesses
This guide outlines key strategies to help small businesses and startups launch eCommerce brands, Full Story: Cambridge Network
Navigating the Economic Business Landscape: Tips for Growing Your Business
Before you’re ready to hit the turbo jets on your business, you want to assess your business’s current “fitness” level or condition. Full Story: Newsweek
PUBLIC RELATIONS
The Future Of Public Relations: Human Ingenuity Empowered By AI
Now that the period where every headline claimed that AI would replace the human workforce seems to be dying down a little, Full Story: Forbes
The Role of PR in Successful Product Launches — Strategies and Best Practices
By executing a comprehensive PR campaign, brands can generate buzz, build credibility, and create a strong foundation for their product’s success in a competitive market. Full Story: Entrepreneur
Is PR For Startups Really That Different?
As a PR professional who has been working almost solely with startups for the last 15 years or so, Full Story: Forbes
PR Tip: Don’t Simply ‘Trust Your Gut’
Always trust your gut…is not the PR advice I would recommend. Why? Full Story: PR News
WEB DEVELOPMENT
The New Wave of Programming Languages: Exploring the Hidden Gems
Coding languages play a vital role in shaping the manner we create software. Full Story: Hackernoon
What Is Stylus CSS and How Do You Use It?
You might be more familiar with other CSS preprocessors, but don’t overlook this contender. Full Story: Make Use Of
Why a Backend Developer Should Learn JavaScript
Let’s take a look at the context of client-side development, and talk about what a back-end developer can use JS. Full Story: Viva Glam Magazine
8 Visual Studio Code Extensions You Didn’t Know You Needed
VS Code is already an exceptional editor, but these extensions take it even further, with extra features and tweaks to default behavior. Full Story: Make Use Of
How to Create Email Newsletters With HTML: Best Design Practices
Learn how to make awesome email newsletters using HTML. Follow these design tips for crafting engaging and eye-catching emails. Full Story: Make Use Of
MARKETING AUTOMATION
Artificial Intelligence Is Changing The World And Your Business
Artificial intelligence (AI) was once little more than speculative fiction. Full Story: Forbes
Artificial Intelligence in Digital Marketing and Advertising
Artificial intelligence (AI) has witnessed a significant rise in mainstream consumption. Full Story: Fagen Wasanni
From automation to optimization: How AI is revolutionizing digital marketing campaigns
Welcome to the exciting world of digital marketing! In this blog, we’ll delve into this thrilling frontier where optimization meets automation and Artificial Intelligence is at the center. Full Story: Data Science Central
How Generative AI Can Help Shape the Future of Marketing
The latest technology that has swept the nation has been generative AI. Full Story: readwrite
ANALYTICS & BUSINESS INTELLIGENCE
How AI In Business Intelligence Redefines The Typical Business User
Sometimes, we find a kernel of truth about our world today in yesterday’s science fiction. Full Story: Forbes
Exploring the Future: Key Trends Shaping Global Business Intelligence and Analytics Software. Full Story: Fagen Wasanni
How AI is Improving Business Cybersecurity?
Discover the influence of AI on threat detection, user analytics, and access control. Full Story: Analytics Insight
BRANDING AND DESIGN
The importance of business branding
There is a big opportunity for retailers who take a more considered approach to branding. Full Story: Kbbreview
3 Ways To Attract And Retain Talent Through Effective Branding
If you’re just watching the headlines, you might think the talent crunch is finally over. Full Story: Forbes
What’s the Difference Between Branding and Customer Experience?
Brand building and customer experience go hand in hand. They may sound the same, Full Story: Digital Journal
Essential Graphic Design Tips: Elevate Your Designs with These Fundamentals
In the digital landscape of today’s business world, graphic design has become a fundamental element in effectively conveying messages and values. Full Story: readwrite
VOICE STRATEGIES
Amazon wants Alexa to bring AI into the home
Amazon expects generative AI to jolt its middle-aged Alexa voice assistant to new life. Full Story: Axios
How Voice Assistants Work and Why They’re Not Always Accurate
Phrase detection is just part of the process. Full Story: Make Use Of
Amazon Shares New Updates To Accessibility Features For Alexa
This month, Seattle-based Amazon has announced updates to a few accessibility features for the industry’s doyenne of digital assistants in Alexa. Full Story: Forbes
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