Your AI Efforts Won’t Succeed Unless They Benefit Employees

Automation and AI are often perceived by companies that leverage them as an important source of labor productivity. Many workers in such companies, however, tend to see the adoption of these and other technologies as putting their jobs in jeopardy or creating more stressful workplaces. Full Story: Harvard Business Review

Using AI and Data to Improve Employee Engagement

Much was at stake—the unhappy employees included engineers with specialized skills and who would be difficult to replace. Microsoft had to figure out why employees were unhappy. So it sought data to explain the reasons for the dissatisfaction. Full Story: SHRM

The 4 big reasons agencies need marketing automation to survive

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Full Story: MarTech Today

How One CEO Leverages Artificial Intelligence With Human Brain Power To Boost Digital Marketing

Artificial intelligence (AI) has opened up a world of opportunities for business owners by collecting new types of data and deriving insights that can positively influence consumers on both an individual and group basis. Each of these new opportunities can either interact with consumers through front-end user interfaces or work to deliver information to consumers through back-end development. Full Story: Forbes

Customer Data Platforms: The Next Evolutionary Step for Marketing Automation

For the past couple of years, customer data platforms (CDPs) have been all the rage. Custom or off the shelf, these newish shiny software packages aim to break silos, consolidate data, target, personalize, and sell like never before. CDPs are supposed to grant full control over multi-touch interaction data pulled from various sources and channels, feed information to external systems, and integrate tools for analysis, prediction, and personalization. Full Story: Destination CRM

All Together Now: The Seven Keys to Marketing Automation Success

Before considering Marketing Automation, let’s first talk about your customers and how well you know them. Do you know why and how they became customers in the first place? What other competitors did they consider when starting their research process? When was the last time you spoke with them? Full Story: MarTech Series