How to Leverage Paid Social Media With Retargeting

The more people engage with your ad and post, the more likely it is to be seen by people outside your target audience. Full Story: Entrepreneur

The Social Media Universe in 2020

The social media space is always evolving, and this year, it’s seen significant growth due to our in-person social interactions being restricted, and people seeking alternative ways to stay in touch with the wider world. Full Story: Social Media Today

Five things you need to stand out in the world of social media

If you are a brand today, there’s zero chance that you’ll have no social media presence. Full Story: CalvinAyre.com

Social media is a needed marketing tool to navigate through COVID-19

Businesses use it not only to connect and engage with their communities and customers but also as a tool to support the customer sales cycle. Full Story: Media Update

How to Use TikTok for Business

Unless you’ve been living under a rock for the past several months, you’ve likely heard of TikTok. It’s not all just empty buzz either. Full Story: Small Business Trends

Using social media to inspire your decor choices

Long ago (on the timeline of technology), social media was exposed as a disingenuous platform for self-promotion, image and materialism — just a facade of real life. Full Story: Washington Post

How to Use Social Media to Survive & Thrive in Tough Times

Connecting with people can create strong brand loyalty that stands the test of time. Here are three ways businesses can do this using social media. Full Story: Search Engine Journal

Stop Scrolling: Your Social Media Use May Do More Harm than Good

Thus, social media platforms represent people’s window to the outside world; however, the views nowadays are a never-ending parade of social, political, and economic unrest. Full Story: SWAAY

3 Social Media Hacks to Help Your Content Go Viral

Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. Full Story: Entrepreneur

5 Unstoppable Ways to Grow Your Social Media Following

Social media is one of the best platforms to promote and create awareness about your business. Full Story: Business 2 Community

Social media KPIs that every startup should target

Key performance indicators (KPIs) can help guide an organization through thick and thin. For startups, this guidance is critical. Full Story: The Burn-In

How to Control your Social Media Feeds

We have all seen posts in our social media feeds that we wish we hadn’t. Full Story: The Weekly Post

Why video marketing is important on social media

At least 92% of marketers say that video marketing is an incredibly important part of any digital marketing strategy as it is a very engaging medium. Full Story: Bizcommunity.com

Get More from Social Media: Why You Must Think Like a TV Network

Discover the three types of “shows” you need to be producing in social media nowadays that can get you better and more targeted results. Full Story: Search Engine Journal

Feeling The Pain Of Covid-19? Be Careful Of Counterfeiters When Turning To Social Media

The negative effects of the Covid-19 pandemic have hit every corner of the globe, impacting trade and commerce, social interactions, and educational systems of every type. Full Story: Forbes

Finding Meaning In Your Social Media Metrics

Today, digital data reporting, analysis, and application is a core part of most digital teams’ weekly or daily workflows. Full Story: Campaigns & Elections

13 Clever Ways Professionals Can Leverage Social Media For Networking

The way you present yourself influences how you are seen and, ultimately, your success in business. Full Story: Forbes

How social media is pushing us toward 1984

Social media platforms are manipulating users and distorting our sense of reality—just as George Orwell predicted. Full Story: Fast Company

How I learned to stop worrying and got to love social media algorithms

“Woke” people have turned on social media and their algorithms. It’s true there is much to be alarmed about how they gather intimate information about people and use it to exploit them commercially and politically. Full Story: South China Morning Post

How social media can help predict disease outbreaks

A data analytics company, Stratifyd uses augmented intelligence to help businesses gain a better insight into things such as customer data, in the hopes that this helps them uncover hidden avenues which can lead to increased revenue streams. Full Story: EPM Magazine