Evolving Advertising with Contextual Personalization

It’s been a banner year for digital ad spending (pardon the pun). While traditional ad spending has fallen, digital spending is up 6 percent year over year for 2020. Full Story: CMSWire

Marketo vs. HubSpot — Thoughts and Recommendations

Both HubSpot and Marketo are industry leaders that offer marketing automation. While they have similarities, including many similar features and a strong reputation, they also have some important differences you should keep in mind. Full Story: University Herald

Copy.ai Revolutionizes Digital Marketing By Augmenting Human Creativity With AI

One of the hardest tasks of marketing is to create unique advertisements. Creativity is paramount to envisioning and delivering iconic, distinct product or service campaigns to the public. Full Story: Forbes

Can Artificial Intelligence Help Real Estate Investors Buy and Sell More?

Artificial Intelligence (AI) is changing the way most industries work and operate. Full Story: Think Realty

2021: The Year of the Customer

After a tough year, it’s time to go back to basics and focus on what really matters — your customers. Full Story: Entrepreneur

How Pro Service Firms Can Fix The ‘Drop Everything — Chase Money’ Problem

Many professional service firms have an all-too-common problem. It’s hard to originate new business, which often leads to feast-or-famine cycles. Full Story: Forbes

eCommerce Marketing Automation Solutions Increase Online Return On Investment

The eCommerce marketing automation technologies make effective use of artificial intelligence (AI) and machine learning protocols. Full Story: Digital Journal

Can AI take your business performance to a new level?

In this feature, Tony Lamb, Propolis Hive expert, Data Strategy, Insight & Intelligence, answers the burning questions around artificial intelligence (AI), and explains how it can help marketers directly improve their business performance. Full Story: B2B Marketing Online

How Is Artificial Intelligence Changing B2B Companies?

The B2B model focuses on selling services and products to other companies. Full Story: Business 2 Community

Why is it critical to embrace customer-centric approaches?

Creating customer value is a key driver for both business survival and business growth. Full Story: Business Day