Five Ways AI Improves Brand Marketing ROI
Artificial intelligence (AI) has revolutionized many industries, and marketing is one of the most compelling examples. Full Story: Forbes
Six B2B industries that should be leveraging marketing automation
It goes without saying that marketing automation software can benefit a range of businesses across a multitude of industries from tech to ecommerce. Full Story: B2B Marketing
Everything you need to know about digital marketing for small business
Digital marketing, also known as online marketing, involves publishing online marketing communications, promotions and digital adverts to connect with customers. Full Story: TechRadar
You may have already identified the best CRM software for your business, but marketing automation tools are an increasingly critical component to successful, efficient marketing teams of all sizes. Full Story: TechRadar
Marketing vs sales: what’s the difference?
Marketing can be automated, unlike sales, and marketing automation is a key part of developing leads; unlike marketing, sales requires more of a personal and… Full Story: TechRadar
14 Smart Ways Marketers And Advertisers Can Leverage AI In 2022
Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies. Full Story: Forbes
Using AI-Based CDPs to Improve the Customer Experience
If marketing is relying on business intelligence teams or data scientists to collect data from disparate systems, run predictive models, and create segments… Full Story: CMSWire
How Better Tech Equals Business Intelligence for Propane Marketing
The Marketing Analytics Canvas Tool. To help marketers address such challenges, we created a tool that guides the process of designing an… Full Story: MIT Sloan Management Review
Artificial intelligence: Everyone wants it, but not everyone is ready
Artificial intelligence technologies have reached impressive levels of adoption … within the realm of IT/enterprise data, such as CRM, ERP, and marketing. Full Story: ZDNet
The 5 Biggest Customer Experience (CX) Trends In 2022
Improving customer experience (CX) – a concept that involves everything from the level of service to how well products fit into their lives – is a huge focus for businesses in 2022. Full Story: Forbes
