How great customer experience can drive brand loyalty

With higher expectations, increased flexibility and ease of shopping, customers are now willing to walk away from brands that don’t deliver on the customer experience (CX) they want and need. Full Story: TechNative

Five reasons why promotions are your brand’s best secret weapon

A world apart, but both entries demonstrated the power of promotional activation to achieve measured objectives, and at the same time win over hearts and minds with strong emotional content. Full Story: The Drum

Four Core Elements Of Building A Trusted Brand

This is true for nearly every relationship, whether it be person-to-person or entity-to-person. Full Story: Forbes

Ten Benefits Of Building An Exceptional Brand

While most entrepreneurs know it’s important to differentiate your business, not many understand why it’s important to build a brand that leads the market. Full Story: Forbes

Writing a Book? Start Amplifying Your Personal Brand Now.

A book can increase your credibility as an entrepreneur, but launching a book without a strong personal brand might mean leaving money on the table. Full Story: Entrepreneur

14 Ways To Build Brand Awareness Using Visual Arts And Animation

In today’s business world, there are multiple tools available to help you capture the attention of your target audience through visual engagement that is effective and affordable. Full Story: Forbes

The ‘Big Idea’: Five Keys To The Future Of Brand Marketing

In a data-driven world, measurement and performance reign supreme. And that shouldn’t change. Full Story: Forbes

How To Leverage Emotional Storytelling In Your Branding

Storytelling is as old as language itself, having originated around our ancestors’ primal campfires, or perhaps in the safety of dark caves, back in the very beginnings of our human story. Full Story: Forbes

Why Brand Building Is Actually Worth The Investment

Throw a stone outside your office window and you’re liable to hit an e-commerce consultant espousing the transformative powers of building an enduring brand. Full Story: Forbes

11 powerful types of branding to elevate your business

Good corporate branding has long-term effects, as these companies can rely on name brand-recognition; customers tend to automatically trust new… Full Story: Businessday.ng