By Integrated Marketing Platform | August 26, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Four Best Practices For A Killer B2B Content Marketing Strategy
What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements of defining goals and establishing key performance indicators (KPIs), but a B2B strategy comes with its own unique set of challenges. Full Story: Forbes
What Does ‘Marketing Strategy’ Really Mean?
John Wanamaker, marketing pioneer of the 19th century, is famously quoted to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Though this statement was made more than 100 years ago, I believe it still rings true for many business-to-business technology companies. Full Story: Forbes
‘Data-driven marketing strategy with technology is the way ahead’
The panelists spoke on how data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before. The challenge is making sense of that data. The agenda of the panel was – ‘How can we use data to tailor our marketing strategies? Full Story: Exchange4Media
3 Powerful Uses of Machine Learning in Marketing
We’ve entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the more data added to a marketer’s workflow, the more time required to make sense of the information and take action. Full Story: Entrepreneur
What is Minimalist Content Marketing?
Minimalist content marketing is about creating as little as possible to meet those marketing goals. This is in stark contrast to the more cowbell approach, which wastes your time and energy and pulls you away from your big picture goals. You’re too focused on keeping up with that content treadmill. Full Story: Business 2 Community
How effective marketing can increase the value of your practice
Do you intend to sell your practice? If you are just starting out or in the height of your career, the answer is probably, “well, maybe, someday…” No matter how far in the future that day is, the time to start planning is now. Full Story: MD Magazine
5 big business marketing tactics you can steal
You might only have the fraction of a larger business’s marketing budget, but that doesn’t mean you can’t use the same marketing tactics they do. Automation tools and software can level the playing field and give you access to the most effective marketing techniques big businesses use to generate leads and increase sales. Full Story: BestTechie
10 Expert Tips To Grow Your Startup
The startup growth journey can be one of the most fulfilling and challenging times for founders. This is the stage where product-market fit is found, testing is rampant, and client bases grow to start producing important revenue streams. Full Story: Forbes
SOCIAL MEDIA
6 Digital Marketing Tips for Startups
The internet now occupies a major part of the consumer’s lives, and so it has become important for businesses to use digital marketing for promotion. Besides, digital marketing is cheaper to carry out, which makes it ideal for small businesses with little capital. However, you must know how to implement the right steps in your digital marketing campaign to get it to work for your business. The following are 6 digital marketing tips for startups. Full Story: Promotion World
More than half of all login attempts on social media are scammers
“Bot” has become a household word, thanks to the many fraud and disinformation campaigns using fake, automated social media accounts to post or “like” bogus information. But with social media companies like Facebook and Twitter trying to crack down on fake accounts, scammers are turning to real people—or rather, hijacked accounts of real people—to get the message out. Full Story: Fast Company
Social Media Posting: Tips and Best Practices to Help Increase Engagement
Today, many companies and brands have a presence on social media. However, not all have cracked the code of seeing large amounts of engagement from potential consumers. This can be frustrating for the business, but luckily here are six simple social media posting tips and practices that can help a business boost their current engagement. Full Story: Yahoo Finance
Too much noise on social media? 5 simple steps for cleaning it up
Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services shows up. Full Story: Inman
SEARCH ENGINE
6 Link Building Opportunities That Big Brands Often Miss
Large brands fail to leverage all the channels and connections from their own campaigns and networks. It’s a link building opportunity that often goes to waste. Effective and strategic link building shouldn’t be done in a vacuum. It should be an extension of everything you do as part of your marketing execution and not an afterthought. Full Story: Search Engine Journal
