By Integrated Marketing Platform | April 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
14 Visual Content Stats to Guide Your Marketing Strategy in 2020
Are you looking for ways to refine and improve your marketing strategy in order to reach people online? Full Story: Social Media Today
B2B marketing: 4 tips for an omnichannel marketing strategy
In the end, all the aspects that we have reflected on fall here, on this question: How do we capture the attention of business customers? Full Story: Doxee
Almost nine in 10 marketers now delaying campaigns in response to Covid-19
Marketers are putting spending on ice as 69% see demand for their brands’ products and services plummet amid the worsening coronavirus pandemic. Full Story: Marketing Week
How B2B publishers can build trust during a crisis (including IRL examples)
The uncertainty of the COVID-19 pandemic has left businesses searching for answers and being cautious with their spend. Full Story: Niche Publishing Network
How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)?
Coronavirus is, by far, one of the biggest challenges this generation has faced, and its impacts will last in the years to come. Full Story: MarTech Advisor
3 Ways Marketing Strategies Will Need to Shift to Deal With Coronavirus Complications
Traditionally, industry events and conferences are considered an important opportunity for b-to-b marketers to network with potential prospects and help fill their pipelines. Full Story: Adweek
8 Actionable Inbound Marketing Strategies for Small Businesses
Do you have a limited digital marketing budget and you want to promote your business online on a long-term basis? Full Story: Business 2 Community
Adapting your marketing strategy for the aftermath of COVID-19
As we live through the COVID-19 pandemic day-by-day, it can be hard to see the forest for the trees — but this crisis will end, and that is a powerfully positive fact. Full Story: MultiBriefs Exclusive
SOCIAL MEDIA
How and Why to Use Social Media for Marketing During the COVID-19 Pandemic
The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. Full Story: Small Business Trends
7 of the Best Hashtag Tracking Tools to Try
Every time we’re tempted to think of hashtags as the newest thing of the past, we’re proven wrong. Full Story: Business 2 Community
Social Media Image Sizes 2020 Guide
Social media. It’s entertaining, controversial, and widespread. Full Story: Search Engine Journal
Social Media Is Dominating During The COVID-19 But Not The Way You Think So
With every passing day, coronavirus is forcing more and more countries to opt for a complete lockdown. Full Story: Digital Information World
SEARCH ENGINE
Google May Be Forced to Reveal its Search Algorithm to an SEO
Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets. Full Story: Search Engine Journal
4 Tips to Build a Strong SEO Program During COVID-19
Search is a proxy for consumer intent and behavior, and the COVID-19 crisis is having a dramatic impact on search behavior, consumer mobility, media consumption habits, supply chains, and budgets. Full Story: Search Engine Journal
10 Ways SEO Could be Helpful During the Pandemic COVID-19
When pandemics hit, life takes priority over everything else. Full Story: Business 2 Community
Google SEO 101: Image Search Best Practices & Changes Over the Years
Changes to Google’s image search results over the years, and current best practices, are discussed in a newly uploaded presentation. Full Story: Search Engine Journal
MOBILE MARKETING
Why mobile in-app advertising is the future
If you’re a media buyer, the first thing you should know is your audience is already here. Full Story: The Drum
How Mobile Technology And Deep Learning Brings The IKEA Showroom To Your Home
The humble roots of the world’s largest furniture retailer are the stuff of business legend. Full Story: Forbes
Quibi launches its mobile streaming service in the middle of the quarantine era
Quibi, the much-hyped mobile app promising to deliver “quick bites” of video entertainment, is finally here. Full Story: TechCrunch
The Continuing Growth Story of GSM Mobile Phone Market?
At present, the market has established its presence. Full Story: Science In Me
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Billboard Brand Marketing Budget & Strategy
Starting first with the budget: What do you want to invest on a daily basis in your brand? Full Story: VENTS Magazine
16 reasons to adopt digital signage
If we told you there was a single product your business could buy that would save money, improve efficiencies, increase employee engagement, raise customer satisfaction and boost the bottom line, you’d buy it, wouldn’t you? Full Story: Digital Signage Today
EMAIL MARKETING
8-Step Guide to Email Marketing During a Crisis
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. Full Story: Business 2 Community
Four Reasons To Combine Email And SMS Marketing
Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Full Story: Forbes
E-COMMERCE
The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce
With the impact of the coronavirus pandemic still ricocheting throughout the US economy, it can be difficult to envision retail returning to normal one day. Full Story: eMarketer
What COVID-19 Means for Ecommerce Startups
A firsthand account of how supply chain disruptions are just the beginning. Full Story: Entrepreneur
PUBLIC RELATIONS
PR pros set the stage of the next phase of crisis response
Engaging employees is crucial for long-term success, according to these communications leaders. Full Story: PR Daily
Thrive PR + Communications launches content division Thrive Media
Public relations agency, Thrive PR + Communications, has launched a content creation unit, Thrive Media. Full Story: MuMbrella
MARKET RESEARCH
Online market research: Transitioning ‘proactively’ not reactively
In times of crisis, there are two paths to take: Reactive or Proactive. It is entirely understandable (and much more common) for businesses and individuals to take the reactive path. Full Story: Bizcommunity.com
Adhesion Barrier Market Research Report Analysis And Forecasts To 2025
The Global Adhesion Barrier Market analysis report published on Upmarketresearch.com is a detailed study of market size, share and dynamics covered in XX p
WEB DEVELOPMENT
6 Fresh off the boat website design trends for 2020 we can’t wait to try
Web design trends are fickle and they keep changing every year, therefore in this blog; Full Story: TechGenyz
Designing for cognitive accessibility: Where to begin
Digital accessibility enables people with disabilities to independently use websites and technology. Full Story: TNW
MARKETING AUTOMATION
How partnership automation differs from partner marketing
As traditional affiliates became more transactional, newer, “nontraditional” partnerships began delivering additional value, leading to deep, robust relationships between originating brand and partner. Full Story: ClickZ
Agile with marketing automation: Transforming for the next decade
Today CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Full Story: ClickZ
ANALYTICS & BUSINESS INTELLIGENCE
The Key to Effective Business Intelligence
Consumers have grown more and more immune to ads that don’t target them. Full Story: Analytics Insight
Do Business Intelligence Providers Trust Domain Experts? It Certainly Doesn’t Seem Like It
Data is the foundation of modern business. Whether you’re part of the sales team, analyzing why one region outperformed the others; in marketing, asking why the asset conversion rate is so high; Full Story: insideBIGDATA
BRANDING AND DESIGN
Nike’s Apps Will Lead the Brand Back to Growth
As expected, COVID-19 had a severe impact on Nike’s (NYSE:NKE) earnings results for the fiscal third quarter (ended Feb. 29). Full Story: Motley Fool
If You Love A Fashion Brand, Buy Something Right Now
I cover retail. In the grand scheme of things, some retail is “essential” and some is not – or certainly, when looking at timeframes of even 1-2 years, there is much of retail that is not essential. Full Story: Forbes
VOICE STRATEGIES
How to Use Voice Assistants For Your Business
With the advent of technology, more business processes are getting automated, easily streamlined and getting efficient. Full Story: Small Business Trends
Apple Buys AI Voice Assistant Startup To Make Siri Smarter
Siri is getting an assistant by way of the artificial intelligence startup Voysis, which Apple acquired to improve natural language technology, according to a Bloomberg report on Friday (April 3). Full Story: pymnts.com