By Integrated Marketing Platform | August 09, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Develop A Successful Content Marketing Strategy
A content marketing strategy is an essential component to having a successful site. Not having a plan in place prevents many companies from achieving their desired marketing results. More importantly, creating a haphazard plan can be a complete waste of time, where you target the wrong audience and write the wrong content. Full Story: Forbes
Formulate a Digital Marketing Strategy Using AI
It has been quite a while since AI was introduced to the world. At first, there was an outburst of conspiracies about robots being able to talk, and thus we (as humans) were going to control of the world. The news was all about those Facebook tests and their AI chatbots’ particular language. The internet was starting to seem like a place of discomfort for many — despite all the benefits. But today, using artificial intelligence to formulate a digital marketing strategy is smart business. Full Story: ReadWrite
Content Marketing Ideas for a Startup Budget
Digital marketing is an essential element for any marketing strategy, whether you’re an independent entrepreneur or a full-blown company. It’s the key to differentiate you from your competitions and prove to your potential customers that you’re worth their financial and time investment. Full Story: G2 (blog)
Marketing Strategies to Keep in Mind While Launching in a New Market Location
Launching in a new market place can be challenging, it is the most crucial time for any brand. Expanding your business effectively involves its own fair share of risks, so there has to be a disciplined process, of properly evaluating all the scenarios and growth opportunity. Most entrepreneurs while expanding to a new location face certain challenges such as; insufficient market research, lack of planning & strategy, building the right team, overlooking the need for market strategies, reluctant in taking risks and much more. Full Story: Entrepreneur
The top retailer marketing strategies to compete with Amazon Prime Day
Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. Full Story: Marketing Land
Marketers Know Good Deal When They See One — Or Do They?
So it’s kind of surprising that when it comes to choosing their mix of touchpoints to deliver purposeful messages through an in-house-managed consumer funnel dotted with attribution triggers, they seem to be losing sight somewhat of the effective and efficient mantra. Full Story: MediaPost Communications
What Every Entrepreneur And Marketer Needs To Understand About Experiential Marketing and Gen Z.
Experiential marketing entails creating immersive experiences that allow brands and their consumers to connect on a more authentic and emotional level. It’s one of the most effective forms of marketing today because it engages consumers, provides memorable experiences, builds brand loyalty and extends a brand’s presence far beyond traditional advertising. Full Story: Forbes
To Win Support for Your Idea, Think Like a Marketer
If you want to get the green light for a project, you can’t just put together a presentation and rely on your ability to make a rational argument. You need to think like a marketer. And that means appealing to the subconscious of the decision maker. Full Story: Harvard Business Review
SOCIAL MEDIA
6 Steps in Developing an Optimal Social Media Marketing Strategy
In the early days of social, it was easier to start up a profile on a new platform and quickly build a following, but with algorithm changes, habitual shifts, and an increasingly digital native audience, who know what they like (and what they don’t), that’s no longer the case. Full Story: Social Media Today
13 Top Tips For Choosing The Right Social Media Platform For Your Business
Social media is among the most effective marketing methods that a small business has at its disposal. However, not all social media channels are created the same. Each platform has its particular set of users with their own quirks as to how they interact with content. Businesses need to be aware of these nuances when deciding to invest in social media marketing on a platform since it could impact how well their marketing efforts do. Full Story: Forbes
How Social Media Can Make Or Break Your Business’s Reputation
The dream, of course, is that social media connects us all in a community of understanding and shared experiences. We hope that others will share their experiences and connection to our brand and that their followers will do the same. It does happen sometimes. But there’s also a darker side to all that sharing — one that businesses must be aware of. Full Story: Forbes
The Top 10 Things Every Executive Should Do on Social Media
When it comes to social media, the suite of options and risk of blunders can be daunting for anyone, especially top tier executives where recent history (a la Elon Musk) shows the stakes are high. So, in the age of profiles, posts, DMs and stories, here are the top ten things every executive should do on social media: Full Story: Forbes
SEARCH ENGINE
3 SEO Tips to Skyrocket Old Article Traffic in Under 30 Minutes
We all have been there where we saw a content piece, looked at rankings and felt something was odd about it. And it isn’t difficult to see what was wrong. While we could all do hundreds of things to improve our on-page SEO and increase organic rankings. But there are some SEO tactics that take minutes to implement, and then there are some that take hours or even days. Full Story: Business 2 Community
STRATEGIC SEO FOR SMALL BUSINESSES
Strategic SEO is highly dynamic. You have to constantly evolve and innovate to stay ahead of the growth curve. If you think you know SEO and have extensively read about search engine optimization techniques, then the next line may not make you happy. SEO techniques may change more quickly than calendar dates or may stay on a little longer, but they definitely do not stretch over months. SEO is here to stay but not the techniques. In other words, it means you need to be constantly on your toes to keep abreast with the latest updates by Google. Full Story: BBN Times
Magento SEO Checklist: 6 Essentials When Setting Up Your Store
Magento is a wildly popular open-source ecommerce platform that’s ranked the second most utilized ecommerce solution globally. As with many website platforms, Magento comes with a large amount of customized features allowing their customers to create their online store the exact way they need it. Full Story: Search Engine Journal
Google Publishes a New Guide to JavaScript SEO Basics
Google has published a new developer document that goes over the basics of JavaScript SEO. The guide was written by Google’s Martin Splitt and Lizzi Harvey. Splitt has become an authority on JavaScript SEO, having recently produced a video series on the subject. Full Story: Search Engine Journal
Is SEO Friendly Content Critical For Local Business Website?
