By Integrated Marketing Platform | April 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why your digital marketing strategy needs to be aligned with your business strategy
There are a number of different schools of thought when it comes to the question of business strategy development. Full Story: Bizcommunity.com
The Marketing Mix – Is It Still Relevant Today?
The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. Full Story: Business 2 Community
How to Pivot Your Small Business Strategy During the COVID-19 Crisis
As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. Full Story: Business 2 Community
5 best practices for an effective marketing strategy in the telecommunication sector
What are best practices when it comes to building an effective digital marketing strategy in the telecommunication sector? Full Story: Doxee
Take Your Customers On An Engaging ‘Drive’ Through Your Campaign
At TWIO, our four grounding principles take consumers on a R.I.D.E. Full Story: Forbes
3 Marketing Lies Small-Business Owners Tell Themselves
Too many startup leaders deny the difference quality marketing makes and what they can afford. Full Story: Thehour.com
How Marketing Has Evolved and Why it’s Important
A great deal has changed in marketing since the dawn of the internet. Full Story: Business 2 Community
Help Others See The ROI For Marketing
It’s easy to see the value marketing provides when you work in marketing, but it can be a lot harder for others to see the true value of marketing. Full Story: Forbes
SOCIAL MEDIA
12 Ways to improve your social media presence
The likes of Facebook and Instagram have become major business drivers in the last few years, so it’s up to you to make use of state-of-the-art social media marketing techniques. Full Story: Media Update
5 Ways to Use Social Media for Connection During Times of Social Distancing
With governments implementing strict policies to maintain social distancing due to Coronavirus, you do not have a choice but to abide by these self-isolation regulations to control the spread of this pandemic. Full Story: Search Engine Journal
15 Strategies For Crafting Engaging Social Media Captions
The internet has become a place where copywriting skills are worth their weight in gold. Full Story: Forbes
How to Use Google Trends to Boost Social Media Engagement
What people search for on Google often aligns with what they search for and post about on social media. Full Story: CMSWire
SEARCH ENGINE
8 Tips to Boost Your Amazon SEO
Choose the right keywords for your product, optimize your listing page and optimize the back end of your listing. Full Story: Inc.com
Coding for SEO 101: Understanding source code, compressed code and compiled code
Why can’t computers read human language? Why do some source files look like crazy character noise? Are computer programmers magicians? Full Story: Search Engine Land
How You Should or Shouldn’t Use Synonyms for SEO
If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Full Story: Search Engine Journal
SEO: Using Canonical Tags to Reduce Duplicate Content
Canonical tags are an essential tool to prevent duplicate content in organic search results. Full Story: Practical Ecommerce
MOBILE MARKETING
Using TikTok To Build Your Business
What started as a platform to showcase short, often silly, videos has caught on as one of the newest social media platforms. Full Story: Forbes
Coronavirus and Mobile Advertising: CPMs, Sensitivity, Geographic Comparisons
The Covid-19 crisis is a challenging time for all industries, but for mobile marketers it poses a paradoxical challenge. Full Story: Street Fight
Apps should be ‘top priority’ in mobile marketing
“Branded apps led to higher advertisement recognition and a greater willingness to buy new products than did mobile websites,” the authors explained. Full Story: Warc
How to Improve Your Mobile Marketing Strategy for Explosive Growth
Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. since that time, growth in the mobile space has far outpaced expectations. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
When do you retire an older display?
This is part one of a series looking at how to handle older displays and replace them. Full Story: Digital Signage Today
2 reasons why your digital signage message isn’t getting through
No one enjoys being misunderstood or ignored, especially when you spend a lot of time trying to get your point across. Full Story: Digital Signage Today
EMAIL MARKETING
How To Grow Your Email Subscriber List
Email marketing provides a direct conduit for communicating tailored messages and important information to clients and prospects — something that’s become even more critical during the disruption from COVID-19. Full Story: IT Pro Portal
Top 10 Email Marketing Platforms for Marketers and Small Businesses
Email marketing is a part of marketing every business or marketer should take seriously. Full Story: Dignited
E-COMMERCE
How livestreaming will transform global ecommerce in 2020
Livestreaming by e-retailers began in China and is going global In the US, Amazon and Wayfair use livestreaming to draw in customers. Full Story: DigitalCommerce360
Ecommerce in the time of coronavirus
What a start to 2020. I remember reading articles and blog posts at the end of 2019 that the best was yet to come in 2020, and the stock market seemed to agree. Full Story: Marketing Interactive
PUBLIC RELATIONS
A PR Agency’s Guide For Addressing A Crisis
News stories can provide us with information that’s timely, interesting and important. Full Story: Forbes
What PR pros are sharing with stakeholders during COVID-19
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful. Full Story: PR Daily
MARKET RESEARCH
The right way to do your market research for maximum profitability
In this post, we are going to tell you everything you’d probably want to know about marketing research. Full Story: BestTechie
Your competitive edge: How AI/human cooperation empowers market research
In 2019, global private investment in AI technology reached $70 Billion, representing a massive buy-in from start-ups and big corporations alike. Full Story: BetaNews
WEB DEVELOPMENT
Web Design: 5 Signs That Say You Need A Website Redesign
Most business owners are meticulous about the quality of their products and services. Full Story: Scoop.co.nz
Why Outsourcing Web Development Is Better Than In-House?
Are you stuck between getting everyone in the same office space to work relentlessly on the shared objective? Or planning to save massively on offshore outsourcing with a leading web development company? Full Story: HostReview.com
MARKETING AUTOMATION
The Team Management Software That Will Help Your Company Perform Remotely
Every single day, a new organization decides to try out an app or program to boost their team’s performance. Full Story: Forbes
Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Full Story: MarTech Today
ANALYTICS & BUSINESS INTELLIGENCE
5 simple and affordable AI tools for business
Simpler, more affordable artificial intelligence tools are becoming more prevalent. Here are 5 tools to get you started. Full Story: INTHEBLACK
Creating a step change in Business Intelligence
For some organisations gaining visibility and control over the key accounting metrics outlined above is a step change in itself. Full Story: Accountancy Today
BRANDING AND DESIGN
5 Startup Branding Trends to Look Out for
Modern customers are looking towards intangible values and abstract branding. Full Story: Business 2 Community
The Relevance of Brand Relevance
iPhone, iPad, iEverything – the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; Full Story: Hospitality Net
VOICE STRATEGIES
Roku OS 9.3 enhances voice & customisation options
Roku has announced Roku OS 9.3 will start rolling out to Roku devices in the coming weeks. Full Story: Advanced Television
Voice Assistants Play Key Role In Triaging COVID-19
While negative and at times frightening headlines abound these days and there is certainly much to be worried about, it is at least heartening to see how many firms of all shapes and sizes have refocused their energy around helping others, even as their top and bottom lines are taking a hit. Full Story: pymnts.com