By Integrated Marketing Platform | February 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Steps To Developing A Killer Marketing Strategy
Working smarter, not harder, has always been my motto, and in the world of marketing, having an effective strategy is the No. 1 way to do just that. Full Story: Forbes
Why Your 2020 Marketing Strategy Should Include Influencers
Many marketers are saving a place for influencers in their marketing strategies this year. Full Story: Forbes
Essential Steps For A Strong Content Creation Strategy
Content marketing has a higher chance of success when a company has built a plan around it. Full Story: Forbes
Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”
When you’re trying to build a business it’s easy to assume the #1 thing you need to focus on (after you’ve setup up the basics of your website or store), is figuring out how to drive traffic to your shop. Full Story: Business 2 Community
Digital Marketing Trends in 2020
Online marketing used to be a new and different way to market. Full Story: Business 2 Community
2020 marketing calendar – plan this year’s marketing strategy
Have you ever wondered when is the best time for your ad campaign, well look no further. This marketing calendar has every event listed, even weird ones. Full Story: The American Genius
How B2B sellers can embrace B2C strategies in 2020
As usual, consumer retail got plenty of media attention this past holiday season. Full Story: DigitalCommerce360
9 Ways Your Content Marketing Can Generate Leads and Close Sales
Find out how upping your content marketing game can close more deals. Full Story: Entrepreneur
SOCIAL MEDIA
8 steps to creating a social media strategy for your small business
There are many benefits to having a social presence as a small business, from engaging with customers to increasing sales and boosting your reputation. Full Story: Small Business
How To Use Social Media To Promote Your Product
One of the crucial factors that can make or break a product promotion is its social media presence. Full Story: Forbes
Social Media Marketing Tips for Local Businesses in 2020
Wanna boost your local business on social media and increase your sales? Full Story: Techstory
How to Market a Small Business on Social Media in 2020
Small business owners are constantly being told that social media is a marketing dream that can get them thousands of customers. Full Story: ChartAttack
SEARCH ENGINE
Making SEO A Game-Changer For Your Business
Whether you are the founder of a young, scrappy startup or a leader at a large company, it’s safe to say that a digital marketing strategy is essential to your business success. Full Story: Forbes
10 Tips for Mastering Your SEO Content in 2020
2020 presents many new and exciting opportunities to master your content and reach a wider audience. Full Story: Search Engine Journal
7 mistakes to avoid when optimizing your Instagram account for SEO
Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results. Full Story: Search Engine Land
Technical SEO: 16 Common Issues That Will Tank Your Rankings
Technical SEO is the process of optimizing your website for search. It helps search bots discover, understand, and index your site. Full Story: Business 2 Community
MOBILE MARKETING
Master the basics of mobile marketing with Adjust
Paid marketing is evolving, and it’s your job to keep up. Full Story: Marketing Interactive
How Mobile Apps Deliver Better Customer Experience
The world and all the technology in it may be advancing at a rapid pace, but certain things have remained constant despite all these changes. Full Story: Customer Think
64% of Mobile Gamers Likely to Shop Directly From Brands Rather Than Third-Party Retailers
Clothing is the most popular product category for online shopping among mobile gamers. Full Story: MarTech Advisor
7 Best Programming Languages for Mobile Apps Development
Take a minute to think about how many times you use an app in a day. Full Story: WhaTech
DIGITAL SIGNAGE/ SCREEN MEDIA
Signage and Advertising: The What and the Why
We’ve all likely been distracted by beautiful and not so beautiful signage as we drive, walk, and bike. Full Story: MENAFN.COM
The shape of the digital signage market in 2020: Five trends to note
Digital signage has become an accepted and necessary marketing and advertising channel across most industries, most notably in retail and Quick-Service Restaurant (QSR) outlets. Full Story: The Media Online
EMAIL MARKETING
6 Effective Email Marketing Strategies to Implement
If you own a business, you will most likely understand the importance of email when it comes to communicating with business partners and providing customer service. Full Story: TechFunnel
Updating Your Email Marketing for 2020
No marketing tool has quite had the staying power of email marketing. Full Story: Fourth Source
E-COMMERCE
Google to Show Shopping Ads in Gmail
The email refers to standard Shopping ads, which show on both product-specific Google searches and searches on Shopping.google.com. Full Story: Practical Ecommerce
Referral Marketing Platform Talkable Reports On ECommerce Trends Of 2020
Talkable, the leading referral program provider powering over 250 brands, has released a report on the top eCommerce trends of 2020. Full Story: MarTech Series
PUBLIC RELATIONS
Four ways to gain support for your rebranded product using PR
Public relations can be used as a marketing tool that can help your rebranded product reach its goals. Full Story: Media Update
Amazon’s PR campaigns keep blowing up in the company’s face
A little over a year ago, when Amazon’s phony “search” for a site for a second “headquarters” was revealed to be a sham… Full Story: The Verge
MARKET RESEARCH
Smart Outlet Market Research Report Analysis And Forecasts To 2025
The global Smart Outlet Market 2019 report serves as a document containing all-around information, which promotes and assists the estimation of every aspect of the Smart Outlet market. Full Story: Nyse Nasdaq Live
How to Know Which Market Research Method to Use
While there are a wide array of market research tactics you can embark on, most organizations tend to follow one of five particular approaches. Full Story: Business 2 Community
WEB DEVELOPMENT
A PHP Framework For Web Applications
A web application framework, Laravel possesses expressive and elegant syntax. Full Story: WhaTech
Top Features for Transportation App Development
It is a deep-rooted fact that logistics is responsible for the behavior of many companies worldwide. Full Story: Customer Think
MARKETING AUTOMATION
A PHP Framework For Web Applications
A web application framework, Laravel possesses expressive and elegant syntax. Full Story: WhaTech
Top Features for Transportation App Development
It is a deep-rooted fact that logistics is responsible for the behavior of many companies worldwide. Full Story: Customer Think
ANALYTICS & BUSINESS INTELLIGENCE
5 Key Business Intelligence Questions to Ask Solution Providers for 2020
Cue the process of seeking out, evaluating, choosing, purchasing, and deploying a BI and data analytics solution. Full Story: Solutions Review
Why Is Call Tracking Important in Marketing Analytics?
Marketing analytics refers to the practice of measuring and analyzing marketing campaigns using various tools to uncover crucial data that can help you optimize results. Full Story: Customer Think
BRANDING AND DESIGN
Personal Branding Guidelines For Entrepreneurs
Creating a human brand is a bit more complicated than creating a business brand. Full Story: Forbes
What will brand experiences bring to the table in 2030?
Try to fast forward to an imaginary 2030 – it often conjures up a Black Mirror-esque landscape where people pay for their bus fares by watching ads and get a discount on their favorite clothing brands by wearing their items in populated areas frequently. Full Story: CampaignLive
VOICE STRATEGIES
EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE’S SMART SPEAKERS
Next to Amazon’s Alexa, Google Assistant is the most popular smart assistant out there. Full Story: Reviewed
Voice Tech Could Transform Loyalty Programs. Here’s How
Artificial intelligence-powered smart speakers are quickly evolving from techie gadgets to standard household appliances. Full Story: Street Fight