How To Create A Viral PR Campaign

PR is desired for many reasons, but most of all, for credibility. Full Story: Forbes

PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches

If you work in public relations, you know all about press releases. Full Story: Forbes

Why PR-Led Brands Are Prime For Market Resilience

While traditionally, businesses have seen public relations (PR) and marketing as some of the sacrifices that are made when costs need to be cut, the pandemic showed everyone in business that a nimble PR and marketing strategy can actually be a lifesaver. Full Story: Forbes

Basic Tips to Help PR Pros Combat Disinformation

The intentional spread of false information is more prevalent than PR pros might think. It’s not a secret that 2020 saw increased engagement with disinformation online. Full Story: PRNEWS

PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches

If you work in public relations, you know all about press releases. Full Story: Forbes

TikTok Launches PR Effort—Sorry, Transparency Center

TikTok is opening a new European Transparency and Accountability Centre in Ireland, modeled on the US unit it launched last summer. Full Story: Forbes

How To Create A Viral PR Campaign

PR is desired for many reasons, but most of all, for credibility. Full Story: Forbes

Four lessons PR pros have learned from remote working

Public relations has traditionally been a people-centred industry. But, as physical contact and industry events are on pause, PR professionals still need to build and manage those all-important client relationships. Full Story: Media Update

How To Use PR For B2B Lead Generation

Generating the right leads in today’s challenging economic climate requires a deft mix of marketing strategies. Full Story: Forbes

14 Top Strategies For Brands To Get Free PR

As a marketing tool, good public relations can help businesses become more visible, highlight their value and position them as leading experts in their industries. Full Story: Forbes