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MOBILE MARKETING

Integrated Marketing Ottawa | Daily Update – September 8th, 2020

How Mobile Apps Help to Improve Customer Engagement

Mobile apps are an awesome way for your company to increase customer engagement. Full Story: Business 2 Community

Top Mobile App Development Technologies to Develop an App Faster

Explore the potentials of top mobile app development tools and technology – to develop an app faster. Full Story: YourStory.com

How to turn off Facebook notifications: Step-by-step guide

Tired of receiving Facebook notifications? Here is a step by step guide you can follow to turn off Facebook notifications using a computer or mobile app. Full Story: India Today

The brand marketing opportunities in Asia’s mobile gaming ecosystem

Asia’s unique and thriving mobile gaming ecosystem brings heightened consumer engagement and specific opportunities for the region’s brand marketers to explore; the latest WARC Guide explains what these are. Full Story: Warc

Integrated Marketing Ottawa | Daily Update – September 4th, 2020

Apple to delay privacy change threatening Facebook, mobile ad market

The delay could benefit Facebook, which last week said the changes to the iOS 14 operating system would render one of its mobile advertising tools “so ineffective on iOS 14 that it may not make sense to offer it.” Full Story: Reuters

Startup App Development: 5 Reasons Why Web Apps are a Better Choice

An app developer telling you that you probably shouldn’t have a mobile app developed for the App Store and Google Play. Full story: Business 2 Community

TikTok debuts partner program for advertisers

TikTok has introduced a Marketing Partner Program for advertisers around the world, launching with almost 20 certified partners from across campaign management, creative development, branded effects, and measurement. Full Story: MobileMarketing Magazine

Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs

Apple is about to disrupt mobile game and app advertising in the name of privacy, a move that could lead to substantial layoffs in the game industry, according to an analysis by mobile marketing firm Consumer Acquisition. Full Story: VentureBeat

Integrated Marketing Ottawa | Daily Update – September 3rd, 2020

‘Uncertain Times’ Offer a Certain Advantage for Mobile Commerce

Consumer behavior tends to change very slowly, but when it does eventually change, the shift can be quite rapid. Full Story: Total Retail

How COVID-19 pushed companies towards a mobile security strategy

At the start of 2020, many organizations were already focused on protecting their mobile employees – whether they were business travelers or the occasional employee working from home. Full Story: SC Magazine

Benefits of eCommerce mobile app for your business

In the present scenario, if you have to succeed in your business it is must that you have a eCommerce mobile app that is dominating the market with its usability and efficient services for both customers and business owners. Full Story: YourStory.com

Facebook Gaming’s New Mobile App Gives Esports A Chance On The Platform

Facebook has released a new Facebook Gaming app on iOS today, which only features gaming content with a focus on live streams on the platform. Full Story: Forbes

Integrated Marketing Ottawa | Daily Update – September 1st, 2020

SMS as an essential component of an omnichannel marketing strategy

Consumers hold brands to higher marketing standards than ever before. It’s no longer enough to rely on a ‘one size fits all’ advertising approach. Full Story: MobileMarketing Magazine

What features would the ideal real estate search mobile app have?

People face many problems while buying their dream home.  Full Story: Customer Think

Mobile Best Practices For Retailers Looking To Overcome These Challenging Times

Retailers understand the importance of connecting with and understanding the behaviors and intentions of their customers. Full Story: Forbes

Mobile phone location data tallies with Covid-19 infection rates, study finds

Researchers have tied a decline in workplace mobile phone activity with a significantly lower rate of Covid-19 infections, putting some statistical clout behind the effectiveness of stay-at-home orders. Full Story: E&T Magazine

Integrated Marketing Ottawa | Daily Update – August 31st, 2020

15 Steps to Mobile App Redesign for Market Domination

App redesign is no joke. If you run a mobile-powered business then you are virtually on life-support while indulging in a UI UX overhaul. Full Story: Appinventiv

Consumers Sue Mobile App Maker Over Loot Boxes

We need a minute. Just a minute. Our heads are throbbing. Full Story: Lexology

This New App Does For Songs What Instagram Filters Do For Photos

Despite advances in audio technology, the ability to truly customize the experience of listening to a song on your phone has eluded both music fans and the artists who create the recordings. Full Story: Forbes

Bank of America Meshes Merrill Into Its Mobile App

The changes, announced Monday morning, come as Bank of America is seeing more consumers adopt mobile apps. Full Story: Barron’s

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    • Our Company
      • ABOUT US
      • OUR TEAM
      • VISION
      • MISSION
      • VALUES
    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
        • Marketing Analytics
        • Market Intel, Monitoring and Newsletter
        • Surrogate Marketing
        • Customer Loyalty Program
        • Advertising Strategy (Online & Traditional)
        • Outsourced Marketing Office (OMO)
      • Media
        • Social Media Marketing
        • Search Engine Marketing
        • Digital Signage/ Screen Media
        • Voice and Radio Advertising
        • Email Marketing
        • Print and Direct Mail Marketing
        • Outdoor Advertising
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        • Web Development & Programming
        • Mobile Marketing
        • E-commerce Marketing
        • Internet of Things (IoT) & Artificial Intelligence
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