Marketing analytics to drive Business Growth

In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube

What are the benefits of predictive analytics for businesses?

The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business

How Businesses Use Unstructured Data for Business Intelligence

Enterprise data is 80 percent unstructured, and that number will continue to grow. Full Story: CIO Insight

How to Better Leverage Data Science for Business Growth

There’s a lot of talk about how the world is changing and conducting business with it, how we live in an unprecedented time where nothing is the same as before. Full Story: KDnuggets

How Big Data Can Be Used to Determine Cross-Selling Readiness Of Your Customers

The use of big data in cross-selling can help organizations sell more products and services to their existing customers. Full Story: BBN Times

Marketing Analytics and The Modern Marketer

Watching your analytics closely will lead to more conversions. Full Story: MarTech Series

Google Analytics For Businesses And How To Use It

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes

Twitter Analytics – Uncover The Best Twitter Marketing Insights

Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal

How Businesses Use Unstructured Data for Business Intelligence

Enterprise data is 80 percent unstructured, and that number will continue to grow. The rate of unstructured data’s growth is climbing rapidly at a rate of 55 to 65 percent each year. Full Story: CIO Insight

Incorporating Data And Analytics Into Your Marketing Plan

As the marketing world becomes more complex, you’ll need to incorporate data and analytics into your marketing plan, as they can help you understand your customers and how they interact with your brand. Full Story: Forbes