By Integrated Marketing Platform | January 29, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,
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MARKETING STRATEGY
Making Marketing Better: How Values Are Disrupting Demographics
What if marketers and advertisers had access to a database that maps values worldwide, Full Story: Forbes
To Win People Over In Marketing, You Need More Than Data
In nearly every aspect of life, and certainly in business, building and maintaining trust is paramount. Full Story: Forbes
10 “Best” AI Marketing Tools
Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Full Story: Unite.ai
40 Tips for Creating Great Marketing Videos
In recent years, videos have been making inroads in digital marketing, Full Story: Small Business Trends
This Marketing Strategy Will Save You Money and Convert More Web Visitors
Content marketing is about creating and distributing valuable, Full Story: Instore
15 Ways AI Helps Comms Teams Improve Their Marketing Efforts
Since ChatGPT first disrupted the world a little over a year ago, companies have been looking for ways to harness generative AI tools to save time, Full Story: Forbes
Ethical Marketing Practices for Businesses of All Sizes
“Ethical marketing practices.” Surely the phrase is an oxymoron. Or is it? Full Story: MarketingProfs
SOCIAL MEDIA
Setting Goals For Social Media And Making Them SMART
Master the art of goal-setting for social media with ease. Full Story: Search Engine Journal
5 Best Social Media Management Tools (2024)
Today, a social media marketing campaign is a crucial component of any content marketing strategy. Full Story: Forbes
10 Best AI Tools for Social Media (January 2024)
Social media use only continues to grow, meaning so does the amount of valuable data and insights available to companies of all sizes. Full Story: Unite.ai
How to protect your privacy from targeted social media marketing
Have you ever looked up banana phone cases in Google, then, while you were scrolling through Instagram, you saw five ads for yellow phone cases? Full Story: Wsav
Social Media Strategies to Get More Followers and Sell More Products
Entrepreneur’s VP of Social Media Sana Ali shares tricks and strategies you can use to supercharge your social media efforts and boost your business. Full Story: Entrepreneur
A Guide to Crafting and Executing a Winning Social Media Marketing Strategy
Social media has evolved into a formidable platform for brands aiming to establish their footprint, connect with their audience, enhance SEO, and generate sales. Full Story: newscase
SEARCH ENGINE
Google’s SEO Starter Guide Set For A Major Update
Google is revamping its official SEO Starter Guide, streamlining advice for modern website owners, and simplifying complex topics. Full Story: Search Engine Journal
5 SEO Strategies to Embrace in 2024
Five SEO experts weigh in on five big ideas to prioritize in 2024. Full Story: Cmswire
How to Use SEO Like a Big Business — On a Small Business Budget
The giants in your field likely have correspondingly huge online marketing budgets, Full Story: Entrepreneur
10 SEO Problems You Never Knew You Had – And How To Solve Them
Wondering why you’ve lost your top-ranking keywords? Full Story: Search Engine Journal
Why Google May Rank AI-Generated Content Over Original News
Is Google “boosting” AI-generated content above real journalism? Full Story: Search Engine Journal
9 SEO Myths to Say Goodbye to in 2024
Here are the most common SEO myths that may be hurting your rankings. Full Story: Entrepreneur
MOBILE MARKETING
Preparing for your first mobile app launch? The essential 5-step checklist
Let’s travel back to 2008. The App Store is but a mere twinkle in Steve Jobs’ eye. Full Story: TechAeris
11 Mobile Apps for Customer Management
With a smartphone and the right app, an entrepreneur or exec can manage customers and prospects on the go, Full Story: PracticalEcommerce
DIGITAL SIGNAGE/ SCREEN MEDIA
Why every modern airport and transportation hub uses digital signage and touchscreens
Digital signage, touchscreen, and mobile technology is already prevalent across airports and transportation hubs, Full Story: Digital Signage Today
How to Develop Digital Signage Content for Trade Shows
Elevate your trade show presence with dynamic and captivating content for digital signage. Full Story: Digital Signage Today
EMAIL MARKETING
The art of running an email strategy assessment
New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset. Full Story: Martech
Top 10 Email Marketing Services for Small Businesses in 2024
In a digital world where small businesses strive to make a lasting impression, email marketing stands out as an invaluable tool. Full Story: itm
3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. Full Story: Martech
10 Best AI Email Inbox Management Tools
In the age of information overload, managing emails can be a daunting task. Full Story: Unite.ai
