10 Ways to Get Ahead in Voice Search
ComScore predicts that half of all searches will be voice-activated by next year. That’s pretty much the only statistic marketers and brands need in order to recognize they’re probably smart to create a voice-search strategy. “Increasingly with voice search, I don’t want a set of options like we’ve gotten with standard web search on our PCs and even our smartphones,” said Mike McGuire, vice president analyst in Gartner’s marketing practice. “I don’t want a series of options. I want the answer.” Full Story: CMSWire
Siri Helps Rescue A Stroke Victim By Looking Up Address Of His Hotel
In the early morning hours of October 2nd 2019, Duane Raible, a 52–year-old male traveling from Pennsylvania and staying at the Thompson Chicago Hotel, knew something wasn’t right. He felt dizzy, his face was numb, and he recognized that he had difficulty speaking. He proceeded to call 9-1-1 on his smartphone for help. Full Story: Forbes
Marketing in a Voice-First World
The numbers are clear: People love their AI assistants. Search Engine People found that 60.5 million people in the U.S. already use digital assistants to conduct searches and place orders; 20% of mobile searches on Google are done using voice, and a whopping 87% of B2C marketers think virtual assistants and chatbots will play an integral role in consumer interaction by 2021. Full Story: EContent
Hey Google? Is it you or Alexa?
Smart speakers, and the ability to use voice to listen to music, get traffic directions, the latest weather, news updates, recipes and more are among the most popular holiday gift items, with prices starting at around $25. (The Amazon Echo Dot even has a Black Friday sale price of $22.) Full Story: USA TODAY
Sonos buys Snips, a privacy-focused voice assistant
Sonos now owns Snips, a Paris-based “private-by-design” AI voice platform with the intent of making “the voice experience on Sonos even better,” according to a press release announcing the acquisition. The deal is worth approximately $37.5 million, and brings Snips’ 50 employees and intellectual property to Sonos. Full Story: The Verge
How to Optimize Your Content for Voice Search According to Google
With the latest technological advancements in natural language processing and artificial intelligence, the world can’t get enough of voice search and virtual assistants. According to PWC, 65 percent of people between the age of 25 and 49 years old use voice-enabled devices at least once a day. In the U.S. alone, a Microsoft study early this year revealed that 72 percent of the 5,000 people surveyed have interacted with a voice assistant in the last six months. Full Story: Edgy Labs
How the Rising Voice Technology Helps a Business
Within the voice industry, speculations are spreading that there has recently been a ‘channel of disappointment’ following the new technology’s usual track. Nevertheless, this view stems from the wrong recognition of the existing and future implementation of this transformative technology. Full Story: Tech Times
How sharpening your voice search approach can boost your company’s marketing
Voice search is a popular way for consumers to seek out what they want to buy online. It’s also crucial for you to understand on a granular level. When you provide a great response to a customer’s audible query, you are establishing a powerful and definitive relationship with that customer instantly. Make sure the impression your voice search approach makes is helpful, human, and convenient to understand and navigate. You may win over that consumer immediately. Full Story: MultiBriefs Exclusive
Google, Samsung patch voice assistant flaws that could have allowed access to device’s camera
Security vulnerabilities in personal voice assistant technology would have made it possible for hackers to take photos and videos of users, or track their location without a victims’ knowledge, according to new findings. Full Story: CyberScoop
Salesforce wants to bring voice to the workplace
At its annual Dreamforce mega-conference in San Francisco, Salesforce today introduced the next steps in its Einstein Voice project, which it first announced last year. Einstein Voice is the company’s AI voice assistant. You can think of it as Salesforce’s Alexa or Google Assistant, but with a more focused mission. Full Story: TechCrunch
