By Integrated Marketing Platform | December 01, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
9 B2B Marketing Trends to Watch in 2020
As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact. Full Story: Business 2 Community
This Marketing Agency Wants To Put The Pleasure Back Into The Sex Tech Business
It’s easy to get excited about the financial opportunities of the sex tech industry. But marketing agency Healthy Pleasure Collective wants to put the pleasure back into the sex tech business. By acknowledging individual sexuality and prioritising customers’ sexual fulfillment, the agency believes brands can not only advance faster, but have a positive social impact too. Full Story: Forbes
Avoid Distractions and Improve Your Marketing with These 10 Tips
You promote and market a business online in so many different ways. It’s easy to get distracted with tactics that aren’t completely in line with your business. You’re struggling with these distractions. Or you want to avoid this problem before it starts. Learn from these insights shared by members of the online small business community. Full Story: Small Business Trends
Sustainability in Marketing is the way ahead
In the context of business, sustainability can be seen as a desire to have a positive impact on the parameters of the ESG (Environmental, Societal and Governance). The concept of sustainability is essentially about clean business practices. Sustainability in marketing is becoming important. Full Story: ETBrandEquity.com
3 Qualities of Excellent Writers You Need in Your Business
Good writing is the difference between a campaign that drifts drearily by and a campaign that sings through the noise and makes your leads sit up and listen. It’s a commonly overlooked skill. When creating a lot of content, it can be easy to rely on familiar patterns. That’s why so many campaigns end up sounding alike. Full Story: Business 2 Community
When it comes to digital marketing, it’s important to be ahead of the game, but with ever-changing trends and new technologies, this can be easier said than done. To help you get a head start for the new year, we’ve compiled this list of digital trends to look out for in 2020 and ongoing trends that are here to stay. Full Story: Business 2 Community
How to Run a Successful Holiday Marketing Campaign: 3 Tips
The holidays are fast approaching, and as such, businesses are preparing for the craze that comes with excess spending. Total holiday retail sales in the U.S. are expected to reach $1.008 trillion in 2019. With a number so colossal, your business can’t afford to miss out on the opportunity to market to its audience and reach its revenue targets. Full Story: Business 2 Community
4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process
Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created. Full Story: MarTech Series
SOCIAL MEDIA
Valuable Marketing Metrics For Social Media Success
If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will explain why these measures are important, what some of the most valuable metrics are and how you can use these indicators to improve your content marketing campaign and increase your marketing ROI. Full Story: Business 2 Community
Digital Advertising and What’s Best For You?
Are there multiple types of digital advertising and marketing? Yes, there’s more ways for a company to go about advertising their product, service, or business to customers online. Displays, SEO and SEM, social media, and other forms of digital marketing and advertising, should be utilized by companies who want to reach their largest contingency of searchers online. Full Story: Droidmen
Social Media Apps Facebook and Instagram Gets Down For Many Users
On the off chance that you were attempting to share Thanksgiving photographs on Thursday, you may have seen that both Facebook and Instagram started enduring irregular blackouts before today. Much the same as you may feel after your third aiding of turkey and stuffing: they were down, however not exactly out. Full Story: The Digital Wise
A Better Social Media World Is Waiting for Us
Social media is broken. It has poisoned the way we communicate with each other and undermined the democratic process. Many of us just want to get away from it, but we can’t imagine a world without it. Though we talk about reforming and regulating it, “fixing” it, those of us who grew up on the internet know there’s no such thing as a social network that lasts forever. Full Story: The New York Times
SEARCH ENGINE
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. Full Story: Search Engine Journal
Four Steps To Auditing Your Business’s SEO
As CEO, I focus on many factors of my business, including shaping our marketing strategy. With the help of our marketing director, we embark on what we call a “marketing cleanse” every year. Part of the cleanse involves evaluating our SEO efforts and auditing our website for the year ahead. SEO is important due to the impact it has on both the research and decision phases of a customer journey. Full Story: Forbes
Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links
Google’s John Mueller recently stated that, for the most part, it doesn’t matter whether you use absolute or relative URLs when linking to pages internally. This topic was brought up in a recent Google Webmaster Central hangout where the following question was asked: Full Story: Search Engine Journal
MOBILE MARKETING
4 Hacks For The Best Mobile Marketing in 2020
The right ad delivered at the right time to the right person: it’s an advertising cliché that’s been around for nearly a decade, but the industry is still struggling to get right. With consumer demand for personalized content hitting an all-time high, we see new talent entering the campaign in the form of increased and highly intelligent marketing automation in 2020. Full Story: PhoneWorld Magazine
4 Mobile Marketing Predictions For 2020 And Beyond
The right ad delivered to the right person at the right time: it’s a marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. With consumer demand for personalized content reaching an all-time high, 2020 will be the year we see new talent join the effort in the form of increased and highly-intelligent marketing automation. Full Story: Entrepreneur
Mobile-only marketing: the millennial goldmine?
