By Integrated Marketing Platform | June 12, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Develop An Emotionally Resonant Digital Marketing Strategy
Emotional resonance is all but mandatory in today’s marketing landscape. Full Story: Forbes
5 Ways to Maximize Your Cross-Channel Marketing
Solid consumer engagement is the ultimate prize for marketers because engagement improves brand, Full Story: CustomerThink
Three Strategies to Boost Sales and Marketing Productivity
Our new research shows what the most productive companies do differently. Full Story: Bain & Company
How to use big data to drive your marketing strategy
Rebecca Barnatt-Smith gives her marketing insights into ethical data harvesting for improved customer acquisition and retention. Full Story: SiliconrePublic
10 YouTube Marketing Strategies & Tips
Learn how to reach new audiences on YouTube with examples of successful YouTube video campaigns for businesses and brands. Full Story: Search Engine Journal
6 Content Marketing Tips for Small Businesses
There is real power in a responsive, adaptable content marketing strategy. Full Story: TycoonStory
SOCIAL MEDIA
Social Media Marketing: Should Online Travel Brands Think Beyond Branding?
Online travel brand marketers, over the years, have used social media marketing (SMM) effectively to create the right buzz around their brand. Full Story: Forbes
10 Proven Strategies for Effective Social Media Growth
Looking for ways to improve your social media marketing performance, and get more out of your online efforts? Full Story: Social Media Today
Top 5 social media customer service tools for your brand
We all dread dealing with customer service. Full Story: SproutSocial
How to Beat Social Media Algorithms
Are you sick and tired of seeing unwanted content? Full Story: Discover
6 Advanced Social Media Marketing Tips
Want to raise the bar on your social media marketing? Full Story: SocialMedia Examiner
SEARCH ENGINE
The Top 5 SEO Metrics You Should Care About
Each day, Google processes more than 8.5 billion (that’s billion, with a b) searches. Full Story: Forbes
How to build a strategic SEO process
Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy. Full Story: Search Engine Land
Top 6 Best Enterprise SEO Tools You Can Use Now in 2023
Are you seeking the best enterprise SEO tools to help your business stand out in search engine rankings? Full Story: RS Websol
Why SEO and marketing matter when you’re building a startup
Understanding when and what type of marketing hire you need to make can be really confusing and difficult. Full Story: StartupDaily
The best word count for SEO… doesn’t exist!
Here’s why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead. Full Story: Search Engine Land
MOBILE MARKETING
Best practices for mobile app messaging
Meet consumers where they are with compelling, well-timed communication. Full Story: Search Engine Land
Mistakes to Avoid When Outsourcing Mobile App Development
In today’s fast-paced digital world, outsourcing mobile app development has become an increasingly popular choice for businesses. Full Story: CustomerThink
3 reasons why one-click experiences are the future of mobile marketing
Think about the early 2000s, when search first hit the consumer space and then the boom of search marketing took shape. Full Story: The Drum
Why Your Business Needs a Mobile App?
Imagine a world where your business is just a tap away from reaching your customers anytime, anywhere. Full Story: RealBusiness
DIGITAL SIGNAGE/ SCREEN MEDIA
Three simple steps to achieve digital signage security
Standard but adjustable security profiles, specific workflows that hinder backdoor access and consistency of approach across product generations are important to consider, Full Story: AV Magazine
The Environmental Benefits of Switching to Digital Signage
The environmental benefits of switching to digital signage are becoming increasingly apparent as businesses and organizations. Full Story: CityLife
EMAIL MARKETING
5 Things You Can Do Now to Improve Email Marketing
Abide by these simple tricks to help your campaigns gain more visibility and generate revenue in the process. Full Story: Entrepreneur
Optimize Your Email Marketing at Email Innovations Summit
The Email Innovations Summit North America is a three-day event that will take place in Las Vegas, Nevada, from June 19-21, 2023. Full Story: Small Business Trends
6 Expert Quotes for Transforming Email Marketing
Six of my favorite quotes along with the wisdom I see in them. Full Story: Cmswire
Email Marketing Best Practices for Effective Customer Engagement
Email marketing is a strategy of sending commercial messages to a group of individuals via email. It helps businesses communicate, Full Story: scoopearth
E-COMMERCE
Helpful Tips For Starting Or Scaling Your E-Commerce Business
In a world where interest in entrepreneurship and flexible work continues to grow, Full Story: Forbes
Adopting A Channel-Specific Approach To E-Commerce
E-commerce’s meteoric growth over the past few years means selling online is a more attractive prospect than ever. Full Story: Forbes
Steering Through Inflation: Strategies For E-Commerce Resilience And Growth
Inflation, often referred to as the silent thief, can stealthily erode profits if not correctly managed. Full Story: Forbes
5 Tips for Growing Your E-Commerce Business
Today, people are shopping online more than ever before. Full Story: TotalRetail
PUBLIC RELATIONS
How Can PR Practitioners Thrive In A Web3 World?
