By Integrated Marketing Platform | December 04, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Story archetypes and their use in digital marketing strategies
Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for a powerful and cohesive digital marketing strategy to be rolled out. Nowhere is this more apparent than in the world of luxury marketing, where story archetypes help brands to define their image and tailor their marketing to a very specific group of individuals. Full Story: The Drum
Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning
While the holiday spirit is no doubt slowly starting to kick in, many of you are also probably beginning to map out your 2020 marketing approach, and planning your next campaigns in line with the big events that are on the horizon. Full Story: Social Media Today
The 30 Under 30 Reshaping Marketing And Advertising 2020
Big brands soon took note, viewing it as a unique way to engage with fans by delivering products to their doors nearly instantaneously, bridging the gap between digital and physical experiences. And that’s what it has become. “Reinvention is breaking something down and completely revisiting what it meant originally,” Zamudio said. Full Story: Forbes
Use These 4 Tools to Increase Your Marketing Knowledge
Today I have some great resources to help you gain more knowledge that will help you become more successful with your marketing strategy. Learning something new about a specific topic will help provide more opportunities for your brand online. You can gain new skills that can be used today for your marketing campaigns. Full Story: Business 2 Community
Where Influencer Marketing is Heading in 2020 and Three Ways to Update Your Instagram Strategy
2019 has proved to be another tumultuous year for influencer marketing. While fears over fake followers rages on, campaigns have continued to achieve great results. While many questioned whether Instagram’s hidden likes trial was the death knell for influencers, a massive 72% of brands revealed they are planning to increase their spend in the channel. Full Story: Talking Influence
The top 20 performance marketing strategies for 2020
The new year is a time to start fresh—it’s a time to reflect on the previous year and take note of things to improve upon and plan for over the next 12 months. As the year comes to a close, marketers are thinking about where they may have fallen short, and putting together new marketing strategies to help prepare for a successful new year. Full Story: The Drum
Why Every Sales and Marketing Team Needs a “Boundary Spanner”
Advances in data, technology, and analytics continue to bring new opportunities for improving sales and marketing effectiveness. Digital capabilities have evolved from descriptive (reporting what happened), to diagnostic (understanding why), to predictive (projecting what will happen if), to prescriptive (recommending what to do). But the road to realizing value continues to be bumpy. Full Story: Harvard Business Review
4 Reasons Why You Need Videos in Your Digital Marketing Approach
Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or beefing up their structures with virtual elements is quite surprising. Full Story: Business 2 Community
SOCIAL MEDIA
20 Predictions for Social Media Marketing in 2020
It’s that time of the year once again, when all of the kids are writing down their Christmas lists, and all of the adults are jotting down their new year’s resolutions. And when all of the social media experts and ‘thought leaders’ start churning out their predictions and prognostications for what’s coming from Facebook, Twitter and Co. in the twelve months ahead. Full Story: Social Media Today
Snapchat Publishes New Guide for Auto Marketers on the Platform
With some 80% of Millennials planning to purchase a vehicle within the next five years, auto marketers need to be looking at ways to reach these younger consumers, and connect with them at the right time to maximize brand affinity. And Snapchat might actually be the best platform for this exact purpose. Full Story: Social Media Today
Social Media trends to watch out for in 2020
2019 was another exciting year for social media, as the introduction of new algorithms and platform features – combined with the growth in more niche channels – continued to change how consumers engage with brands online. Full Story: Elite Business Magazine
How to Improve Social Media Content: What, When, and Where to Post
How often should I post on social? How many pieces of content should I share on Twitter? What should I put on my LinkedIn company page? Should I add Instagram to my social media calendar? These questions come up a lot in content marketing, and the answers depend not only on your audience but also on the social network itself. Once you know your target audience, creating great content is easy. When it comes to sharing that content, however, there’s a science to success you’ll want to keep in mind. Full Story: Skyword
SEARCH ENGINE
5 Things Every SEO Professional Should Be Thankful For
Last week families gathered together to expand their waistlines while reflecting on collective bounties and giving thanks. While most of us in the industry didn’t fight over the wishbone of turkey together, our industry family has a lot to be thankful for. Things are far from perfect in the world of SEO, but this industry is what gives many of us the means to buy a Thanksgiving feast. Full Story: Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices
SEO best practices for content and website optimization for higher search engine rankings have gained much attention. That is because every marketer wants to rank his web pages on Google search. Because of the constant Google algorithm update, some web owners are not sure about the best SEO techniques to apply. Full Story: Business 2 Community
How Google BERT Will Impact SEO and Marketing
Over the years, search engine optimization has become increasingly difficult for marketing teams as Google and other search engines continuously update and improve their algorithms. According to the State of SEO in 2019, 97% of marketers believe in the importance of SEO — an increase from 88% last year — so there’s a lot of discussion around the latest Google update. Full Story: CMSWire
Up Your SEO Game, Techniques for the Holidays: 7 Tried and Tested Rules
The holiday season is quickly approaching and it is unarguably the busiest time of the year, making it the most important time to get and convert those leads into sales. This makes your online visibility more crucial than ever during the holidays. Full Story: Web Writer Spotlight
MOBILE MARKETING
Advertising in mobile games: Where do I start?
