By Integrated Marketing Platform | February 27, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Make Your Twitter Marketing Strategy a Success With These 4 Tools
Today I have some resources to help you improve your marketing strategy on Twitter. Full Story: Business 2 Community
7 rules a Fintech must follow to succeed with its marketing strategy
There are four business metrics that are guaranteed to help Fintech companies orient their marketing techniques. Full Story: ClickZ
How To Create A Stellar Marketing Strategy For Assisted Living Clients
As baby boomers reach or near retirement age, many of them are researching their options for retirement communities and assisted living arrangements. Full Story: Forbes
Use These Four Data Strategies To Boost Account-Based Marketing ROI
As a longtime provider of multi-channel marketing data, with a focus on B2B data, I recognize the value of connecting with the right decision-makers at the right time in their buying journey. Full Story: Forbes
5 Ways to Run a Startup or Small Business Successfully in 2020
Are you an entrepreneur looking for tips on how to make your business successful? Are you a visionary planning to launch your own startup? Full Story: Business 2 Community
29% of Small Businesses Will Start a Website This Year
Kudos if you have a website for small your business because many small business owners still don’t have websites for their businesses. Full Story: Small Business Trends
How Digital Marketing Can Help Your Local Business Grow
Times have indeed changed. It seemed like only yesterday when businesses were entirely dependent on traditional marketing avenues to get the word out about their products and services. Full Story: Forbes
The 5 Cs of Content Marketing Copy
Master these five skills and you’re well on your way to creating content that grabs attention and turns prospects into buyers. Full Story: Entrepreneur
SOCIAL MEDIA
How Important are Hashtags to Social Media Marketing?
The modern-day hashtag has come a long way. Full Story: Business 2 Community
How user-generated content can improve your social media marketing strategy
When you’re trying to reach new or existing customers on social media, you need to gain their confidence and speak their language. Full Story: MultiBriefs Exclusive
8 Influencer Marketing Tips for Small Businesses
Influencer marketing leverages the social media audiences of others to promote your business far and wide. Full Story: Business.com
The best social media stories & campaigns from February 2020
For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. Full Story: Econsultancy
SEARCH ENGINE
How to Identify a Possible Negative SEO Campaign
The first step in fighting a negative SEO campaign is just knowing that you’ve been hit with one. Full Story: Search Engine Journal
Google’s Top Local SEO Ranking Factors
In 2020, the importance of local search engine optimization, or local SEO, cannot be overstated. Full Story: Forbes
YouTube SEO: Optimize Content and Get Videos to Rank Quickly
YouTube remains one of the top video-sharing platforms in 2020. Full Story: G2 (blog)
Benefits of Implementing SEO Marketing Approach for Your Real Estate Business
In this digital era, it is easier for all real estate businesses to reach out to potential customers. Full Story: VENTS Magazine
MOBILE MARKETING
Top Marketers Earmark More Money For Mobile
Across the country, top marketers plan to increase their mobile budgets by 73% over the next five years. Full Story: MediaPost Communications
T-Mobile kicks off another anti-Verizon 5G campaign
T-Mobile is asking why its rival carrier only has 5G available in a limited number of areas. Full Story: CNET
Samsung introduces data security chip solution for mobile devices
Samsung Electronics, a provider in advanced semiconductor technology, introduced a Common Criteria Evaluation Assurance Level (CC EAL) 5+ certified Secure Element (SE) turnkey solution for mobile devices. Full Story: VanillaPlus
A technical look at 5G mobile device energy efficiency
5G enables new functions and major performance improvements, but it also puts tougher energy requirements on mobile devices. Full Story: Ericsson
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Can Make Your Products Stand Out
In recent times, the marketing ecosystem has been majorly inclined towards digital marketing and social media platforms over offline advertising. Full Story: News & Features (blog)
Atlantic Terminal Goes Digital
Pearl Media, an award-winning Out-Of-Home Advertising and Marketing Agency, in partnership with Madison International Realty, has unveiled a new place-based digital network at Brooklyn’s Atlantic Terminal. Full Story: Digital Signage Connection
EMAIL MARKETING
How to Repurpose Content for Email with a Greatest Hits Funnel
What I mean is, when she does create content, it’s so maximalist and powerful and packs such a punch, that she doesn’t need do it often. Full Story: Business 2 Community
Why Your Marketing Emails Are Going In The Trash Bin
As marketers, we love email marketing. In fact, research shows it’s still the most relied-on channel for business-to-business (B2B) marketers looking to nurture their audience. Full Story: Forbes
E-COMMERCE
6 Ways Geography Impacts Ecommerce Conversions
Merchants are typically aware of the states or countries where their customers reside. Full Story: Practical Ecommerce
Why 2020 is the year of cross-border ecommerce in Japan
Japan is the world’s third-biggest economy. Its GDP per capita is just under USD 40,000, according to GDP per capita (current USD) – Japan, World. Full Story: The Paypers
PUBLIC RELATIONS
In a culture of resilience, admitting to being bullied is the ultimate crime in PR. It’s time we tackled this taboo head on. Full Story: PRWeek
Startup fashion brands are demanding more from their PR agencies
According to several agencies, brands are both asking for and being provided with a wider range of services outside of a typical PR agency’s purview from competitors. Full Story: Glossy
MARKET RESEARCH
Step-By-Step Market Research and Strategy Guide
Having you been wanting to start your own business? or maybe you have and you don’t know what to do next? Full Story: Business 2 Community
As marketers, we are charged with driving disruptive business growth, which requires taking risks and making bold moves. Full Story: Customer Think
WEB DEVELOPMENT
You’re Not Building A Website—It’s a Conversion Tool
Building your company’s website is a significant investment in the future of the business and should be approached with great care, planning and strategy. Full Story: Customer Think
Website Design Trends for 2020
2020 is moving quickly. Already 2 months in and business is not slowing down. Full Story: Business 2 Community
MARKETING AUTOMATION
The easiest (and least scary) way to automate your marketing
While marketing industry buzz tells us to expect more automation, so far, the rate of adoption has not reflected expectations. Full Story: The Drum
What is Tactile Marketing Automation? Definition, Best Practices, Real-World Examples
There’s more digital noise than ever in the world of B2B marketing. Full Story: MarTech Advisor
ANALYTICS & BUSINESS INTELLIGENCE
5 AI And Analytics Trends Marketers And Brands Should Be Investing In
Clearly there are some big AI and analytics trends for 2020. The big elephant in the room: now what? Full Story: Forbes
How to Use Google Analytics to Renew Content Marketing
Sometimes a piece of content requires no marketing, attracting ample attention through organic search traffic. Full Story: CMSWire
BRANDING AND DESIGN
Is your brand getting the six best benefits of working in partnership?
Working in partnership is just about as broad a professional term you will come across. Full Story: The Drum
How to Succeed with Personal Branding on LinkedIn
LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you’ll find everything to make your brand shine. Full Story: Business 2 Community
VOICE STRATEGIES
Alexa, Google Assistant And Siri Might Be Eavesdropping More Often Than You Think
Alexa, Google Assistant and Siri might be listening to your daily conversations at least 19 times a day according to a new study carried out by researchers. Full Story: Republic World
Simplifying Conversational AI, One Interaction At A Time
Conversation is the bedrock of human communication, a transformative tool that reveals what’s inside our heads and hearts. Full Story: Forbes