The web has come a long way since the days of dial-up and Myspace. Full Story: Forbes
How To Become A Public Relations Specialist: A Step-By-Step Guide
Behind your favorite celebrity or a prominent organization is the work of public relations specialists. Full Story: Forbes
How Public Relations Builds Trust and Credibility for Your Startup
Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business. Full Story: Entrepreneur
WEB DEVELOPMENT
Website Development: In-Depth Guide For Beginners
Web development is the foundation of a successful online presence. Full Story: Search Engine Journal
Boost Your Business with Custom Website Development Services
In the ever-evolving world of technology, businesses are in constant pursuit of high-quality website and app development services. Full Story: Digital Journal
Why are progressive web apps becoming the future of web development?
In recent years, the web development industry has shifted towards Progressive Web Apps (PWAs) as the future of web development. Full Story: Data Science Central
The Promising Future of AI-Enabled Web Development
The world of web development is continuously evolving, Full Story: Digital Technology Guru Reviews
5 Fantastic Benefits of Learning Rust for Developers
Explore these 5 Game-Changing Benefits of Learning Rust and boost your coding skills now! Full Story: Analytics Insight
MARKETING AUTOMATION
The Weakness Of Artificial Intelligence In Marketing
If you are old enough to remember life before the internet, Full Story: Forbes
How AI for Social Media Can Help Brands Improve Engagement
Artificial intelligence revolutionizes social media strategies, offering insights and automation to boost brand engagement. Full Story: Cmswire
What To Know Before Investing In A Marketing Automation Platform
In today’s fast-paced digital landscape, marketing automation platforms have emerged as valuable tools for businesses. Full Story: Forbes
10 Reasons Why Businesses Can’t Escape Marketing Automation
Marketing automation is powerful software. Full Story: Tycoonstory
How Marketing Creativity Is Revolutionized By Generative AI
The controversy over AI is settling in the world of marketing and creativity. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Unlocking the Potential of Graph Databases for Business Intelligence
The business world is constantly evolving, and with it, the need for more sophisticated and efficient ways to manage and analyze data. Full Story: CityLife
Traditional BI vs Self-Service BI: Unlock the Power of BI
Learn which business tool is best for your business, Traditional BI or Self-Service BI in this guide. Full Story: Analytics Insight
BRANDING AND DESIGN
Branding tips for small businesses: Strategies for success
The right branding tips for small businesses can be extremely useful when launching a new company or growing your existing presence. Full Story: Fabrik
3 New Rules of Modern Branding
The concept of branding can feel like a squishy thing, or seem like an abstraction. Full Story: Inc
What are the objectives of branding? Simple steps to achieve your goals
What are the objectives of branding, and how does setting goals for your brand help you achieve success in your industry? Full Story: Fabrik
VOICE STRATEGIES
The Science Behind Voice Assistants: How Natural Language Processing Works
Voice assistants have become an integral part of our daily lives, providing us with hands-free access to information, Full Story: CityLife
Apple is changing the ‘Hey Siri’ trigger phrase to just ‘Siri’ in iOS 17
The Siri digital assistant will now wake with just a single word. Full Story: The Verge
What Can You Do With Amazon Alexa and Ring Devices?
See how you can use Amazon’s smart home technology to keep your home safe and secure. Full Story: Make Use Of
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