Now that you know why today’s media companies are most threatened by mobile games, and what type of consumer you’ll encounter playing mobile games, it’s time to dig into the execution itself. What type of mobile campaign can you run in mobile games? Full Story: Mobile Marketing Magazine
T-Mobile has launched nationwide 5G. Here’s what that means
T-Mobile on Monday announced the launch of its nationwide 5G network, in what CEO John Legere called “a huge step towards 5G for all.” It is a huge step for T-Mobile (TMUS), making it the first US carrier to offer 5G access across the country. But it won’t be the world-changing, superfast 5G that everyone has been so hyped about. Full Story: CNN
How to add bookmarks in Google Chrome on desktop or mobile
Saving commonly used web pages as bookmarks is a convenient way to keep your browser organized and simplify visiting your favorite websites on the internet. With Google Chrome, you can do this with just a click on your desktop or a couple of taps on your smartphone. Full Story: Business Insider
Enterprises that wait to adopt a mobile-first strategy set to fail, report finds
According to a new industry report, 1 in 3 enterprises are sending their employees to work in challenging conditions without the latest available equipment and technology, increasing the potential for data leakages and data breaches. Full Story: GlobeNewswire
DIGITAL SIGNAGE/ SCREEN MEDIA
3 metrics every digital signage project should measure
Have you heard about the successful start-up all over TechCrunch because they don’t collect any metrics? Where every department is entrusted to make decisions based on past experience and gut feel, and where ROI is listed in their mission statement as “Rely On Instinct?” Full Story: Digital Signage Today
Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago
The billboard is, in many ways, the original advertising form as it was already widely used in Roman times. Between then and now, the humble paper outdoor ad probably hasn’t changed that much in many places, even if ads for gladiatorial contests are a little less common. Of course, we see increasing digitization of out of home (OOH) screens, even if the pace is well behind what we’ve seen in the world of newsprint. Full Story: Digital Signage Connection
EMAIL MARKETING
Email Localization Campaigns – Designing them Right
With around 280 million emails being sent every day across the world, it is quite clear that emails are a global phenomenon. Moreover, with the number of email users worldwide expected to reach a whopping 4.3 billion by the year 2022, using email the right way on a global level can give any business a chance to boost their sales and grow their business. Full Story: Business 2 Community
5 Ways Your Emails Compare to Thanksgiving Sides
As millions of people prepare to indulge in their annual Thanksgiving meals, let’s give thanks for the bountiful feast that triggered, transactional, and promotional emails offer your company and thousands of businesses like yours. Martechcube
E-COMMERCE
Can Amazon Be King? How The Ecommerce Leader Could Surpass The Duopoly
Amazon has become the indisputable number three digital ad platform, after Google and Facebook. But while the possibility of Amazon’s advertising business unseating the duopoly has been percolating, can it really surpass either Google or Facebook as an ad industry titan? Full Story: AdExchanger
The Top 10 Ecommerce Trends for 2020
Mark Lowndes, senior director analyst, commerce technologies and experience at Gartner, delivered one of the many presentations at Modern Commerce Day 2019 in Amsterdam. Lowndes discussed the 10 ecommerce trends he’ll be keeping tabs on in 2020. We had some industry experts dive deeper into what each trend may hold for the retail and ecommerce industries. Here is what they had to say. Full Story: CMSWire
PUBLIC RELATIONS
How To Make Public Relations Personal
A business must grow with the times to flourish, but preserve its identity to exist. This is the conflict that industries such as public relations have faced in recent years. The internet has changed the way people view news, absorb information and interact with one another. Like many other fields, PR has followed the public into this new digital space. Full Story: Forbes
The Cold, Hard Truth: The PR and Ad Industries Are Still Hooked on “Vanity Metrics”
This sparked all kinds of conversation–mostly around why the campaign was a failure. But, one side conversation that I found particularly interesting revolved around metrics. Specifically–vanity metrics. Full Story: Business 2 Community
MARKET RESEARCH
