How to Balance Marketing Automation and Personalization

Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing concerns. The same survey reports that 61 percent of marketers are concerned about the lack of personalization due to automation. Likewise, a global study by PWC found that as technology advances, most consumers want brands to use technology as a tool for increasing personalized support. Put simply, customers want more human interaction, not less. Full Story: Thehour.com

The Amazing Ways Telecom Companies Use Artificial Intelligence And Machine Learning

As artificial intelligence (AI) and machine learning become ubiquitous, we will soon be hard-pressed to find any industry not capitalizing on the benefits they can provide. Telecommunications is one of the fastest-growing industries as well as one that uses artificial intelligence and machine learning in many aspects of their business from enhancing the customer experience to predictive maintenance to improving network reliability. Full Story: Forbes

7 Marketing Automation Mistakes to Avoid

As efficient as marketing automation has made generating leads and closing conversions, there remain plenty of missteps that trip up even the most focused marketing teams. Let’s take a look at seven common concerns, and what you can do to avoid them. Full Story: Influencive

Let AI Unlock Your Marketing Automation Potential

Improve customer experience and retention with AI marketing automation tech[/caption]It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. Full Story: Customer Think

4 Automation Skills Every Marketer Needs to Have

The rise of automation technology is making marketing teams more efficient than ever – however, there’s more to marketing automation than meets the eye. A survey from Ascend2 found that 31% of marketers say that a lack of employee skills is preventing them from reaping the full benefits of marketing automation. As a result, marketing professionals with automation skills are in massive demand. Full Story: Social Media Today

Use These Artificial Intelligence Tools and Improve Your Marketing Strategy

Building a brand involves using the latest technology that will grow your influence and reach. Your business needs the latest tools in order to keep up to date with marketing trends. Want to improve your reach online? Take advantage of these resources, and let me know how these work for you! Full Story: Business 2 Community

Five Industrial Marketing Trends to Adopt for 2020

2020 is nearly upon us, and with a new year comes a new opportunity to optimize your marketing strategy for maximum results. To plan appropriately for the year ahead, check out some of the most significant trends IEEE GlobalSpec believes will affect B2B marketers in 2020, and consider how to best incorporate them into your own efforts. Full Story: MarTech Advisor

5 Ways to Automate Your Business as a Solopreneur

We all have dreams of what running our businesses looks like. Most of us imagine it being a smooth, simple endeavor. Working with our dream clients (and there’s always more than enough), paperwork and marketing that are just somehow done…and there’s no accounting. Never any accounting. Full Story: Thrive Global

Marketing Automation Mostly Focused On Campaigns, Study Finds

Brands considering marketing automation strategy are most focused on bucking up their campaign performance, according to Marketing Automation Integration, a study byAscend2. Their primary reasons for deploying automation are to improve campaign effectiveness (57%), marketing/sales alignment (53%) and quality lead generation (49%). Full Story: MediaPost Communications

Four Challenges For Leaders Of Marketing And Sales Automation Projects

The world of sales is rapidly developing; the previous methodologies of cold calling and hoping for a connection have almost become things of the forgotten past. No one likes to be sold to when they are busy — not executives and certainly not your customers. In 2019, personalization of all outbound communication is often vital not only to companies’ success but to their overall brand image. Full Story: Forbes