The best marketing automation platforms for charities
For charity marketing teams facing tight budgets and limited manpower, marketing automation tools take the hard work out of carrying out marketing activities. They’ve become an essential tool for charities to communicate with each supporter at scale and ensure the right message gets to the right person at the right time. Full Story: Charity Digital News
Thanksgiving dinners are known to be the stage of controversial discussions: religion and politics are amongst the conversation topics that make these family gatherings awkward for some…and dreadful for many. Full Story: Forbes
What is CRM Automation? Definition, Marketing Best Practices with Examples
In this article, we will dig deeper into the concept of CRM automation, best practices while automating CRM, along with some examples of CRM automation tools. We will also understand the advantages and must-have features of CRM automation platforms. Full Story: MarTech Advisor
Marketing Automation vs Augmentation
Applications of Artificial Intelligence and Machine Learning have proliferated across nearly every industry in recent years, and rightfully so. The technology has come a long way in a relatively short period of time, and its utility is now being appreciated in realms where AI and Machine Learning were never considered before. However, along with this advancement has come a growing concern: Full Story: MarTech Series
10 Things You Never Knew You Could Do with a CMS
Content management systems can facilitate impressive digital experiences, manage content for multiple websites, provide an effective partner or employee engagement tool, and collect data for crucial user insights. Since the first “modern” content management system (CMS) reared its head around 2005, businesses of all shapes and sizes turned away from manually coding websites and towards the modern age of CMS. Full Story: DevPro Journal
AR is going to completely change many industries. We’ve seen applications where you can just point your phone at something and it’ll tell you about it. We’ve also seen smart mirrors. There’s even APIs where it’ll measure your body from a photograph with a degree of accuracy. A lot of these APIs are nearly real-time. Some of them can even look at multiple different subjects at the same time and figure out many things about them. It’s the future. Full Story: Greenwich Time
Where’s My Data? Approaching Marketing Automation in the Era of GDPR
The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017. Full Story: MarTech Series
Customer Service Becomes a Marketing Tool
Customers today no longer base their loyalty on price or product. Instead, how they feel after interacting with customer service has a much bigger impact on future purchase decisions. A good interaction can keep customers satisfied and loyal, while just one poor interaction could lead them to stop doing business with companies again. Full Story: Destination CRM
21 Key Marketing Automation Stats For 2019
It’s no secret that marketing automation is taking off in popularity and excitement across marketing teams from all industries. But just how much have the benefits of marketing automation been changing the ways that traditional marketing strategies are planned and campaigns executed? Full Story: G2 (blog)
Marketing Metrics Built To Simplify Digital Campaigns
Already deluged with data, marketing teams have something new to consider. The marketing agency Media Kitchen is now working with what it calls attention metrics. I recently asked Media Kitchen digital engineering lead Jonathan Kim to fill us in. Full Story: Forbes
