How Brands Can Properly Support Their Social Media Managers

It’s been a rough year for pretty much everyone. And social media has become a less friendly place along the way. Full Story: Forbes

Hootsuite’s Social Media Image Size Guide for 2021

Visuals are a key element of any successful social media strategy, with the right image or video able to grab attention and stop users as they scroll through their busy feeds. Full Story: Social Media Today

Facebook Has Lost its Dominance Among Key Demographics and Social Media Users

There was a time not all that long ago when Facebook was considered to be the absolute pinnacle of social media in general. Full Story: Digital Information World

Can Facebook Work Out How to Slow the Momentum of TikTok?

Honestly, after years of seeing Facebook run the tables in social, and improve on many of the best innovations of other apps, it’s kind of refreshing to see them on the back foot, and working to keep up with the competition for a change. Full Story: Social Media Today

Metrics for Measuring and Tracking SEO Performance

Incorporating SEO marketing strategies into your business plan is essential when you want to increase leads and sales. Full Story: News Anyway

Customer Personas Can Transform SEO, PPC and Content Marketing

New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. Full Story: Search Engine Journal

HOW TO FIND THE BEST KEYWORDS FOR SEARCH ENGINE OPTIMIZATION?

How to Find the Best Keywords for Search Engine Optimization? Full Story: Influencive

The importance of search engine optimization

What SEO is and why it remains important to government contractors? Full Story: Federal News Network

Psychological Tactics to Employ For Social Media Marketing

Did you know that social media, along with search and email, are one of the most popular online activities? Full Story: HealthTechZone

B2B Marketers: Generate (More) Social Media Engagement

When it comes to social media, this key metric has changed over the years. In the early days of social it was all about follower growth. Full Story: CMSWire

How to Generate Leads Through Social Media

Social media is THE place to be if you want to build an organic brand presence. Full Story: Business 2 Community

It’s not just a social media problem – how search engines spread misinformation

Search engines are one of society’s primary gateways to information and people, but they are also conduits for misinformation. Full Story: The Conversation US

How To Respond To Negative Social Media Reviews

From internet trolls to keyboard cowboys, competitors pretending to be customers, or a genuine consumer complaint, it doesn’t matter how incredible your product is or how strong your brand’s customer service skills are; you will experience the dreaded bad social media review. Full Story: Forbes

Instagram Tests New Auto-Captions Option for Instagram Stories

This would be a welcome addition for many social media managers. Full Story: Social Media Today

How Chipotle Leveraged Social Media Analytics To Pivot During The Pandemic

The pandemic has impacted every aspect of our day-to-day lives, including how and what we choose to eat. Full Story: Forbes

Facebook Adds ‘Holiday Mode’ Option to Marketplace

Facebook has added a new ‘Holiday Mode’ to Marketplace. which effectively enables users to pause their Marketplace listings if they go away. Full Story: Social Media Today

Avoid These 3 Common Mistakes in Social Media Marketing and Advertising

How difficult can running a social media channel be? Full Story: Business 2 Community

Top Five Social Media Platforms For Business Leaders

Whether you love social media or hate it, there’s no doubt that it is here to stay. The ability to instantly connect with people across the world and to share news, opinions and art has changed the way that people communicate forever. Full Story: Forbes

Social media trends that are here to stay in 2021

People have been turning to social media more than ever to connect. In the past year or so, there was a 10.5% increase in the total number of social media users throughout the world, which now makes up more than half of the entire world’s population. Full Story: Marketing Interactive

The 10 most innovative social media companies of 2021

Social media is a fraught business. At best, companies such as Facebook help us to stay in touch, share ideas, and even make a living. Full Story: Fast Company