By Integrated Marketing Platform | January 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Seven ways to gain an edge with organic marketing strategies
Gaining an edge over your competition is vital in running a proper business, says Angela White, a researcher at ProProfs. Full Story: Media Update
What can a marketing strategy help you do in 2020?
The word “strategy” can be described as a plan of action designed to achieve a major goal or overall goal. Full Story: WV News
Digital Marketing Tips For A Successful 2020
Before identifying our current problem when it comes to how we approach digital marketing, it will be useful to point out what is not a problem. Full Story: Entrepreneur
If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. Full Story: Business 2 Community
How will AI help marketing strategies in 2020
Marketing is as fundamental to a business as its product or services. Full Story: e27
Digital Marketing Strategies Every Business Needs
The internet has become a global market where consumers buy and learn about products sold by companies, and the businesses market their products and compare prices with their competitors. Full Story: Tech Geeked
The Marketing Landscape will Transform in 2020. Are You Ready?
In 2019, the marketing industry was witness to a number of changes that will transform the industry for the foreseeable future. Full Story: Grit Daily
How to Bring Your B2B Marketing and Sales Teams Together
It is no fable that B2B marketing and sales teams can have a hard time seeing eye to eye and working effectively together. Full Story: Business 2 Community
SOCIAL MEDIA
4 Social Media Marketing Tricks You Need to Know in 2020
Believe it or not, 80 percent of internet users globally have at least one social media account. In total, social media users exceeded 3.4 billion people in 2019. Full Story: Business 2 Community
How to Setup a Social Media Marketing Strategy for Businesses?
In the present business environment, the organizations have upgraded their regular practices to newer trends; social media marketing is one such buzzing trend. Full Story: Siliconindia.com
Pro Tips: Create A Social Media Marketing Planner
Right off the bat, she got the audience thinking, planning – and laughing. Full Story: Advertising Specialty Institute
Social Media in 2020: 4 Trends to Watch
Social media is already transforming retail, and the pace of that transformation is likely to accelerate in 2020. Full Story: Total Retail
SEARCH ENGINE
SEO Reports: Which Metrics Matter & How to Use Them Well
There is an overwhelming amount of data available to SEO professionals. Full Story: Search Engine Journal
6 Features Every SEO Platform Should Incorporate
SEO platforms have evolved from glorified ranking tools to full-scale platforms that manage SEO end to end. Full Story: Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization
SEO Stands for Search Engine Optimization which is a component of Search Engine Marketing, Search Engine Optimization is essentially the practice of increasing the quality and quantity of visitors to a website through the Organic Search Results. Full Story: Business 2 Community
Everything You Need to Know About Starting an SEO Business
When was the last time you Googled something? Full Story: VENTS Magazine
MOBILE MARKETING
5 trends that will move mobile marketing in 2020
2019’s top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges. Full Story: Mobile Marketer
Benefits and Challenges of Mobile Marketing
According to Statista, there will be an estimated 3.5 billion smartphones in 2020[1]. Full Story: TechFunnel
What you need to know about mobile engagement in 2020
Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing it. Full Story: Marketing Land
Take Over Spirit: T-Mobile Looking To Merge With Comcast?
Executives at T-Mobile weighed a potential merger with Comcast, the largest U.S. cable provider, once they seal the $26.5 billion Sprint deal. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Why DOOH will take over the world.
As e-commerce and retail technologies continue to expand, interactive kiosks and digital signage are finding greater use as retail enablers. Full Story: Digital Signage Today
Digital Signage Provides Window into Space Station Life
Since the decommissioning of the Space Shuttle, NASA has been looking for innovative ways to educate the public about its ongoing efforts, specifically with the International Space Station (ISS). Full Story: Digital Signage Connection
EMAIL MARKETING
9 Email Design Trends to Improve Your Email Marketing Strategy in 2020
Are you looking for ways to improve your email marketing strategy in 2020? Want to know the latest email design trends to incorporate into your email campaigns? Full Story: Social Media Today
Six Ideas for Adding Video to Your Email Marketing Strategy
Video marketing can deliver powerful results. Not only can it boost your conversions, but it can also help to teach your customers more about your business and its offerings. Full Story: iTech Post
E-COMMERCE
The E in Ecommerce? In 2020, It Stands for Everywhere
Today, nearly 30 years later, it could be argued that a more accurate definition for ecommerce is “commerce conducted everywhere.” Full Story: SmarterCX
How to Start an Ecommerce Business
In 2019, 1.92 billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action. Full Story: Business 2 Community
PUBLIC RELATIONS
Gaining Guidance: Seven Important PR And Media Lessons Learned From Mentors
Nobody starts their career in any field knowing everything there is to know—least of all in the public relations and media sector. Full Story: Forbes
I often meet people who ask me what public relations is, especially in the digital age, and why their business needs to conduct it. Full Story: Milford Daily News
MARKET RESEARCH
Ben & Jerry’s CEO on why too much market research can cause ‘mediocrity’
Ben and Jerry’s CEO discusses embracing different ways of doing business from side-stepping research to prioritising activism. Full Story: Marketing Week
Machine Learning And Artificial Intelligence In Business Market Research 2019
The Global Machine Learning And Artificial Intelligence In Business Market 2020 Research Report is a professional and in-depth study on the current state of the Machine Learning And Artificial Intelligence In Business Market industry. Full Story: Expert Recorder
WEB DEVELOPMENT
The Most Important Web Development Trends in 2020
Web development is in the middle of a transformational period. Full Story: TechBullion
10 Front-end Web Development Tools for 2020
Web development is evolving very quickly, with many libraries and frameworks appearing and replacing other, less efficient, tools. Full Story: HTML Goodies
MARKETING AUTOMATION
How Digital Marketers Are Leveraging AI Tools And Automation In Advertising
For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. Full Story: Inc42 Media
Automation And AI: The New Frontier In Cybersecurity
Digital technology is changing the way we work. Employees are accessing their productivity applications from outside the physical workplace on an increasing number of mobile devices. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The Road ahead for Data Analytics and Business Intelligence
At Sigma, we believe that data belongs in the hands of the domain experts and business leaders making critical decisions. Full Story: EnterpriseTalk
Data and data analytics in 2020
Now that the 2010s have officially come to a close, it’s time to look ahead at what the 2020s are going to bring. Full Story: Putman Media
BRANDING AND DESIGN
Why Your Brand Is Your Best Investment For High Returns
Think about some of the brand names you’ve come to know and love: Apple, Amazon, Nike, Coca-Cola. Full Story: Forbes
6 Steps to Create an Eye-Catching Instagram Aesthetic for Your Brand
Instagram is one of the best social media platforms for promoting your brand online. Full Story: Entrepreneur
VOICE STRATEGIES
Google hints that there is nothing such as ‘Voice Search Optimization’
One of the things that you might have already heard a lot in the SEO industry is optimization. Full Story: FlipWeb
CMO Speak: Is Voice Search Important Yet?
With the growth in Amazon Echo, Google Home, and other voice-enabled devices, brands have moved quickly to build new voice-ready apps, or extend their existing digital experiences. Full Story: CMSWire