Business intelligence needs boost from decision intelligence
As the volume and complexity of data grows, organizations need AI and ML capabilities to surface insights and augment the capabilities of overmatched BI tools. Full Story: TechTarget
Top Big Data Tools For Data Science And Machine Learning Projects in 2022
Big data describes the large, challenging volumes of structured and unstructured data that inundate businesses daily. Full Story: MarkTechPost
Complex data is not helping marketers
The survey was aimed at learning how marketing is changing and what leaders expect for the future. Full Story: BusinessLIVE
10 YouTube analytics tools to improve your marketing in 2022
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Full Story: Sprout Social
4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy
You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail
5 Essential Social Media Analytics Tools for 2022
Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
Importance of Business Intelligence in Today’s World
Business Intelligence (BI) describes technologies, applications, strategies & practices that are used to collect, analyze, and integrate other pertinent information to allow businesses to take informed and strategic decisions related to them. Full Story: CustomerThink
Business Intelligence in Product Merchandising
Does the information at hand give you a comprehensive view of your organization, the market, and your competition and allow you to drive change, adapt to the market, or eliminate inefficiencies? Full Story: Abasto
