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DIGITAL SIGNAGE / SCREEN MEDIA

Integrated Marketing Platform | Weekly Update – December 12, 2022

10 Steps to Planning a Digital Signage System

Planning a digital signage system is crucial before you buy a single component. Full Story: Digital Signage Today

Metaverse DOOH promises huge growth, starting with video games

Norm Chait is senior director and 00H practice lead at Quotient and sat down to share how DOOH and advertising in general are reshaped by the emerging technology. Full Story: Digital Signage Today

How Frontlit LCD slashes costs, energy use

Mike Casper, CEO at Azumo, hopes the industry adopts frontlit LCD instead of making ever-brighter displays to “fight the sun.” Full Story: Digital Signage Today

Reasons why Digital Signage and Enterprise Video providers need device management

When media players are dispersed across wide areas, they can become difficult to maintain and monitor. Full Story: Digital Signage Today

Integrated Marketing Platform | Weekly Update – December 5, 2022

How To Leverage Digital Out-Of-Home To ‘Sleigh’ This Holiday Season

The 2022 holiday season is already proving to be like no other. Full Story: Forbes

Digital signage is not a silo

Stephen Dorsey and Brandy Alvarado-Miranda argue that digital signage should replace self-siloing with interconnectedness, Full Story: Digital Signage Today

Why Programmatic DOOH Advertising Is The Immediate Weapon For Brands

It’s our first restriction-free Summer in two years and Aussies are itching to travel. Full Story: B&T MAGAZINE

Most Important Benefits of Digital Signage for Business

The most important benefits are the ones you implement yourself. Full Story: techbuzzireland

Digital Out of Home (DOOH) Market to Grow at 11.2% CAGR to Hit USD 15,905.7 Million by 2027

Digital Out of Home or Digital OOH refers to various digital displays/panels used in billboards, transit, street furniture, and place-based advertising. Full Story: Digital Journal

Integrated Marketing Platform | Weekly Update – November 28, 2022

5 new DOOH metrics you need to know in 2023

Ben Baker, Managing Director APAC at Vistar Media, looks toward the DOOH space next year. Full Story: Adnews

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront

Innovocean, in partnership with Mark1, AdMakers International and Hivestack recently launched an ‘anamorphic programmatic’ digital out-of-home (DOOH) campaign at the V&A Waterfront for Remax of Southern Africa. Full story: Bizcommunity

Transparent Digital Signage Market Statistics, Segment, Trends and Forecast to 2030

The global Transparent digital signage market size was estimated at USD 23.12 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.7% from 2022 to 2030. Full Story: openPR

Seedooh debuts cinema-based ad verification tech in ANZ

Seedooh has launched what it describes as the world’s first cinema-based ad verification technology in the Australia/New Zealand market, according to a press release. Full Story: Digital Signage Today

SONY PRO PARTNERS SIGNAGEOS FOR CLOUD INTEGRATION

Sony has partnered with cloud digital signage infrastructure specialist signageOS, to provide streamlined integration to support its professional 4K BRAVIA displays, by creating a more connected digital signage and content management system framework. Full Story: Inside cI

Sustainable, inclusive innovation fuels India’s DOOH renaissance

Aman Nanda joined Digital Signage Today for an exclusive email interview to explain the rise and future of DOOH in India, which is a leading emerging market for digital signage and marketing. Full Story: Digital Signage Today

Integrated Marketing Platform | Daily Update – November 24, 2022

Seedooh debuts cinema-based ad verification tech in ANZ

Seedooh has launched what it describes as the world’s first cinema-based ad verification

technology in the Australia/New Zealand market, according to a press release. Full Story: Digital Signage Today

Plaza media unveils Alalite LED wall for AR World Cup broadcasts

Plazamedia GmbH, a Germany-based entertainment company, has installed an Alfalite LED wall in Munich’s AGROB Medienpark studio for hybrid AR broadcasting of games from the FIFA World Cup in Qatar on Germany’s T-Mobile Magenta TV, according to a press release. Full Story: Digital Signage Today

Integrated Marketing Ottawa | Daily Update – November 22, 2022

4 Tips to Send the Right Message With Digital Signage Advertising

Have you ever been frustrated with an outdated menu? Full Story: Software Advice

Survey: OOH ads beat counterparts in consumer action

The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today

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    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
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        • Market Intel, Monitoring and Newsletter
        • Surrogate Marketing
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        • Advertising Strategy (Online & Traditional)
        • Outsourced Marketing Office (OMO)
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