By Integrated Marketing Platform | February 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Proven Small Business Marketing Strategies for 2020
I’m a small business owner who’s not ready to reinvent the wheel. We don’t have the budget, the resources, or the interest in developing a blue ocean. Full Story: Business 2 Community
How A Video Marketing Strategy Will Supercharge Your Event
Standing room only: That’s what you want to achieve with your upcoming event. You’ve built up such a big surge of anticipation that there’s more demand than capacity. Full Story: Forbes
How GoPro CMO Used Data Insights to Drive Marketing Strategy
Marketing an action camera to consumers in world where high-quality camera phones are ubiquitous could be seen as a challenge. Full Story: Chief Marketer
Seven Counterintuitive Marketing Strategies That Actually Work
The prevailing wisdom suggests that to be successful, one must pattern one’s actions after others who were successful. Full Story: Forbes
5 Content Marketing Strategy Tips On the Fly From the Marketing Pros
Here are 5 content marketing strategy tips from the marketing pros as derived from the series. Full Story: SmarterCX
Content Marketing Trends in 2020
Content marketing is currently on the rise and is expected to have a bright future, especially for businesses that are opting for amp up their marketing strategies. Full Story: Business 2 Community
Attracting The Modern Day Consumer With Context Marketing
Today’s content consumers make up some of the most powerful audiences that brands have ever experienced, and based on what I’m seeing, the movement is only getting bigger. Full Story: Forbes
Four Major Trends Shaping The Marketing Landscape In 2020
The role of the chief marketing officer (CMO) has transformed over the last five years. Full Story: Forbes
SOCIAL MEDIA
4 Steps To Create A Social Media Platform That Quickly Attracts Users
Nearly every adult has experienced the frustration of trying to plan a get-together with friends, but for one reason or another it just becomes too complicated. Full Story: Forbes
Instagram Rolls Out Option to Reply to Stories With GIFs
It’s a minor update, in relative terms, but now you can reply to a friend’s story with your favorite GIPHY GIFs. Full Story: Social Media Today
4 Must-Have Tools to Help You Create Amazing Social Media Content
As a marketer, you generally have a range of different goals that you’re concurrently working towards at any given time. Full Story: Social Media Today
Why You Should Be Investing in a Content Strategy for TikTok
TikTok is the most unique social platform we have seen to date and can’t be approached the same way as other platforms. Full Story: Talking Influence
SEARCH ENGINE
Google keeps changing – why your SEO and PPC teams must be best frenemies!
It’s a well known fact that PPC and SEO are always butting heads, however with all of the continuous changes to the digital landscape – mainly through Google – it’s crucial for the two to get along. Full Story: QueryClick
Tips to Consider before Picking the First SEO Keywords for Your Business
The growth of a business depends on numerous factors and one important factor that cannot be ignored is undoubtedly search engine optimization. Full Story: socPub
Google: URL Length Is Not A Ranking Factor
Google’s John Mueller had to say on Twitter that “URL length is not a ranking fraction.” Full Story: Search Engine Roundtable
This Search Engine is Specially Designed to Help You Write More Clearly
Language is important, especially in the world of business where a misunderstood phrase could literally cost you money. If you’ve ever asked yourself, “Is this sentence correct?” Full Story: Entrepreneur
MOBILE MARKETING
Why you need an SMS chatbot right now: Six strategic best practices
Enabling an SMS chatbot for your business unlocks one of the most valuable things in your customer’s daily life, their text message inbox. Full Story: ClickZ
7 Mobile Marketing Trends to Watch in 2020
Which mobile trends are likely to have a major impact on marketing in the year ahead? Full Story: Hospitality Net
Standard Process for Competent Mobile App Development
The paradigm shift in technological advancement has made development stages simpler. Full Story: Customer Think
How to tailor partner marketing programs to mobile shoppers
Many partner marketing programs have yet to address the large opportunity presented by the growth of purchasing on mobile devices. Full Story: DigitalCommerce360
DIGITAL SIGNAGE/ SCREEN MEDIA
Embrace the Power of Outdoor Digital Signage
Both indoors and out, digital signage has become a compelling presence across today’s visual landscape. Full Story: Fast Casual
The road ahead for digital signage in self-driving cars
As we turn the page on the 2010s, there’s a great deal of speculation about what this new decade will bring. Full Story: Digital Signage Today
EMAIL MARKETING
Did GDPR Give Email Marketing A Massive Engagement Boost?