How generative AI is impacting email marketing software
Email marketing and the software that supports it are well-established, but that doesn’t mean the space is standing still. Full Story: Martech
E-COMMERCE
Top E-Commerce Trends Changing How We Shop In 2024
Out of the 8 billion people in the world today, 64% use the internet, double the rate from a decade ago. Full Story: Forbes
Nine Tips For Off-Season E-Commerce Success
For e-commerce businesses, sustaining sales momentum throughout the year is crucial for success. Full Story: Forbes
How Small E-Commerce Companies Can Protect Against Vulnerabilities
Security vulnerabilities have significant impacts on e-commerce stores. Full Story: Forbes
5 Reasons To Upgrade Your E-commerce Solutions
E-commerce covers any transaction conducted electronically. In general, this means transactions completed via the internet. Full Story: Talk-Business
Five Criteria for Choosing Your Next E-Commerce Delivery Partner
The journey of an e-commerce package — from warehouse shelves to a customer’s doorstep — directly represents your brand’s commitment to service excellence. Full Story: SupplyChainBrain
PUBLIC RELATIONS
Navigating The Future: 2024 Trends In Public Relations And Integrated Marketing
Gradually, over the course of the last few decades, the PR industry has transformed beyond recognition. Full Story: Forbes
The Three ‘Nos’ Of Startup PR
Every comms and PR professional can attest to hearing some of the same questions and demands over and over again. Full Story: Forbes
Growing Importance of Public Relations
Effective PR remains a linchpin for success, providing the means to connect authentically with diverse audiences and thrive in an ever-evolving environment. Full Story: Martech Outlook
MARKET RESEARCH
Tailored Market Research Approaches Mean Better Audience Understanding
As a market researcher, I am a student of human behavior. Full Story: Forbes
WEB DEVELOPMENT
What Is htmx and How Can It Simplify My Website?
Htmx is nothing like HTML, but it can make it much more powerful. Full Story: MakeUseOf
Top 10 Python Web Frameworks You Should Know in 2024
In the thriving Python ecosystem, an array of potent web frameworks caters to diverse developer needs. Full Story: Analytics Insight
5 Elements Every Website Should Have
We are living in a world where competition has grown fierce, and attention spans are shorter than ever. In this age, Full Story: NerdBot
Python for Beginners: 10 Websites to Learn for Free
In this article, we will introduce you to 10 of the best websites to learn Python for free in 2024. Full Story: Analytics Insight
MARKETING AUTOMATION
Why is marketing automation important?
Marketing automation can eliminate repetitive tasks and create a more personalized customer experience. Full Story: TechTarget
A Step-By-Step Guide For Retention Marketers Developing Their Generative AI Strategy
Are you eager to use artificial intelligence (AI) in your marketing efforts and just not sure where to start? Full Story: Forbes
10 “Best” AI Marketing Tools (January 2024)
Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Full Story: Unite.ai
ANALYTICS & BUSINESS INTELLIGENCE
How Power BI Enables Data Analysis and Visualization
A closer look at data visualization using Power BI for advanced data analytics. Full Story: Analytics Insight
What are The Important Topics to Cover in Power BI?
Essential power BI topics for comprehensive data mastery. Full Story: Analytics Insight
How to Integrate Power BI with Microsoft Tools for Data Analysis?
Seamlessly connect Power BI with Microsoft tools enhanced analysis, and collaborative data storytelling. Full Story: Analytics Insight
BRANDING AND DESIGN
How Authentic Personal Branding Compounds
Everything we do has a ripple and compound interest effect, even though we might not be initially conscious of it. Full Story: Forbes
Why Personal Branding Is Crucial for CEOs in Today’s World
Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage. Full Story: Entrepreneur
10 Best AI Graphic Design Tools (January 2024)
The digital design realm is witnessing an upheaval, thanks to the unprecedented influence of artificial intelligence (AI). Full Story: Unite.ai
VOICE STRATEGIES
How to Set Up and Use Alexa on Your iPhone
You don’t need an Echo speaker to use Amazon’s virtual assistant on your iPhone. Full Story: LifeHacker
Amazon Echo Pop vs Echo Dot: Which smart speaker is for you?
Alexa’s newer and smaller Echo Pop is still a powerful bedside smart speaker, but how does it fare against the capable 5th Gen Echo Dot? We compare. Full Story: Pocket-lint
Gboard rolling out Assistant voice typing toolbar on Pixel Tablet
Gboard is following “Write in text fields” and the new physical keyboard UI with an Assistant voice typing toolbar for the Pixel Tablet. Full Story: 9to5Google
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