Why Market Research Report And Predictive Business Strategy by 2026
The detailed market intelligence report on the Whey market applies the best of both primary and secondary research to weighs upon the competitive landscape and the prominent market players expected to dominate the Whey market for the forecast period, 2019 – 2026. Full Story: Chronicle Voice
Survey: Higher Number of Small Businesses Hurt by Tariffs
A growing number of small business owners say the Trump administration’s trade tariffs and policy are hurting their companies. That’s one of the findings of a Bank of America survey of owners taken during July and August and obtained by The Associated Press. Forty-four percent of the 1,323 owners surveyed said their businesses have been affected by the administration’s trade tariffs and policy. Full Story: Business Journal Daily
WEB DEVELOPMENT
3 (Proven) Tips That Get Website Visitors to Stay
Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, this according to a recent study from Microsoft. If you’re a business owner or marketer, this is not good news. Full Story: Business 2 Community
4 Tips for Building a Profitable Affiliate Website
Do you want to make residual income with affiliate marketing? If so, you’re not alone. Statista estimates that by the year 2020, affiliate spending in the United States will reach an all-time high of 6.8 billion dollars. The same research suggests that consumers will continue to spend more money on affiliate-sponsored products, which means that there has never been a better opportunity to enter the world of affiliate marketing. Full Story: Business 2 Community
MARKETING AUTOMATION
Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers
Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016. Full Story: MarTech Series
How Marketing Automation Changed Marketing History
With the ever-increasing demand on time, there’s an excitement raised with the very idea of the flexibility that marketing automation offers. But before we get into just what marketing automation is, let’s take a closer look the benefits. Full Story: Pulse Headlines
ANALYTICS & BUSINESS INTELLIGENCE
How Data Analytics Helps Achieve Better Results
Today is the era where HR is transforming with the help of data analytics. Data-driven is a real fact; HR managers can outsource for getting quality candidates and know who can perform well in their roles. Traditionally, recruitment was mainly based on guesswork, where only manual screening of resumes and gut feelings of recruiters can take them far. Now, thanks to technology, which has provided a wealth of software and analytic tools available in the market, through which recruiters can create a data-driven recruitment process. Full Story: Business 2 Community
How Analytics Are Driving Digital Transformation
For any company that depends on data to drive its applications and business strategies — and let’s face that means most enterprises — Gartner’s recent research that shows nearly half of IT leaders planning further investment in analytics over the next year will be no surprise. Full Story: CMSWire
BRANDING AND DESIGN
How A Community Can Contribute To Building Your Online Brand
Building an online brand today goes beyond generating marketing messages. A business needs to make real connections with its customers to stand out online. Your business gets more attention and grows as a brand when people can relate to it and believe it is trustworthy. Full Story: Forbes
How To Market Your Brand Using Video: Five Ways To Begin Today
Branding is the hottest topic right now for marketers and business owners alike. And in 2019, content is king. Consumers want to view quality content from like-minded companies. Businesses that understand this and base their marketing around this idea will flourish, while those that resist will be struggling in the water. Full Story: Forbes
VOICE STRATEGIES
Chatbots: Basics, Strategy, Best Practices
The idea of using chatbots may seem a little daunting at first. You may be thinking that there’s no way your business could ever successfully utilize one, that it’s way too complicated, and it won’t really help the bottom line of your business — it’s simply not true. Full Story: Business 2 Community
What retailers really need in a voice assistant platform
Alexa, Siri, Google Voice Assistant. These have become household names, and indeed are members of many households, helping us with information, entertainment and even shopping. All four of these, as well as others under development, are platforms that seek to provide the answers to the questions their users are asking — all their questions. Full Story: Retail Customer Experience