6-step SEO Indexation Audit for Ecommerce
Search engines need to index your site before it can rank. But it’s not always obvious if a search index contains the correct pages. Content that should be indexed may not be. And content that should not be indexed often is. Full Story: Practical Ecommerce
SEO & Clickless Google SERPs: How to Deal with Them
We hear a lot in the SEO community about zero-click searches and the clickless (sic) SERP and much rhetoric (laced with a little conspiracy theory) about Google “not sending users to websites”, just to their own properties. This is causing people to think Google is the enemy and is destroying their business because they are getting less traffic. Full Story: Search Engine Journal
6-step SEO Indexation Audit for Ecommerce
Search engines need to index your site before it can rank. But it’s not always obvious if a search index contains the correct pages. Content that should be indexed may not be. And content that should not be indexed often is. Full Story: Practical Ecommerce
MOBILE MARKETING
Hulu and Amazon are chipping away at Netflix’s dominance
According to research from eMarketer, Netflix has 158.8m viewers in the US and is expected to grow 7.6 per cent this year over 2018, despite missing subscriber growth expectations in Q2. The streaming service’s market share will sit at 87 per cent this, down three per cent from the 90 per cent share it had in 2014. By 2023, its share is expected to be 86.3 per cent. Full Story: Mobile Marketing Magazine
Mobile Marketing is Said to Be the Future of E-Commerce
Thousands of fans have begun to prepare for Oscars parties to find out which actors, actresses, and movies of the 88th Academy Awards will win a gold statue. As part of the celebration, Shutterstock’s company designers have worked again this year to create fascinating pop art-inspired posters for popular films nominated by the Academy. Full Story: Caboodle.hu
Mobile app makers, listen up: More lessons from retail
The quick rise in popularity of mobile apps has provided an enormous influx of new players willing to spend time and money in mobile gaming. In addition, getting your game to a mobile app storefront is much easier compared to previous platforms. Generating revenue out of that huge opportunity, though, is still hard for individual developers. Full Story: Mobile Marketing Magazine
Shopify study highlights the power of abandoned cart recovery texts
eCommerce firm Shopify has released the results of a study carried out in June and July 2019 into the effectiveness of abandoned cart text messages. The company gathered internal data from its clients who use the feature. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
2 reasons to wait to deploy digital signage
I know what you’re thinking. But isn’t this website called “Digital Signage Today?” Shouldn’t you be telling me why I need to deploy more digital signage? While it’s true that we certainly believe in the power of digital signage to improve your branding and messaging, there are times when deploying more digital signage might actually hurt your store rather than improve it. Full Story: Digital Signage Today
Digital signage drives retail sales
Digital signage is quickly becoming more common in retails ranging in size from one location mom and pop stores to massive chains. However, many potential users express doubts on how they can justify the upfront cost of digital signage. How can they measure an ROI with a display? Full Story: Digital Signage Today
EMAIL MARKETING
4 Email Marketing Mistakes You Need to Avoid
Whether you run a business or blog, you know how important email marketing is to your conversion strategy. It’s a means of directly communicating with your audience to give them content they want, get to know subscribers better, and boost your sales. Full Story: Business 2 Community
Email Marketing Best Practices to Improve Your Performance
No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices to help you focus your efforts to where it counts. Full Story: Business 2 Community
E-COMMERCE
17 Ideas to Reinvent Your Ecommerce Business
When was the last time you did something innovative with your online store? Innovation involves taking a risk. It is more than changing a button color or adding a hero image or promotion. Done right, innovation can result in a big reward. If not, you’ve invested poorly, but haven’t ruined your business. In this post, I’ll offer ideas that have the potential to reinvent your business. Most involve investing in design, development, tools, or support services — therein lies the risks. Full Story: Practical Ecommerce
Where to start when it comes to modernising your ecommerce offering?