On a business website, content is the most important factor, and SEO friendly content is even more important for the various local business owner. If the business has rich articles, it can rank itself among the top in the search engines. Full Story: Middle East Headlines
MOBILE MARKETING
3 Mobile Marketing Strategies to Improve Customer Experience in Financial Services & More
Did you know that 37% of modern customers want their banks to be like Amazon? This isn’t a surprise given that digital giants such as Netflix and Amazon are changing the game for customer experiences (CX), in every industry. Today, we discuss: Full Story: MarTech Advisor
Five proven methods to fight mobile app fraud
Mobile fraud is a growing global phenomenon. Emboldened fraudsters are continually evolving and developing increasingly sophisticated ways to exploit cracks in digital advertising. Only this week, Facebook sued two developers who had installed malware on users’ phone in order to create fake clicks on mobile ads. Full Story: Mobile Marketing Magazine
Why to Opt for Android App for Your Business
Well-developed enterprise apps catapult businesses to unprecedented heights with the almost unrivaled way that they can boost all aspects involved in managing them. Of course, the keyword here is “well-developed”. And, more often than not, the platform you choose for enterprise app development immediately influences how good your app will turn out. Full Story: Business 2 Community
Is Predictive App Marketing the Next Phase of Mobile Marketing Technology?
Mobile marketing continues to be a key part of the revenue and outreach strategies of many businesses. Customers engage with their mobile devices all day and creating an experience and marketing strategy that works for them in the spaces they consume media is important. Full Story: TechFunnel
DIGITAL SIGNAGE/ SCREEN MEDIA
LG delves into digital signage business, B2B
LG presented its bet on Digital Signage, based on bright, thin and transparent screens. Thanks to OLED technology, the multinational seeks to revolutionize the Business-to-Business (B2B) segment with its integral solutions for effective visual communication of the business. Full Story: BNamericas English
Digital Signage on the Verge of Visual Marketing and Art
“Art is everywhere, art is everything”, it is constantly evolving, changing, growing and once in a blue moon takes on a form that explodes into something unimaginably iconic. We can really see art in everything. Our God of pop art, the legendary Andy Warhol had even gone so far as to say that for him “being good in business is the most fascinating kind of art.” As for marketing – we have long arrived at understanding that we are walking a very thin line here always balancing somewhere in-between science and art and with the expansion of digital signage that line became even thinner. Full Story: MakTechBlog
EMAIL MARKETING
Personalization Tips to Increase Email Marketing Success
The dreaded digital trash bin is the likely destination of even the most carefully crafted email campaigns if they fail to include one essential component – personalization. Today’s consumer expects personalized experiences, and the inbox is no exception. In an Adobe study, marketers responded that personalization would be the single most important capacity for marketing in the future. Full Story: Business 2 Community
Email etiquette tips professionals should know
Writing an email seems simple enough, but it’s easy to make a mistake, especially when trying to respond to many messages in a timely manner. Depending on your job, email may be one of the main ways you communicate with co-workers or other professionals. In fact, 86 percent of professionals prefer to use email when communicating for business purposes, according to a 2017 statistic from HubSpot. Full Story: Richland Source
E-COMMERCE
5 Tips for Launching an Ecommerce Platform for your Brand
These days, it’s easier than ever to enter the ecommerce market. DIY platforms and services that help brands sell online abound. The range of digital marketplaces keeps expanding; the barrier to entry keeps shrinking. Whether your brand is B2B or D2C, established or emerging, it’s an exciting time for businesses looking to expand their online sales. But this opportunity can be a double-edged sword. Bombarded with options and surrounded by competitors building up their online infrastructure, even enterprise-level companies risk scaling up their ecommerce operations before they’re truly ready. Full Story: Multichannel Merchant
How to optimise your ecommerce website for mobile
The number of mobile users is at an all-time high, with that number projected to keep growing each year. The average person aged 16-24 spends roughly 34.3 hours a week on the internet, where they’re not only shopping online, but researching what to buy and which brands to trust. Full Story: Telemedia Online
PUBLIC RELATIONS
Public Relations Marketing: Why It Still Counts
Every business owner wants to see his or her business grow from start-up to maturity. There are also other businesses that have already established footprints in the market: they often have a problem with maintaining that status. The problem usually occurs when the businesses have no clue about the strategies that they need to employ to meet such objectives. Full Story: CEOWORLD magazine
PUBLIC RELATIONS – A NICE TO HAVE OR A NECESSITY?
