Why marketers need to think like gamers when trying to understand mobile advertising
Marketers who treat mobile like a mini version of the television are seriously undervaluing the medium’s potential for vast and relevant reach, says Adludio’s global chief executive officer Paul Coggins. Full Story: The Drum
Microsoft launches Xbox App for mobile on Android
Xbox is pushing its unified gaming experience further with the Xbox App on mobile. While it’s blandly named, the utility tool is a godsend to many Xbox players. Full Story: Micky News
COVID-19, the surge in mobile traffic, and the need for intelligent traffic management
The COVID-19 outbreak quickly and radically changed consumer behavior, and brands have had to adapt their communications approaches in tandem to meet consumers where they are: on their phones. Full Story: VentureBeat
Marketplaces and social commerce – on mobile – set to dominate Peak shopping…
Consumers are increasingly turning to marketplaces to search for gifts, with 48% of shoppers now using online marketplaces such as Amazon as the primary source of inspiration during peak shopping. Full Story: InternetRetailing
Does The Business Really Need A Mobile App? 12 Questions To Ask
As consumers become increasingly connected with businesses on their smartphones and devices, many businesses develop mobile apps to connect with their customers. Full Story: Forbes
Mobile app gets people working
A new mobile app is changing the way companies hire tradespeople in Cornwall’s construction industry. Full Story: Business Cornwall Magazine
Supporting mobile workers everywhere
The coronavirus lockdown has made everyone a mobile worker. IT strategies and policies relating to mobile working, laptops, security and mobile network access have had to scale across every business. Full Story: ComputerWeekly.com
How to improve the mobile experience for unified communications
When on the move, unified communications (UC) users access UC services through mobile phone apps. Full Story: Ericsson
In a stay-at-home world, mobile marketing matters. Here’s why…
Although many consumers are stuck at home, mobile marketing is as important as ever. Full Story: ClickZ
Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform… Full Story: AiThority
How has COVID-19 Impacted Mobile App Development Projects?
The novel COVID-19 is a deadly pandemic that has brought the world’s economy to a near standstill. Full Story: YourStory.com
Five Reasons Why You Need a Mobile App for Your Business
A mobile application is no longer a luxury attribute of business, but a necessary tool for advertising content and services. Full Story: The Boca Raton Tribune
Digital advertising must evolve to meet the needs of the consumer
Mobile Marketing: The media and marketing landscape is looking remarkably different today than it was 12 months ago – do you anticipate the changes are here to stay? Full Story: MobileMarketing Magazine
Mobile messengers expose billions of users to privacy attacks
Popular mobile messengers expose personal data via discovery services that allow users to find contacts based on phone numbers from their address book, according to researchers. Full Story: Help Net Security
How ‘Pandenomics’ Will Drive Mobile Check Deposits
“Pandenomics” may usher in a new age for mobile check capture and deposits. Full Story: pymnts.com
How Artificial Intelligence is Evolving Mobile Marketing
Marketers are using artificial intelligence so that they can redefine mobile marketing and seamlessly reach out to the customers. Full Story: Marketing Tech Outlook
Branded mobile apps are about to get a boost from iOS 14
Apple is set to release its new mobile operating system, iOS 14, tomorrow. Full Story: VentureBeat
The future of mobile phones is foldable, Samsung says
Samsung’s latest smartphone, the Galaxy Z Fold2, is about to go on sale, and it indicates the company’s commitment to a new kind of device: Full Story: The Independent
New report emphasises importance of shopping app strategy
AppsFlyer, SaaS (Software as a Service) mobile marketing analytics and attribution platform, analysed the key shopping patterns and behaviours of consumers. Full Story: FashionUnited UK
Timing could be right for AT&T’s ad-funded mobile plans
AT&T is mulling the launch of mobile phone services that are subsidised by advertising, according to reports. Full Story: Telecoms.com
