The CDP Myth: Why Marketing Automation Needs Human Judgment
In many ways, technology has transformed advertising. The ability to use data and analytics to inform marketing decisions has had profound effects on the industry. Full Story: Forbes
Eight steps to improve customer engagement through marketing automation
Automating your marketing processes enables you to reduce the time that your team spends on repetitive, low-value tasks; Full Story: Media Update
Improve your B2B marketing with AI
If global lockdown has taught us anything, it’s that people really cherish their connections to the outside world. We’re being reminded of what is important – and connectivity is high on the list. Full Story: B2B Marketing Online
Diverse Marketing Collaboration Can Result In A Powerful Brand
It seems evident that the generation now entering the workforce can make a real difference, and I see a new group of thinkers and feelers who think passionately about complex, global matters. Full Story: Forbes
Boost conversion rates with these five email marketing automation strategies
Since most businesses have already adapted to digital marketing, the competition among these markets is tight. Full Story: Augusta Free Press
4 STARTUPS WITH INNOVATIVE SOLUTIONS TO ENHANCE CUSTOMER EXPERIENCE
Artificial intelligence and machine learning are changing the way organizations manage the customer experience they deliver. Here are some key stats that point to this fact: Full Story: TechGenix
Marketing automation solution provider announces 240+ integrations
New integrations allow small businesses to improve marketing performance by accurately and securely sharing real-time data across business-critical applications. Full Story: Martechcube
ChatFunnels Introduces First Conversation Optimization Platform
ChatFunnels Conversational Marketing Platform helps sales and marketing teams convert more leads into customers using the new Conversation Funnel Experimentation Engine. Full Story: Martechcube
Automating your marketing processes enables you to reduce the time your team spends on repetitive, low-value tasks, improve customer engagement across multiple channels, and ultimately, get a better return on investment from your spending. Full Story: Bizcommunity.com
How to Get Started With Account-Based Marketing in 8 Steps
Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Full Story: KoMarketing Associates