Email marketing has always suffered from being the uncool kid in the corner who ends up eating lunch on their own. Full Story: MediaPost Communications
Email Marketing Ideas for E-commerce Websites
Email marketing and e-commerce are mutually reinforcing elements. While they can exist independently, they are inseparable when it comes to online sales. Full Story: Designmodo
E-COMMERCE
Automated Insights: Turning Ecommerce Supply Chain Challenges into Opportunities
For ecommerce sellers, this means having the right merchandise in stock to keep shoppers adding to their carts and clicking that buy button. Full Story: Multichannel Merchant
4 Tips for Boosting Your E-Commerce Conversions
If you’ve been in business long enough, you already know the value of innovation to the bottom line. Full Story: eSellerCafe
PUBLIC RELATIONS
Five characteristics that excellent PR pros have
Being in the public relations industry can be very competitive since brands can pick and choose from a range of PR companies. Full Story: Media Update
Head to Head: Does creative respect PR as much as PR respects creative?
As the lines between creative agencies and PR agencies continue to blur and earned media becomes hot property, the industry must ask: does creative hold PR in the same regard as PR holds creative? Full Story: MuMbrella
MARKET RESEARCH
MEA Energy-Based Aesthetic Devices Market Research Report
Based on technology, the MEA energy-based aesthetic devices market is classified into plasma energy, suction, cryolipolysis, ultrasound, electromagnetic energy, light, and laser-based. Full Story: Business Wire
B2B E-Commerce Platform Market Research report made possible by top research firm
B2B E-Commerce Platform Market research report is an in-depth study of the industry including basic structures. Full Story: WhaTech
WEB DEVELOPMENT
Web development shifts to a mobile-first approach
Today, a majority of internet users are browsing the web not from their computers, but from a mobile device. Full Story: SDTimes.com
How to Make Visitors Stay Longer on Your Website
Did you know that 70-96% of website visitors who abandon your website never return? Full Story: Business 2 Community
MARKETING AUTOMATION
AI In Marketing: Businesses Split On Whether To Invest
A technology that was initially met with some caution and confusion, is now benefitting global businesses in a host of ways. Full Story: B&T
How retailers can use marketing automation to create lasting customer loyalty
For every retailer, creating loyal customers must be a main focus, resulting in improved brand awareness and ultimately, a better bottom line. Full Story: Retail Customer Experience
ANALYTICS & BUSINESS INTELLIGENCE
The Benefits of Building Predictive Analytics on Unified Customer Data
Predictive customer lifetime value (CLV) is a key element in modern marketing analytics, allowing marketers to prioritize customers that have the highest predicted business value. Full Story: Datanami
5 Signs Your Analytics Dashboard Needs an Update
When was the last time you updated your analytics dashboard? Too often, we think a dashboard needs very little adjustment over the course of its use. Full Story: CMSWire
BRANDING AND DESIGN
What is Personal Branding and How to Use It for Your Business
If you think that personal branding just benefits you, then you’re mistaken. It’s a strategy with far-reaching benefits. Full Story: Business 2 Community
3 Keys to Creating Cultural Branding for B2B Companies
This kind of cultural branding can have significant positive impacts on consumer brands’ success. Full Story: G2 (blog)
VOICE STRATEGIES
Voice Search Will Shape the Future of Customer Experience
“75% of our respondents said they were looking to link voice technology with in-home devices soon.” Full Story: MarTech Advisor
Amazon launches personalised AI voice service
Tech giant Amazon has launched a new text-to-voice service that uses artificial intelligence technology to adapt to a brand’s unique persona. Full Story: ACS