4 Reasons to Use Artificial Intelligence in Your Next Embedded Design

For many, just mentioning artificial intelligence brings up mental images of sentient robots at war with mankind and man’s struggle to avoid the endangered species list. While this may one day be a real scenario for when (perhaps a big if?) Full Story: DesignNews

Artificial intelligence: Should we be afraid? Or should we invest?

With artificial intelligence quickly creeping into people’s everyday lifestyle, some people are wondering if it’s a technology to be feared or lauded. Former executive chairman and CEO of Cisco Systems, and now JC2 Ventures CEO and founder, John Chambers spoke to FOX Business’ Liz Claman on Thursday about where he lands on that debate. Full Story: Fox Business

How Your Marketing Team Can Make The Most Of Data

Having been a CMO at multiple high-growth companies prior to my current role as CEO, I have refined a critical playbook to manage growth for customer acquisition and retention with use of data in our organizations. It is imperative that marketing organizations prioritize data as the core of any successful marketing acquisition or retention program for a company. Full Story: Forbes

Why Marketing Automation Software Market Booming Worldwide? This is Helpful for You

The Marketing Automation Software assists the sales personnel in identifying, knowing and increasing leads quickly when compared to the traditional methods and process approaches. The progress from any of the generated leads can also be tracked at the same. Full Story: Industry Updates Daily

The Value of Integrating Marketing Automation With Email Marketing

Integrating Marketing Automation with your Email Marketing campaigns is absolutely essential to give your SMB the competitive edge it needs. The information in your Customer Relationship Management (CRM) system is incredibly valuable, and it’s time to tap that value via complimentary Marketing Automation technology to enhance your Email Marketing. Email Marketing can be as powerful a tool today as it’s ever been—it just can’t exist on an island anymore. Full Story: MarTech Series

What Is Content Automation? Definition, Marketing Best Practices, and Top Platforms

Content automation can effectively reduce the time and effort needed for iterative marketing activities. In this primer, we share best practices for automated content creation and platforms that can help you make automation a key part of your digital marketing strategy. Full Story: MarTech Advisor

How to Use Automation to Grow Your Business

Building a successful business takes a lot of resources, time, and effort. But, with technological advancements, many repetitive tasks can be automated. Automation technologies use Artificial Intelligence (AI), machine learning, and data science to automate repetitive tasks. Full Story: Business 2 Community

Act-On Enhances its Customer-Driven Marketing Automation Platform, Releases a New Solution

Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature of the platform for both Sales and Marketing. It’s now easier than ever for any user to see full engagement, lead scores, account-associated scores, different segments and nurturing campaigns contacts are in, and other key capabilities that can help businesses increase their growth. Full Story: MarTech Advisor

Marketing Automation: All-in-One vs. Best-of-Breed

Marketing automation is the name given to all the technologies and platforms designed for various marketing departments and business organizations to market their campaigns more effectively on multiple platforms online and offline and perform repetitive tasks with minimal human errors. Full Story: TechFunnel

Re-Analyzing Your B2B Martech Stack

When I talk to my peers at other business-to-business (B2B) companies, I hear a lot of opinions about the marketing technology landscape: a growing stack, a constant stream of new solutions to investigate, overlapping capabilities, amazing results and high expectations that don’t always pan out. It’s no wonder it is overwhelming. There are thousands of technologies to choose from, featuring buzzwords like “powered by AI” and “ML.” Full Story: Forbes