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VOICE STRATEGIES

Integrated Marketing Ottawa | Daily Update – November 19th, 2019

What Will Voice Command Technology Do Next?

Will voice command technology replace keyboards? As voice search becomes more widely used, many futurists have theorized that soon we won’t need keyboards, computer mice or buttons on devices. Instead, computer input could come exclusively from voice commands. Full Story: Now. Powered

The Financial Marketer’s Guide to Building Voice Search Strategy

Here’s how banks and credit unions can make sure their websites work well with Alexa, Siri, Google Assistant and Cortana as more consumers adopt voice search. Begin with what makes good search engine optimization. Full Story: The Financial Brand

Integrated Marketing Ottawa | Daily Update – November 18th, 2019

Microsoft is killing its dedicated Cortana voice assistant app for Android and iOS

Google Assistant and Amazon Alexa are by far the two biggest voice assistant platforms, but there are plenty of other options out there, including Apple’s Siri, Samsung’s Bixby, and Microsoft’s Cortana. Cortana used to be limited to Microsoft’s Windows 10 operating system and Microsoft’s ecosystem in general, but back in late 2015, the company released apps on iOS and Android to try to catch up with the big two. It looks like Microsoft has decided there’s no longer any point in offering a dedicated Cortana mobile app, however, as they’ve decided to discontinue the app in most markets early next year. Full Story: XDA Developers

Why Startups Should Invest in Building Alexa Skills for their Business

Centuries ago, the idea of virtual assistants and voice recognition was just that, an idea. It was once a fragment of science fiction – a dream for the future, in which technology plays a role in our everyday lives, advancing the possibilities of what we can achieve. Full Story: The Point News

Integrated Marketing Ottawa | Daily Update – November 15th, 2019

Your Personal Brand Is Just as Important as Your Business Brand

So, you’re a founder and you’ve created a brand for your company that you’re proud of. But what about your personal brand? Many founders hide behind their company, but consumers are responding more than ever to founders who share their personal lives on social media, and it’s translating to sales. Full Story: Entrepreneur

Allow Personalized Values To Influence Your Brand Identity

In this series so far I’ve focused largely on finding the balance between standardization and personalization in the way we lead others within our organizations. That is a monumental task in itself, but it’s also slightly easier to think about simply because that discussion revolves around a limited population of people – those within our organizations. Full Story: Forbes

Integrated Marketing Ottawa | Daily Update – November 14th, 2019

Walmart launches voice shopping for grocery on Apple

Walmart launched a Siri shortcut for online grocery in partnership with Apple on Tuesday, according to a company blog post. The shortcut allows customers to add products to their Walmart grocery cart by talking to Siri. Full Story: Grocery Dive

Top 9 Amazon Alexa devices for 2019

Alexa is Amazon’s voice assistant, accessible via compatible Amazon Echo smart speakers and displays. Start with the wake word “Alexa” and ask your smart speaker for the local weather forecast, to order food for delivery, to play music, to add things to your to-do list and even to adjust your smart thermostat, lights and much more. Full Story: CNET

Integrated Marketing Ottawa | Daily Update – November 13th, 2019

Why Starting a Podcast is a Sound Strategy For Building Your Audience

Building an audience is a marketing strategy that has been around for decades. In the early to mid-20th century, Edward Bernays — long considered the father of public relations — built audiences on behalf of his clientele, including politicians like Calvin Coolidge. Full Story: Press Herald

Walmart Expands Voice Ordering to Apple’s Siri

Walmart has partnered with Apple to add voice-enabled grocery shopping through Siri. The Siri shortcut for online grocery enables shoppers to ask Apple’s voice assistant to add items directly to their Walmart grocery carts after they’ve paired their accounts, the retailer announced in a blog post. Full Story: Adweek

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      • ABOUT US
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      • VISION
      • MISSION
      • VALUES
    • Our Solutions
      • Strategy
        • Marketing Plan
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