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MOBILE MARKETING

Integrated Marketing Ottawa | Daily Update – July 30th, 2021

Qualcomm Continues To Push The Mobile Gaming Envelope

Mobile gaming is undergoing a sustained period of rapid growth. Full Story: Forbes

The fragility of the mobile phone ecosystem

This is not the first time that data of high-profile individuals has been surveilled by governments. Full Story: Hindustan Times

No More ‘Dumb and Dumber’: T-Mobile Is Done Taunting Its Rivals

T-Mobile US Inc., the once boisterous and often obnoxious upstart of the wireless industry, is settling into a more subdued middle age. Full Story: Bloomberg.com

Mobile Banking Adoption In The United States Has Skyrocketed (But So Have Fraud Concerns)

It’s become popular among some industry experts to say that digital transformation in banking accelerated as a result of the pandemic. Full Story: Forbes

Integrated Marketing Ottawa | Daily Update – July 29th, 2021

Top 15 Tips to Keep Your Mobile App Stays Fresh and Updated

With technology advancements, mobile apps have now become a necessity. Full Story: CustomerThink

An introductory guide to mobile app security testing

Secure mobile apps by engineering security right into the software and with thorough mobile app security testing. Full Story: SearchSoftwareQuality

The savvy marketer’s guide to matching mobile ad spend with consumer behaviour

The first in a series of savvy marketer guides, brought to you by The Drum and MoPub, looks at how brands can finally connect mobile ad investment with the time people spend on their devices. Full Story: The Drum

4 Mobile Marketing Tactics to Use in 2021

Mobile marketing is the practice of reaching consumers through their smartphones and other mobile devices to promote your business, and with one-third of the world’s population using smartphones, it’s safe to say that mobile marketing is a hot commodity. Full Story: Digital Information World

Integrated Marketing Ottawa | Daily Update – July 28th, 2021

The past, present, and future of mobile ad formats

Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on to its advertising potential, with the initial SMS advert sent out in 2000. Full Story: VentureBeat

Higher Mobile App Stability Begets Higher User Ratings

In the competitive mobile market, application stability is imperative. Downtime leads to poor user experiences, which stunts growth and revenue. Full Story: DevOps

How To Keep Your Website And Mobile App ADA-Compliant

In general, keeping your website, mobile app and business ADA-compliant offers two main benefits: Full Story: Forbes

The 5 Mobile Marketing Metrics That Matter Most

The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand. Full Story: Business 2 Community

Integrated Marketing Ottawa | Daily Update – July 26th, 2021

The 5 most important metrics for mobile marketing – Marseille News

Gone are the days of measuring an app’s success through downloads and ratings. Instead, here are five important mobile marketing metrics every marketer should know inside and out. Full Story: Tech News Inc

App Store Optimization – Apple Search Ads: Search Tab initial reports

In May of this 2021, Apple launched a new ad placement on the iOS App Store. Search Ads can now appear in the “Suggested” section of the search tab, before a user enters a search query. Full Story: Mobile Marketing Magazine

Near-Distance File Transmission Apps And The Power Of In-App Advertising

When you’re in the mobile app industry, the number of daily active users (DAU) is your lifeblood. Full Story: Full Story: Forbes

Google releases timeline for Privacy Sandbox

After a series of delays, Google has released a detailed timeline for Privacy Sandbox, designed to phase out the third-party tracking cookie in browser Chrome. Full Story: Mobile Marketing Magazine

Integrated Marketing Ottawa | Daily Update – July 16th, 2021

The Must-Dos for a Successful C-store Mobile Strategy

A retailer’s approach should be seamless and cover all bases: ordering, payment and loyalty. Full Story: Convenience Store News

Mobile App Development Trends and Key Statistics in 2021

In 2021, Many trending technologies in mobile app development are being implemented in almost all industries to provide convenience to the customers. Full Story: EIN News

Mobile Marketing Powerhouse Brings Real-Time Campaign Personalization to Shopify Users For The First Time

CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced its integration with Shopify, a leading global commerce company that empowers business owners to build online stores and sell products. Full Story: AiThority.com

Things That Affect The Cost Of App Development

Smartphones and other mobile devices have taken over the world. Full Story: The Good Men Project

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    • Our Company
      • ABOUT US
      • OUR TEAM
      • VISION
      • MISSION
      • VALUES
    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
        • Marketing Analytics
        • Market Intel, Monitoring and Newsletter
        • Surrogate Marketing
        • Customer Loyalty Program
        • Advertising Strategy (Online & Traditional)
        • Outsourced Marketing Office (OMO)
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