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MOBILE MARKETING

Integrated Marketing Ottawa | Daily Update – August 26, 2022

Understanding the customer journey on a mobile app

Customers’ journeys can vary based on the channels they use to interact with brands. For mobile apps, points of purchase, UX and easy onboarding are critical. Full Story: TechTarget

Mobile users are now spending 4-5 hours per day in apps

Although the mobile app boom driven by pandemic lockdowns has long since passed, consumers’ mobile usage is still growing. Full Story: TechCrunch

Thousands of Mobile Apps Leaking Twitter API Keys

New finding comes amid report of overall surge in threats targeting mobile and IoT devices over the past year. Full Story: Dark Reading

As virtual, mobile shopping take root AR crucial for successful holiday season

With the holiday season ahead retailers should prioritize deploying AR shopping to enhance mobile experiences. Full Story: Retail Customer Experience

Integrated Marketing Ottawa | Daily Update – August 25, 2022

Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud

We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes

Could rich mobile messaging be the next frontier for advertisers?

From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine

How to Manage Your Small Business Finances On the Go

Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur

iPhone and Android phone users are getting this great free Spotify upgrade

The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3

Integrated Marketing Ottawa | Daily Update – August 22nd, 2022

Cross-Channel Marketing: Why SMS is an Essential Part of Your E-Commerce Strategy

Cross-channel marketing enables online brands and retailers to blend different communication channels to reach customers and create cohesive shopping experiences. Full Story: Total Retail

Launch of the Management in Practice Mobile App

Management in Practice has launched an app for smartphones and tablets, on IOS and Android, so readers can access our latest news, blogs, and analysis on the go. Full Story: Management in Practice

YouTube experimenting with new feature that allows video zoom in

There are already ways to zoom in on YouTube’s content with various accessibility functions on Android, iOS,and in a desktop browser. Full Story: Hindustan Times

How to market a loyalty program effectively

Apps also let customers track loyalty points from their phones and can boost CX with gamification. To gamify a loyalty program, a mobile app’s UI can display… Full Story: TechTarget

Integrated Marketing Ottawa | Daily Update – August 19, 2022

Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud

We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes

Could rich mobile messaging be the next frontier for advertisers?

From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine

How to Manage Your Small Business Finances On the Go

Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur

iPhone and Android phone users are getting this great free Spotify upgrade

The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3

Integrated Marketing Ottawa | Daily Update – August 18, 2022

Reasons Why Businesses Choose Custom Mobile App Development

The popularity of mobile apps is rising as more and more businesses are moving their operations online. Full Story: The European Business Review

5 skills that will help you become a mobile app development specialist

Mobile app development, the creation of software applications designed to run on mobile devices, is a lucrative niche that requires a specific set of skills to excel in. Full Story: TechRadar

How to create a mobile app for a small business

Regularly updated mobile applications are becoming essential for small businesses. The first step for SMBs is knowing all the options for building and maintaining mobile apps. Full Story: TechTarget

7 mobile app features that will be essential to bank customers

The spike in mobile app usage during the pandemic isn’t news. But the degree to which customers consider mobile banking essential has… Full Story: American Banker

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    • Our Company
      • ABOUT US
      • OUR TEAM
      • VISION
      • MISSION
      • VALUES
    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
        • Marketing Analytics
        • Market Intel, Monitoring and Newsletter
        • Surrogate Marketing
        • Customer Loyalty Program
        • Advertising Strategy (Online & Traditional)
        • Outsourced Marketing Office (OMO)
      • Media
        • Social Media Marketing
        • Search Engine Marketing
        • Digital Signage/ Screen Media
        • Voice and Radio Advertising
        • Email Marketing
        • Print and Direct Mail Marketing
        • Outdoor Advertising
        • Television (Digital & Traditional)
      • Communication
        • Integrated Branding
        • Reputation Management
        • Crisis Communication
        • Content Solutions (Graphics, Videos & Text)
        • Customer Relations
        • Event Management
        • Media Relations
        • Investor Relations
      • Technology
        • Web Development & Programming
        • Mobile Marketing
        • E-commerce Marketing
        • Internet of Things (IoT) & Artificial Intelligence
        • Business Intelligence (BI) & Reporting
        • Augmented Reality
        • Virtual Reality
        • CRM Development
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