5 changing trends in PR Industry
If you are planning to join the PR Industry, then you must learn the following skills. Full Story: India Today
In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. Full Story: Bdaily
How do you solve a problem like… a PR nightmare?
Static bike brand Peloton has been fighting a few fires lately, as it dealt with both the logistics of a huge product recall and its ensuing PR fallout. Full Story: The Drum
How PR Pros Can Guide Companies to Speak Out on Social Issues
Companies have long taken stands on important issues. A decade ago General Mills, Nike, Google, Starbucks and other major firms strongly supported gay marriage. Full Story: PRNEWS
How to Convert Your PR Wins Into Sales
When your business receives media coverage, it’s only the beginning of realizing its full value. Here how your organization can ensure that press coverage drives key objectives. Full Story: Entrepreneur
Why Honesty And Integrity Are Essential In PR
Public relations professionals are like shoemakers without shoes: Sometimes, the PR industry itself requires PR, as many people do not understand what PR truly is. Full Story: Forbes
5 ways to raise your startup’s PR game
There’s a lot of noise out there. The ability to effectively communicate can make or break your launch. Full Story: TechCrunch
Why It’s Critical to Get PR Involved in Product Development and Launch
In our hyper-digital world, companies risk their reputation each time they develop products and campaigns without PR teams participating. Full Story: PRNEWS
Dealing With A PR Crisis In China
Nothing strikes horror in the minds of PR professionals quite like the words “China PR Crisis.” During the last 19 years in China, I’ve been part of a number of crisis communication incidents. Full Story: Forbes
Why Honesty And Integrity Are Essential In PR
Public relations professionals are like shoemakers without shoes: Sometimes, the PR industry itself requires PR, as many people do not understand what PR truly is. Full Story: Forbes