Agility is vital in today’s ecommerce environment. Companies want to develop and deliver new capabilities as quickly as possible, focusing their time and money on the problem at hand. This requires a responsive and flexible approach to technology that allows for targeted development. Full Story: ITProPortal
PUBLIC RELATIONS
PR and marketing: Worlds that merge to unite
Today, the world of PR, marketing and advertising are connected in more than one way – all of which are complex and granular. Amidst the grand celebration of talent and creativity the three industries offer, we witness how the emergence of distinct worlds increasingly collaborate to create the ultimate success for a business. Full Story: Bizcommunity.com
In Defense Of The Paywall: Why Premium Content Is The Future Of PR
As PR professionals, we work tirelessly to secure placements for clients in top-tier business publications. The “holy grail” is still that one article that you’ve spent months managing and that delivers concrete value. This is the “big hit” that elevates your client’s credibility and helps convert sales. Full Story: Forbes
MARKET RESEARCH
Why voice is a game changer for market research
Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue. Full Story: Warc
Making market research reliable
Traditional market research methods often rely on explicit feedback from respondents. These questionnaires ask direct questions and tap into System 2 thinking[1], which is relatively slow, logical and deliberate. Product developers have found, however, that despite products performing well in explicit market research, they often do not succeed in the market and this brings into question the validity of explicit methods in predicting consumer behaviour. Full Story: Food Science & Technology
WEB DEVELOPMENT
Things that can haunt front end developers
The line between front end and back end development has begun to blur. But, though the advent of full-stack developers hasn’t wiped out the need for either of these roles, there is no doubt that the landscape is changing. Full Story: JAXenter
5 Best Online Platforms to Create a Website for your Hobby
Nowadays, you don’t need to have coding experience to establish your online presence. There are numerous tools you can use to build one. The market of website builders has boomed for the last couple of years. So, if you are a freelance artist or just an individual aspiring to share your passions with others, these easy-to-use tools can help you establish your blog or website in a matter of hours. Full Story: ChartAttack
MARKETING AUTOMATION
Marketing Automation for Small Business Without Sacrificing Customer Data Privacy
Even for newbies, building a website can be easy with today’s tools. Turning it into a successful online business is a whole different challenge. You can have the most visually appealing site with great functionality, but still struggle to attract users and customers. That’s why marketing is such an important skill and practice in every modern industry. Full Story: Business.com
How to Leverage Marketing Automation to Increase Sales and Conversions
But every personalized experience you give your customers can be automated. Automation allows doing every marketing effort on a bigger scale and brings more conversions and sales. This might lead you to wonder what the value or purpose of marketing automation is, so we’ve got you covered. Full Story: G2 (blog)
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence Market Consolidation
There are some times in the usually predictable and stable life of the Business Intelligence (BI) world where you need to stop, catch your breath, and marvel at what just transpired in the industry. This is one such time, as we are in the aftermath of a 10-week period of mergers and acquisitions that has transformed the BI vendor landscape. We now need to take stock of, and analyze, what transpired, tease out historical parallels, and attempt to elucidate what this all means for the market going forward. Full Story: Gigaom
Marketers want more data, analytics, tech for improved personalization
Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers. And with a plethora of channels to choose from, it can be difficult to determine where to allocate budget and resources to ensure the best customer experiences — and drive the best outcomes. Full Story: Marketing Land
BRANDING AND DESIGN
50+ Eye-Opening Branding Statistics
In the consumer society we live in, people are constantly bombarded with different products and services – from the moment they get up until they go to sleep, across different devices, and in real life. A young company emerging in such a tough market can find it difficult to establish itself. Full Story: SmallBizGenius
Starbucks just publicly deconstructed its brand—here’s why
Whether you love or hate its coffee, there is no denying that the Starbucks brand is a juggernaut. The green siren logo—with her ingeniously asymmetrical face—is a universal beacon for a caffeine fix. And there is no mistaking one of the company’s hyperbolic beverages like the Tie-Dye Frappucino, which you can spot on the street from a block away, for a drink made by any other chain. Full Story: Fast Company
VOICE STRATEGIES
Time To Look Up: How Voice Is Reconnecting Us To The World And Each Other
Millennia before the written word, storytelling was a purely oral tradition, with knowledge, customs and beliefs all passed down through the generations by word-of-mouth. All communication was direct and conducted through the medium of human speech. Fast-forward several ages, and we find ourselves in a new world of not just printed, but digital and virtual communication where the cell phone is so ubiquitous it’s practically the new human limb. Full Story: Forbes
Facebook Gets German Data Probe Into Voice Transcriptions
Facebook “is currently the subject of a separate investigation” into transcription of human-to-machine and human-to-human communications, the Hamburg Commissioner for Data Protection said in a press release on Monday. “Manual evaluation was used in Facebook Messenger to optimize the transcription function.” Full Story: BloombergQuint