14 Ways To Involve Social Media Managers In The Overarching Business Strategy

Most successful companies today, big or small, know that a strong social media presence is a must-have in order to grow a business. Full Story: Forbes

Five Steps For Creating A Solid Social Media Strategy

Today, the average person on social media is exposed to more content than they were, let’s say, a decade ago. Full Story: Forbes

5 Simple Steps To Use Social Media For Your Brand

One of the most common questions I get from small to medium businesses (SMB) is how to leverage social media in branding efforts. Full Story: Forbes

How your personal data is being scraped from social media

How much personal information do you share on your social media profile pages? Full Story: BBC

Why Niche Communities Are the Future of Social Media Marketing

he way people are interacting with social media is changing. Don’t get left in the dust. Full Story: Inc. Magazine

How To Choose Social Media Tools To Grow Your Brand Quickly In 2021

The social media landscape is more complex, diverse and competitive than it used to be. It is populated by myriad businesses vying for the attention of consumers. Full Story: Forbes

Is Social Media Making Us … Better People?

One painful interaction at a time, we’re mastering the gateway virtue of the networked world: tact. Full Story: WIRED

Best Practices for Managing Your Brand’s Social Media Policies

To say that social media has become an increasingly important element of cultivating your brand and marketing your business would be an understatement. Full Story: Franchising.com

7 Steps to Launch an Expert Social-Media Marketing Campaign

Social media offers new brands an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience. Full Story: Entrepreneur

Five Reasons Leaders May Look Outside Of Established Social Media Platforms For Marketing

With everything Facebook has gone through over the last few years, is there reason to suspect that marketers and e-commerce will begin to move away from the platform? Full Story: Forbes

What Is the Future of Social Media Regulation?

Today’s digital platforms provide avenues for historically unprecedented amounts of speech, including speech by government actors. Full Story: The Regulatory Review

TikTok Reminds Brands “Don’t make ads, make TikToks”

It’s been about a year now since TikTok launched TikTok for Business and challenged brands with the bold statement: “Don’t make ads, make TikToks.” Full Story: Social Media Today

How to build a better corporate social media policy

It’s no secret that in today’s cancel-prone culture, social media can have a negative impact on companies – not just from corporate social media accounts, but also from those of individual employees. Full Story: Security Magazine

How to Reduce Targeted Ads on Social Media

Tired of your social feeds constantly reflecting your recent searches? Here’s how to reduce targeted ads on different sites. Full Story: MakeUseOf

Social Media Strategies for Small Companies and Startups

Developing a smart social media strategy for small companies and startups requires a considerable amount of imagination, drive, and perseverance. Full Story: Lexology

How social media influencers are ruling top business investments

Social networks have long been a part of our online lives. Their influence crosses many areas of our society, from arts and culture, religion and politics, ethnic and diversity issues, and of course, money matters. Full Story: Finextra Research

The pros (and the cons) of influencer marketing

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. Full Story: SBC Americas

How Brands Need To Navigate eCommerce On Social Media

Social media is taking a piece of Amazon’s pie. Full Story: Payments Journal

How Apple’s iOS 14.5 update impacts Facebook marketing

Like it or not, advertising on Facebook has become essential. Full Story: AZ Big Media

This AI Helps Police Monitor Social Media. Does It Go Too Far?

Law enforcement officials say the tool can help them combat misinformation. Civil liberties advocates say it can be used for mass surveillance. Full Story: WIRED