By Integrated Marketing Platform | February 26, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Strategies That Don’t Break the Bank
How do you out-market competitors who have bigger budgets and more resources? Full Story: CMSWire
Data is the lifeblood of your business – that’s why you need a data strategy at its heart
You would be shocked to hear a business had no strategy. You would also be surprised to hear about the absence of sales, marketing, product, IT or people strategies. Full Story: The Drum
Top 15 Digital Marketing Strategies for 2020
A digital marketing strategy consists of the strategic use of select digital channels to reach your marketing and company objectives. Full Story: MarTech Advisor
Purpose is not a formula for success in marketing – but it can still be useful
Purpose-led marketing has gone through the same hype cycle as many other phenomena over the last decade. Full Story: Econsultancy
4 Mind-Blowing SaaS Sales Strategies to Crush Your Competition
Looking to up your game in the competitive SaaS market? Committing the same marketing faux pax as your competition won’t get you anywhere. Full Story: Business 2 Community
4 digital marketing best practices for businesses
Marketing strategies have changed over the years, shifting from traditional campaigns in print, broadcast, radio and television to the digital realm of mobile apps, emails and websites. Full Story: TechTarget
Small businesses have to fight against the odds to survive, and that’s why it’s important that owners understand what makes a business grow. Full Story: Real Business
Any business owner knows that trends run strategy, and that understanding includes marketing. Full Story: RealtyBizNews
SOCIAL MEDIA
5 Best Social Media Tools to Grow Your Audience
In the world of the internet, technological influence enhances more than ever before. Full Story: Business 2 Community
The Ultimate Social Media Dictionary For Small Businesses
Have you been wondering which social media platforms are out there? Or maybe you have heard of a few but never had the chance to conquer them? Full Story: Business 2 Community
13 Ways To Build Your Brand’s Social Media Engagement
Social media has become a pivotal part of many companies’ marketing strategies and has changed the way consumers engage with businesses. Full Story: Forbes
Why social media is just as important for staff as customers
Across all age groups and geographies, social media is fully integrated into most, if not all people’s daily life. Full Story: Tech Wire Asia
SEARCH ENGINE
Google PageRank, Simplified: A Guide for SEO Beginners
There was once a time when there was no SEO metric more important than PageRank. Full Story: Search Engine Journal
Five Ways Your Website Might Be Killing Your SEO Results
It doesn’t matter what type of business you have; your website is the epicenter of your digital marketing success. Full Story: Forbes
Are Blog Comments Useless for Link Building?
Blog comments were a popular link building tactic many years ago. Full Story: Search Engine Journal
8 Tips to Make Your Data Visualization More Engaging & Effective
Instead of telling people about a story/data/information, show them. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them
Emotion is at the heart of understanding, measuring, and improving our relationships. And people are emotionally invested in brands. Full Story: Business 2 Community
Why marketers need to embrace ‘Mobile Moments of Truth’
Southeast Asia is brimming with untapped opportunities driven by rapid urbanisation and digitisation. Full Story: Campaign Asia-Pacific
App Samurai closes a $2.4M Series A funding round led by 212 Ventures
App Samurai, a platform to market mobile apps, has closed an investment of $2.4 million in Series A funding, led by 212 Ventures and co-invested by Collective Spark, 500 Startups and Degerhan Usluel. Full Story: TechCrunch
You don’t have the choice anymore… Go full on Mobile Learning
Futureproof your workforce leveraging mobile devices to give your team flexibility, self-direction and meaningful learning experiences. Full Story: Moodle
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage keeps students engaged
Engaging and interacting with a generation of students raised surrounded by media is driving significant change amongst schools, colleges and universities. Full Story: Digital Signage Today
ScreenCloud Unveils Re-Engineered Digital Signage Product
ScreenCloud, the digital signage SaaS company, announced new capabilities to its platform, which the company has been building in the background since 2017. Full Story: Digital Signage Connection
EMAIL MARKETING
How To Improve Your Email Marketing Campaigns
It seems everywhere we look these days new methods are being sought to innovate everything we do until the point at which the original method becomes obsolete. Full Story: Global Banking and Finance
Is Email Marketing Still Relevant in 2020
Email marketing is still a relevant tool in 2020. However, you must use it creatively. Else, your email will get buried in the inbox. Full Story: Social Barrel
E-COMMERCE
Competitive Pricing Strategies for eCommerce
Finding the most effective product price can be a tricky affair, but it’s also incredibly important to the success of your online store in cutthroat niches, which is where competitive pricing strategies for eCommerce come in. Full Story: Business 2 Community
Ecommerce Is More About Delivery Than The Actual Product
For an ecommerce company, the first touchpoint with its customer base is when users open the website to browse through the inventory to place an order. Full Story: Benzinga
PUBLIC RELATIONS
How Much Should You Spend on PR & Marketing?
You likely know your business needs marketing and public relations, but how much should you budget for it? Full Story: Business 2 Community
Five PR Management Tips They Don’t Teach You in College
A group of aspiring PR pros peppered me with questions recently. Their queries reflected the same naiveté I had at their age. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
Big Data in Digital Marketing Market Research 2020
The report studies the Big Data in Digital Marketing industry’s coverage, current market competitive status, and market outlook and forecast by 2027. Full Story: News Parents
Is Technology Subsuming Marketing?
Last year, we published an analysis showing that U.S. companies’ advertising expenditures decreased from 1% of total expenditures in 1975 to 0.8% in 2017. Full Story: Harvard Business Review
WEB DEVELOPMENT
How to set up a business website
Ensuring your business has a strong online presence is essential to see growth. Full Story: Real Business
How AI is Automating and Improving Software Development
Software is eating the world, but now, AI is eating software development, augmenting the work of chronically understaffed programming teams, allowing developers to focus more on higher-level tasks and less on scut work. Full Story: EnterpriseAI
MARKETING AUTOMATION
Marketing Automation: What Is It For?
Currently, most companies are involving marketing automation in all their processes, in order to be more efficient and at the same time saving efforts. Full Story: Customer Think
When that ‘AI company’ isn’t really an AI company
Artificial intelligence is one of the most important fields in technology right now, which makes it ripe for buzzword-savvy startups to leverage for attention. Full Story: TechCrunch
ANALYTICS & BUSINESS INTELLIGENCE
No one might have even told you this about Tableau BI
Tableau BI has proved to be a highly powerful, valuable and efficient solution for the businesses. It contains a wide range of features, including reporting and data visualization. Full Story: Customer Think
Top trends to watch out for in Data Analytics
Data analytics is not the next big thing in the business world; it is ‘the’ big thing in the business world. Full Story: Customer Think
BRANDING AND DESIGN
3 Unexpected Truths About Building Your Brand
Building your brand is an essential part of owning a business. Your brand is unique. It will set you apart from other competitors. Full Story: Business 2 Community
Will Giving Brands A Voice Boost Conversation Commerce?
While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” Full Story: pymnts.com
VOICE STRATEGIES
5 Ways to Reduce Errors in Voice Ordering
Can you please repeat that? As smart speakers become ubiquitous in homes across the country, more people are ordering takeout from their favorite restaurants without ever picking up a telephone. Full Story: Street Fight
5 Voice Assistants to Level Up Your Customer Interactions
Chatbots seem to be everywhere these days, popping up in the corner of our screens. Full Story: Tech Times