11 Ways VR And AR Stand To Impact Advertising, Marketing And PR

When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. Full Story: Forbes

How design thinking can help startups evolve their communications and PR strategy

A templatised approach does not work for a long-term impact when it comes to communications and PR. Full Story: YourStory

Behave. Think. Engage — a motto for PR pros

Public relations professionals need to engage audiences and think creatively — among many other things. Full Story: Media Update

4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy

Most SMEs underestimate and underutilize the potential of public relations. Full Story: Entrepreneur

What is Authentic Marketing, and How Is It Different From Public Relations?

Attention is sacred in today’s world. Attracting attention to your company is what helps current and future customers discover you and do business with you. Full Story: Entrepreneur

How PR Can Build Your Business A Bank Account Of Goodwill

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Full Story: Forbes

Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales

PR has a mixed reputation, particularly in B2B marketing. Marketing departments tend to see PR as a standard part of the marketing mix. Full Story: CMSWire

What makes PR successful?

It’s that simple. One factor, above all others, is key to making PR successful — and this is partnership. Full Story: Media Update

Three ways PR pros can humanise their brands with social media

Public relations and social media go hand in hand and, together, they can humanise your brand — it is called the communications industry, after all. Full Story: Media Update