How To Optimize Your Content For SEO And Social Media Marketing

With more businesses opening up again after the trials and tribulations of the pandemic, content optimization has arguably never been more important. Full Story: Forbes

How to Utilise Social Media to Leverage Your Business

So how does one leverage social media for business in a way that leads to the right kind of growth? Full Story: Al Bawaba

Social Media Isn’t Everything But It Does Matter

“Social media is ever changing, its complex, and there are way too many options to choose from. Plus, we live in the real world, and only have so much time to spare. That’s why it’s so important to know where to fish.” Full Story: Barrett Sports Media

A Small Business Guide to Shopify

With eCommerce on the rise, more businesses are now considering their online store options, and how they can align with evolving consumer behaviors and needs. Full Story: Social Media Today

Try Sharing Just One Bad Moment On Social Media And See What Happens

What if we all decided to reveal a little more truth about ourselves? Full Story: Forbes

Commerce Is Fast Becoming The New Battleground For Social Media Giants

Social media firms are placing their bets on the wave of interest in social commerce, in which their respective platforms essentially become storefronts where users can discover and buy all kinds of products. Full Story: PYMNTS.com

The Darkest Side of Social Media

A new tool signals the stealth recruitment of teens for sex-trafficking. Full Story: Psychology Today

How brands are innovating gifs in social media marketing campaigns

The Drum’s social media executive Amy Houston looks to top brands to assess how they can best use gifs and looping videos to increase awareness, market their products and ultimately have a bit of fun in the meantime. Full Story: The Drum

Facebook eyes a future beyond social media

Advertising has made the social network into a trillion-dollar company. Can new ventures take it further? Full Story: The Economist

Social media trends for 2021 and beyond

As a public relations agency specialising in social media, we always keep on top of what is trending to keep our campaigns relevant. Full Story: Global Banking & Finance Review

Why Should One Work On Increasing The Followers On Social Media?

The world today relies on digital ways of life. People are more into social media. Full Story: TechZone360

How To Stop Comparison Shopping and Spending on Social Media

We all know that comparing ourselves to others never lands us in a good space emotionally or mentally, but we may not so keenly recognize how it can put us in a bad place financially. Full Story: Yahoo Finance

How to prepare for a social media crisis

Being able to identify what could potentially lead to a crisis is important if you want to keep your brand’s reputation safe. Full Story: Media Update

In pursuit of happiness on social media

I got a snapshot of the darkness within social media. The mass provocation feels like organised crime or some brazen form of online guerrilla warfare. Full Story: Khaleej Times

Social media: It’s more than a numbers game

It used to be a job for the “cool kids” in the office. Now, as technology evolves, and more people sign on, companies are committing greater resources to social media. Full Story: Daily Maverick

Facebook eyes a future beyond social media

Advertising has made the social network into a trillion-dollar company. Can new ventures take it further? Full Story: The Economist

Your essential guide to organic marketing on Pinterest

he days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Full Story: Social Media Today

Four useful tips when navigating social media

Goolam says that whether promoting new products or increasing customer engagement — social media platforms offer many tools and opportunities to engage directly with the audience, but you still need to know how to communicate correctly. Full Story: Media Update

Can Social Media Algorithms Ever Be Ethical?

According to Datareportal, 4.33 billion people use social media, equating to 55 per cent of the total population on Earth. Full Story: Analytics India Magazine

Measuring with Metrics: Are Your Social Media Efforts Effective?

How do you know if your social media efforts are contributing to your goals? Is it through the number of likes, engagements, comments, or do you just look at conversions? Full Story: Business 2 Community