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MOBILE MARKETING

Integrated Marketing Ottawa | Daily Update – March 5th, 2021

Microsoft Teams update will make using the mobile app less of a chore

Microsoft Teams for mobile is getting a few handy new features. Full Story: TechRadar

Google Ads mobile app adds custom and performance insights notifications

The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes. Full Story: Search Engine Land

How contactless technology is defining the customer experience post-COVID-19

Contactless technologies have proven to be a game-changer for the air transport industry and beyond in recent months. Full Story: Future Travel Experience

Mobile business and productivity apps see 7.1 billion downloads in 2020

A study from the leading mobile data and analytics company revealed that mobile that consumers across the world installed business and productivity apps 7.1 billion times in 2020 – up 35% from 2019. Full Story: ComputerWeekly.com

Integrated Marketing Ottawa | Daily Update – March 4th, 2021

8 Best Phone Marketing Tips For Better Lead Generation

People are busy looking at their mobile devices. After all, smartphones are simply too convenient, so it’s only natural to carry them at all times. Full Story: BOSS Magazine

Twitter implementing new shopping features in its mobile app

As Twitter has been working on new ways to monetize its platform, the social network is now implementing new e-commerce features that will be extremely useful for those who sell products online. Full Story: 9to5Mac

Why your business needs a mobile app

In this digital market, keeping up with the market trend is a prerequisite. If not, your business may be left behind. Full Story: Tech Times

WPP furthers shopping offering with acquisition of mobile app platform NN4M

WPP’s relentless expansion has continued with the acquisition of NN4M, a mobile commerce shopping app platform that counts Selfridges, River Island, Nestle and The Body Shop among its clients. Full Story: The Drum

Integrated Marketing Ottawa | Daily Update – March 3rd, 2021

Can you run a marketing campaign through your smartphone?

You can monitor your business through your smartphone. It is possible to conduct financial transactions online also through a mobile phone. Full Story: MobileMarketing Magazine

Mobile Adware Booms, Online Banks Become Prime Target for Attacks

A snapshot of the 2020 mobile threat landscape reveals major shifts toward adware and threats to online banks. Full Story: Threatpost

Ericsson Wallet Platform: How mobile money empowers e-commerce innovation

Financial inclusion is an important driver for enabling both commercial and social benefits. Full Story: Ericsson

Hey, What About That Forgotten 70% Of Mobile App Inventory?

Soon, Apple will remove the device ID from mobile app ad requests. Google’s Android platform will follow suit. Full Story: AdExchanger

Integrated Marketing Ottawa | Daily Update – March 2nd, 2021

SMS marketing doesn’t have to be invasive — 3 reasons why your business should use it

SMS open rates are far higher than other types of messaging, and they reach people on a more personal level. Full Story: TNW

5 Ways to Add Engaging Design to Your App

It is impeccable how the cyber world has made it easy to turn an idea into something almost close to tangible. Full Story: Customer Think

Mobile app acceleration during the pandemic: Businesses must adapt or die

For the past year, the over-riding narrative has been to stay at home and reduce in-person contact. As a result, every aspect of our lives, from work and socializing to exercising and shopping, has shifted online. Full Story: Global Banking And Finance Review

21 reasons to try text messaging for your business in 2021

Year after year, we continue to see exponential growth in text messaging for businesses. Full Story: MobileMarketing Magazine

Integrated Marketing Ottawa | Daily Update – February 26th, 2021

SMS Marketing Tips for Retailers in the New Digital World

COVID-19 has forced us into a new mobile and contactless world, with a recent report finding that 56 percent of respondents use their mobile devices more than before the pandemic, and 38 percent of respondents are getting more news and alerts via text. Full Story: Total Retail

4 Reasons Why You Need an eCommerce Mobile App

The market for eCommerce businesses is the most flourishing right now. Full Story: Telemedia Online

Facebook launches campaign to highlight the benefits of personalised ads

Facebook has launched a campaign to promote the benefits of targeted advertising for small businesses on its platforms. Full Story: MobileMarketing Magazine

What does the future look like for mobile technologies in a stay-at-home world?

The entire world is vastly less mobile than it was pre-COVID-19 and this will continue to be true into the future. Full Story: ZDNet

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      • VISION
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      • VALUES
    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
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        • Advertising Strategy (Online & Traditional)
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