The Rise of the Ecommerce Marketer
The leadership of ecommerce companies has shifted since the industry’s inception two decades ago. This shift can give us clues to the industry’s not-to-distant future. Full Story: Practical Ecommerce
Anatomy of an email marketing strategy: discovery to conversion
Anatomy of an email marketing strategy: from discovery to conversion. How to effectively build content into your email strategy in three… Full Story: Econsultancy
Timing, tone and targeting: top tips for email marketing
Email can be a powerful tool in any campaign, and while it may look easy, it’s often only effective when used as part of a coherent strategy. Full Story: The Guardian
It’s time to reconsider how you measure and interpret your email campaign performance
For years, core metrics like email open rates were a staple in nearly every email marketing program. Full Story: MarTech
How to Use Email Marketing for Your Business
Communication channels include live chat, social networking, and many more. On the other hand, Email reigns supreme among marketing channels,… Full Story: FinSMEs
Why Is Email Production So Hard? And What You Can Do About It
There is so much that goes into making one email. Full Story: MarTech Series
Email marketing: Showing up right on time
The rise of social media was supposed to mean the death of email marketing. Instead, email marketing continues to be a reliable method of digital communication for many organizations and businesses. Full Story: Chase Bank
Unlocking the potential of online email marketing in 2022
At the most basic level, email verification software can tell marketers if an address is in use or not, this makes email marketing lists much more efficient and… Full Story: Retail Times
Email Marketing: Tips for Getting Started
Most ecommerce companies have an active email marketing program. But many new businesses do not. Full Story: Practical Ecommerce
Email Lists Grow Faster and Better With the Help of Social Media
Email is where the money is. Full Story: DataDrivenInvestor