One of the great challenges for PR professionals is that, after decades of maturity and proven worth, public relations remains a nonessential part of an organisation’s budget. For many organisations it is treated as a nice to have rather than as a necessity in today’s reputation driven world. Full Story: Namibia Economist
MARKET RESEARCH
The potential for AI in market research
The main metrics for success are a reduction in insight time, followed by decreases in labour demands and overall expense. Mr Sutton adds: “McKinsey recently produced a report which states that over the next decade, early adopters of AI will dramatically outperform followers and laggards.” Full Story: Raconteur
WEB DEVELOPMENT
What You Need To Know As A Web Developer
With the way the world is going at the moment, it’s no wonder more and more people are exploring web development as an option. It’s no longer just school leavers who are getting involved, with several people making bold career moves into the digital world. It’s certainly not surprising considering the number of people that use the web every day, surely being online and helping to create its contents is the best place to be in order to help shape the future as well as earning a good wage? Full Story: OxGadgets
Web Design Trends in 2019 predictions
As 2019 takes us towards the end of the second decade of the century, it’s plain to see that the Internet has changed and evolved exponentially since 2010. Mobile devices have started to reign supreme and many acronyms like AR, VR, AI and AMP have found their way into our technical vocabulary. Amidst all the excitement of the new technology wave, the most striking changes have been seen in web design trends. Full Story: Times Connection
MARKETING AUTOMATION
How Successful Startups Use Marketing Automation
Startups tend to have two many areas of concern that they prioritize their attention around: growth and budget. Most business owners and startup leaders are focused around how to grow their brand awareness quickly in order to grow sales and revenue that will allow them to continue to invest in their business and have a successful future. One of the main concerns of startups is that they may not have the budget to acquire and implement tech solutions, like marketing automation, that can help grow business. Full Story: TechFunnel
Marketing Automation: An Overview
Marketing automation matters. It’s more than just marketing jargon – it’s a meaningful way to enable your marketing team to do more and your campaigns to reach more customers in a relevant way. Marketing statistics show that marketers are looking for modern solutions that help amplify their efforts. CMO reports: Full Story: TechFunnel
ANALYTICS & BUSINESS INTELLIGENCE
Marketing analytics and customer loyalty
One doesn’t need much business experience to realize that retaining existing customers is a more sustainable strategy than continually acquiring new ones. Not having to find and appeal to new customers saves considerable resources. But how much, exactly? Various studies have shown that it costs five to 25 times more to acquire a new customer than it does to keep an existing one. Full Story: London Loves Business
20 BUSINESS INTELLIGENCE COMPANIES THAT TRANSFORM DATA INTO INSIGHTS
When companies misstep — by rolling out Cheeto-flavored chapstick, say, or lighter-shaped Bic perfume — they’ve usually strayed from their greatest strengths. (Hint: No one’s greatest strength is cheesy chapstick.) Full Story: Built In
BRANDING AND DESIGN
The Best Books To Improve Your Online Branding And Social Media Game
Social media stands out as one of the biggest branding and marketing game-changers in recent history. Now businesses of all sizes can compete on a somewhat even level, increasing sales and building credibility thanks to these open-to-all platforms. Full Story: Forbes
7 Ways to Boost Your Social Branding
How do you increase your sales? It’s a well-known fact that the number of people knows your brand, the more products/services you will sell. And, the best and easiest way to create brand awareness is by creating a name on social media. Full Story: What Mobile
VOICE STRATEGIES
WHAT VOICE SEARCH MEANS TO THE FUTURE OF RETAIL
Did you know that there are more than 3.5 billion searches made online every day? Because of this, organizations have long placed a premium on search engine optimization (SEO). If you don’t show up for the terms your target audiences are searching for, you are missing out on a lot of potential business opportunities. As if SEO wasn’t difficult enough, voice has introduced a whole new set of challenges. Full Story: ARC
Voice assistance: The new niche for brands and marketers
Voice-based virtual assistants like Google Home and Alexa are surely the future of marketing and advertising. Instead of typing to search something on Google, users are more likely to speak to their voice assistants like Siri and Alexa. Marketers estimate that 50 per cent of all searches by 2020 will be by voice, and by 2022, it will play a major role in e-commerce as well. So, what is the takeaway for brands and marketers? Full Story: Exchange4Media