By Integrated Marketing Platform | March 12, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five barriers to delivering a truly customer-centric marketing strategy
Over the past few months, DAC has been invited to provide expert insights at marketing events across Europe. Full Story: The Drum
Real Estate Profits Correlate To A Strong Marketing Strategy
Real estate marketing has been prevalent since buying and selling of property began. Full Story: Forbes
Why Diversification is Vital to Your Digital Marketing Strategy
As the industry evolves, new platforms are needed to push your brand forward but be mindful as diversifying media channels comes at a price. Full Story: PerformanceIN
4 Strategies to Make Your Sales Funnels Convert in 2020
As an entrepreneur trying to stay relevant and thrive in the competitive digital age, there’s one marketing strategy you’ve likely heard holds the secret to growing your business online: sales funnels. Full Story: Entrepreneur
The Right Way to Grow a Business Using Digital Marketing
If you operate in or on a business in 2020 and beyond and you don’t focus time and energy on digital marketing, you’re making a critical error that will cost you in the long run. Full Story: Times Square Chronicles
3 Marketing Channels Your Brand Needs Today
There’s no such thing as a marketing silver bullet. When it comes to marketing, your brand needs a marketing arsenal. Full Story: Business 2 Community
Best B2B YouTube Marketing Ideas for 2020
YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. Full Story: MarTech Series
Great Marketing Tips to Promote Your Business Better
When you are trying to make the right decisions to take your business forward… Full Story: The Jerusalem Post
SOCIAL MEDIA
Hard Truths Learned 365 Days Daily Posting To Social Media
In short, the situation is not stable. Sometimes your posts get engagement and sometimes they get ignored. Full Story: Customer Think
6 Key Steps to Create a Social Media Strategy
Creating a social media strategy is key for any business serious about competing online as it will help to ensure you are using the platforms to their best ability without spending more time and effort than is necessary. Full Story: Business 2 Community
Perfecting Your Visual Strategy on Social Media: 19 Tips to Follow
Perfecting a visual strategy for social media is essential to building an authentic experience for users, as well as a good return for clients. Full Story: Search Engine Journal
7 WAYS TO SCALE YOUR SOCIAL MEDIA STRATEGY FOR BETTER GROWTH
If you have a social media presence and a sound social media strategy, you’re undoubtedly aware of its excellent lead generation power. Full Story: Irish Tech News
SEARCH ENGINE
Search remains a key tool in the marketing armoury, enabling consumers to find the information they require, and by following a clear process… Full Story: Warc
How to improve your SEO after Google’s spot-zero-termination
Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Full Story: ClickZ
Site Structure & Internal Linking in SEO: Why It’s Important
No matter how long you have been in the SEO field, you have probably heard about the importance of the structure of a site to organic search performance. Full Story: Search Engine Journal
WHY YOU NEED AI FOR THE SUCCESS OF SEO
Trends come and go in digital marketing all the time, but one that isn’t going anywhere anytime soon is artificial intelligence (AI). Full Story: Analytics Insight
MOBILE MARKETING
Do You Need An App To Boost customer experience?
Charting your customers’ experiences on mobile needs to be an essential part of your CX strategy. Full Story: Customer Think
Budget 2020: No 5G surprises for mobile industry
Rishi Sunak’s first Budget as Chancellor of the Exchequer failed to yield any surprises for the mobile industry. Full Story: TechRadar
How to make contactless payments by mobile phone
It’s easy to use your phone to make contactless payments… Full Story: goodhousekeeping.com
How to easily add a page on Google Docs on a computer or mobile device
You can easily add a page in Google Docs without hitting enter a million times. Full Story: Business Insider UK
DIGITAL SIGNAGE/ SCREEN MEDIA
How to streamline your DOOH operations in one easy step
The era of digital transformation is well underway, and we are seeing many businesses seeking to overcome any challenges that may come with it. Full Story: Marketing Interactive
Programmatic DOOH: Lessons from the European experience
Australian advertisers, agencies and publishers are embracing programmatic digital out-of-home (DOOH) in ever-increasing numbers… Full Story: AdNews
EMAIL MARKETING
How to avoid the spam trap in email marketing
New research by Trustwave reveals that 26 per cent of spam is infected with malware. Full Story: Customer Think
Use Email Signature Banners for Lead, Sales, + Event Growth
Email signature banners are one of the best kept secrets for driving real sales growth and prospect engagement. Full Story: G2 (blog)
E-COMMERCE
A look at who’s investing in ecommerce technology
Investment in technology for commerce and business operations is tapering off the growth rates of recent years… Full Story: DigitalCommerce360
How Automation Can Help E-commerce Businesses
It is indeed a pleasure to watch one’s business grow. But the business growth also brings in increased workload and responsibility. Full Story: Siliconindia.com
PUBLIC RELATIONS
The Benefits of Pro Bono and Nonprofit PR Clients
The day-to-day of communications work can wear on a practitioner. Full Story: PR News
Why Aren’t Employers Giving PR Employees the Benefits They Want?
By now, the “war for talent” has been well-documented. We’re facing a shortage of talent. Full Story: Business 2 Community
MARKET RESEARCH
Using Market Research to Skyrocket Your Brand Resonance
Identifying and implementing a suitable brand for your business can be oftentimes difficult but not impossible. Full Story: Qrius
TOWARDS INCLUSIVE MARKET RESEARCH
“We have a majority of women working in data and insight but the balance tips the other way in senior leadership. Full Story: Research Live
WEB DEVELOPMENT
How To Easily Repair Hacked Website? (Complete Guide)
If your WordPress website is hacked, you need to fix it immediately. Hacks cause serious damage to websites – some of which can become irreparable. Full Story: Security Boulevard
Web design trends to grow your business in 2020
If you are into web design, changing trends are extremely important if you want to make progress in your business. Full Story: Business Matters
MARKETING AUTOMATION
4 ways digital technology is changing retail
Today, technology is indispensable to almost any business enterprise you can think of, and in fact is driving growth of retail in an unprecedented way. Full Story: Trinidad News
Don’t Buy Workflow Software Without These 5 Features
Technology should take care of busywork so we can get back to what we do best. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
Nine Business Issues DataOps Can Help Solve
DataOps has the potential to transform the way businesses gain insights from their analytics processes. Full Story: Forbes
HOW TO DEFINE AN ARTIFICIAL INTELLIGENCE STRATEGY TO MAXIMIZE BUSINESS REVENUE?
Artificial intelligence is the most electrifying and exciting technology in the business landscape. Full Story: Analytics Insight
BRANDING AND DESIGN
4 Elements to Include in Your Digital Branding Strategy
Many cleaning contractors are now successfully marketing their services using digital marketing techniques. Full Story: CMM
BRANDING IS MORE THAN JUST A LOGO
Having spoken with hundreds of business owners over my career, I know that most business owners give little thought to their brand or brand strategy when they first start their business. Full Story: Builder Magazine
VOICE STRATEGIES
Can retailers win consumers with voice technology?
To harness the potential of voice tech, companies need to improve user experience and be transparent around data collection. Full Story: Retail Dive
Spotify Patents A Voice Assistant That Can Read Your Emotions
Spotify appears to be interested in challenging Alexa and Siri with its own state-of-the-art voice assistant. Full Story: Forbes