3 Marketing Automation Tools That Cut the Noise and Signal Performance

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. Full Story: Business 2 Community

The Convergence of Storytelling and Personalized Marketing Automation

It’s noisy out there. Consumers are inundated with content. How can you break through? – STORYSOFT CEO Ryan Taft explains how personalized digital stories powered by marketing automation can capture attention, build loyalty, and drive sales in a cluttered marketplace. Full Story: MarTech Advisor

Top 10 Lead Management Software Systems for 2020

As a marketer, you’re always looking to capture new customers, build relationships, and drive conversions. What’s more, it’s not just about a one-off high-value sale – effective marketing is all about increasing the lifetime value of every customer, ensuring loyalty, and an opportunity for referrals. Full Story: MarTech Advisor

Microsoft is adding automation to its Power Platform tool that helps apps connect to one another

Microsoft is introducing automation into its Power Platform tool that helps businesses do data analytics, app development, and app connectivity. With the platform, Microsoft is expanding its reach beyond Office 365 productivity products and Azure cloud computing and offering more tools for its customers. The Power Platform is meant to create tools or applications with little to no code. Full Story: Business Insider Nordic

Three Black Friday marketing automation workflows that create lifelong customers

Black Friday is just around the corner, and that means you’re about to be very very busy. Anything you can automate to make the process smoother is going to save your precious minutes for more critical fires to be put out. What if those automated processes could even earn you extra revenue on top of doing the things you don’t have time to do? Full Story: Retail Dive

AI in Business: When and Where to use Artificial Intelligence in Your Organization

Within this rapidly changing world it’s easy to feel puzzled about AI and what it can actually do, the benefits it can provide, and how it can be best integrated into your organization. This webinar will outline three common AI technologies, and provide examples for practical application in an organization. Themes covered will include: Full Story: The Shared Services & Outsourcing Network

8 Ways Marketing Automation Can Improve Business Outcomes

Marketing automation is no longer a “nice to have” for most businesses. Organizations that want to remain competitive in their industry have learned that at least some parts of their marketing need to be automated in order to effectively reach existing and potential customers. Full Story: TechFunnel

Marketing automation — what is it all about?

Marketing automation is what everyone is discussing at conferences, meetings and seminars. If you hoped that marketing automation was just the latest buzzword that will be forgotten in a year or two, you may find yourself disappointed. Full Story: Media Update

7 steps to successful marketing automation for accounting firms

The marketing world is all abuzz about marketing automation. But, like the cloud in which many of its functions reside, marketing automation is a relatively fuzzy concept that can be confusing. At its simplest, marketing automation (MA) is the use of sophisticated software platforms to replace tedious, repetitive manual tasks with automated processes, freeing up your marketing team for more strategic, value-added tasks and projects. Full Story: Accounting Today

4 Ways to Humanize Marketing with Empathy and Build Better Relationships with Buyers

We have more marketing to sales technology to connect with customers today, but they’re tuning us out. Why? Because marketers and sellers are using technology in a way that is creating barriers to customer connection. Full Story: Business 2 Community