5 Tips to Help Marketers Win in What’s Shaping up to Be the Future: Voice Search

Every day, millions of Americans rely on voice-activated devices to tell them the weather, wake them up in the morning and answer a plethora of random questions they’re curious about. While the average voice assistant user may not worry about where those answers come from, digital marketers are working hard to ensure that voice devices rely on information from their sites to inform the answers people receive. Full Story: Stamford Advocate

Why Do Businesses Need to Optimize For Voice Search

When it comes to your Search Engine Optimization (SEO) strategy, you need to be willing to do two major things: put effective research into your keywords and adapt your SEO strategy for the future. The reason behind the first is the importance of targeting what your audience is looking for. The second stems from a number of different things. Full Story: Entrepreneur

How Retailers Can Optimize Their Online Presence for Voice Search

With the growth of voice search and the media buzz surrounding it, it can be a challenge to separate the truth from the hype. All of the biggest brands have a hand in the market, and they all want you to use their voice search service, be it Alexa, Cortana, Siri, Bixby, or Google Assistant. Full Story: Total Retail

33% of People Are Now Using Voice Assistants Regularly

In a new report, eMarketer declares the use of voice assistants has reached a “critical mass.” Voice assistant use in 2019 is up 9.5% over last year. By comparison, the use of voice assistants grey 27% in 2018 and 24% in 2017. So voice assistant use is still growing, but at a more modest pace than in previous years. Full Story: Search Engine Journal

HOW VOICE CAN ELEVATE YOUR OMNICHANNEL EXPERIENCE

Retail today is as much about the experience as it is about the physical products. There are many great examples of brands finding unique ways to deepen their engagement with customers, but very few have been successful doing so through voice. Why? Because companies haven’t yet found an authentic way to interact with customers through this medium. Full Story: ARC

Voice tech and the question of trust

Voice technology is becoming more ubiquitous, integrating into tools and services by major corporations, startups, governments, and public sector players. But if these tools are to gain broad public acceptance, these actors will need to demonstrate that they are being used in a trustworthy manner, with respect for human rights. Full Story: World Economic Forum

How To Drive Action With Your Voice of Customer Program

We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Full Story: Business 2 Community

As Customers Begin to Shop Through Voice Assistants, What Can Brands Do to Stand Out?

The Internet has overturned how people shop and reshaped the retail industry. Voice assistants are about to unleash another revolution. As people increasingly shop via the likes of Alexa and Siri, they will tend to demand generic products, starting with everyday items such as batteries and eventually including more complex purchases such as electronics. Digital assistants will use algorithms to compare product specifications, make suggestions, and do comparisons, so that customers can find “the longest-lasting battery pack” or “the cheapest bag of flour.” Full Story: Harvard Business Review

To strengthen innovation, make sure every voice is heard

For many businesses, the fear of being displaced virtually overnight by a startup looms like a dark cloud on the horizon: Even if a company is reporting record profits, its leaders fear that stormy days are headed their way. “Most executives worry about disruption. There are new types of competitors and new technologies to understand,” PwC Pulse reported. In this era, the “forces of disruption can shake up an entire industry sector in less time than it takes most companies to update their IT systems.” Full Story: strategy+business

NOW IS THE TIME FOR SMALL BUSINESSES TO EMBRACE VOICE TECH, SPEAKERS SAY AT VOICE SUMMIT

The owners of small and medium-sized businesses (SMBs) are often overwhelmed by the thought of embracing new voice-assisted technologies for their staff and customers. Voice applications are too complicated, expensive and advanced, they complain. They also note that the major players in voice tech are still ignoring them in favor of doing business with big companies. Full Story: njtechweekly.com