By now, every retailer should be aware of the importance of having a strong mobile experience. The same statement could apply as far back as 2015, when Google announced that smartphone traffic had overtaken desktop sources for the very first time. In 2019, mobile may seem old news but with tech-savvy millennials now the largest single consumer group out there, new conversations are starting. Mobile-first marketing (now ever-present in numerous sectors) won’t cut it, retailers need to be switching to mobile-only. Full Story: Netimperative
New Android Text Messaging Update ‘Exposes Most Users To Hacking’
Mobile messaging has been in and out of the headlines all year. Whether it’s the pressure applied on encrypted platforms to open up to law enforcement or targeted hacking attacks on users, messaging security has never been more front of mind. There is a connection between all of the various news stories: Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
AirDroid Launches Digital Signage Capabilities for SMBs
The solution enables budget-conscious SMBs to turn any Android device with a screen into a digital signage station, taking away the need for businesses to invest significant capital in dedicated signage infrastructure. Full Story: MarTech Advisor
Predictions 2020: Digital Out-of-Home (DOOH)
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is digital out-of-home, with experts debating how the sector can sustain growth; OOH technological integration; and ongoing challenges for the medium. Full Story: ExchangeWire
EMAIL MARKETING
Email marketing: It’s the audience, stupid
Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks. Full Story: MarTech Today
Staffing Right for Your Email Marketing Team
If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of resources often leads to vanilla email programs that might fail to get you the expected results. Full Story: Business 2 Community
E-COMMERCE
Ecommerce makes the world go round
Shopify, the $40bn Canadian eCommerce platform that counts Kylie Jenner’s cosmetics brand amongst its clients, released a great visual graphic on this holiest-of-holy days in modern capitalism, Black Friday. Full Story: FT Alphaville
3 Traps to Avoid When Launching Your eCommerce Business
Launching your own eCommerce store sounds appealing on many fronts. You get to work from the comfort of your computer, pick your own hours, and work on a project you can truly call your own. But without giving it enough thought and rushing into it without the proper mindset, you’re headed for trouble. After all, it is as they say… failing to plan is planning to fail. Full Story: Techzone360
PUBLIC RELATIONS
Online Reputation Monitoring Tools Overview
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that will shed light on to what degree your products or services perform in search results and commercially. To top it off, you’ll have a better chance to avoid a crisis or controversy by catching it in its early stages before it has a chance to get out of control. Full Story: Business 2 Community
How to Upgrade Your PR Strategy for 2020
Say you need surgery. Would you go to a doctor who hasn’t updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy. You want to be sure that you’re using the latest techniques and trends. Full Story: Business 2 Community
MARKET RESEARCH
Major Research Study Embraces One-Person Businesses As Part Of The Entrepreneurial Ecosystem
Contributors to one of the world’s most sweeping studies of entrepreneurship have put a stake in the ground by incorporating solo businesses into their research on entrepreneurial ecosystems. Full Story: Forbes
AI Bias a Real Concern in Business, Survey Says
The potential benefits of AI for businesses are huge. But those benefits could be eroded by hidden biases that damage brand reputation and customer trust, according to a survey of US and UK businesses commissioned by DataRobot. Full Story: Datanami
WEB DEVELOPMENT
Google Offers 2 Tips for Improving Web Content
Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that. The question was asked about poorly indexed Product Description Pages (PDP). The publisher asked if making the content more prominent would help. Full Story: Search Engine Journal
Microsoft has turned Outlook into a Progressive Web App
Microsoft is turning its Outlook.com and Outlook for the Web mail services into Progressive Web Apps (PWA). This allows any Outlook user to install the web app into Windows, macOS, Chrome OS, and other platforms that natively support PWAs. It’s a useful alternative to the cluttered Outlook Windows desktop app or the Windows Mail client that ships as part of Windows 10. Full Story: The Verge
MARKETING AUTOMATION
How this conventional marketing startup stayed relevant by pivoting to automation
In 2004, during a meeting at a coffee shop, she and Dakshen Ram, who had nearly 10 years of experience in leading creative direction and project management across several tech companies, decided to start Interakt, a full-service communications company that rebranded itself as Resulticks in the final quarter of 2014. Full Story: YourStory.com
Top 10 Sales Force Automation Tools for 2020
A sales force automation tool is defined as an intelligent system that automates the redundant sales process in order to make it more efficient, effective, and error-free. In this article, we discuss the ten best sales force automation tools to check out in 2020. Full Story: MarTech Advisor
ANALYTICS & BUSINESS INTELLIGENCE
DATA & ANALYTICS TRENDS THAT WILL RESHAPE BUSINESSES IN 2020 & BEYOND
In today’s digital world, businesses are flooded with data. Getting insights from the large pool of data helps businesses in making informed decisions that drive growth. New business intelligence, data and analytics technologies have surfaced that businesses need to adopt to gain competitive advantage. Full Story: Analytics Insight
8 Emerging Trends In Big Data Management And Analytics To Watch In 2020
The total amount of digital data created worldwide is expected to more than quadruple to 175 zettabytes by 2025 from 40 zettabytes this year, fueled in part by the exploding number of data-generating edge devices and sensors, according to market researcher IDC. In keeping with Gartner’s “three Vs” (volume, variety and velocity) definition of big data, the growing data deluge will increasingly include a broad range of data types—much of it live and in motion. Full Story: CRN
BRANDING AND DESIGN
Is branding more important than advertising?
Branding and advertising are two words that are often mixed up in the industry. Branding and advertising are not just two aspects with a tad-bit difference that can easily be neglected; they are rather two mutually exclusive events in business. Full Story: ETBrandEquity.com
How To Build A Brand To Attract Your Dream Clients
Your brand is how you distinguish your service from others who are also seeking to attract the same type of client. If you can’t communicate a brand, you are offering yourself as a generic commodity and that is no way to attract high-paying clients. Full Story: Forbes
VOICE STRATEGIES
Voice search ascending: Three areas that require your attention right now
By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via voice, and at that point, a lot about what we know about best practices in digital marketing will have shifted. Full Story: ClickZ
Voice technology is here. Now what?
One of the major draws of emerging and creative technology for brands is the ‘new factor’; the opportunity to be the first company to launch on a new platform – to boldly go where no brand has gone before. Full Story: The Drum