The Role Of Public Relations In 2022

The role of public relations in 2022 is to foster the authenticity that so many crave in an economy that appears to operate at surface level. Full Story: Forbes

The five biggest US PR blunders of 2021

It’s been a year of big challenges for many companies, with an ongoing pandemic, labor shortages, supply-chain bottlenecks and record inflation. Full Story: BusinessWorld Online

Facebook’s metaverse is its best PR campaign ever

Frances Haugen had a robust public relations strategy—and it worked. Full Story: Quartz

The 6 Weirdest Advertising Campaigns and PR Stunts of 2021

From NFT combo meals to fake press releases, the year offered a healthy mix of clever and confusing. Full Story: Inc. Magazine

5 Ways Public Relations Can Help You Get Verified On Social Media

Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes

8 Key Performance Indicators for PR — What Really Matters?

There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur

How To Get The Best Results When Working With A PR Agency

It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. Full Story: Forbes

Tips When Including PR In Your Marketing Budget

During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes

The PR Pro’s Guide To Writing CEO Obituaries

If you are a public relations executive of a certain age, you might begin writing clients’ obituaries. Full Story: Forbes

Public Relations In 2022: What Will The Future Bring?

Most people will agree that seeing 2021 in the rearview mirror is a good sign. Full Story: Forbes