By Integrated Marketing Platform | March 20, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital strategy. Full Story: Forbes
The Dos And Don’ts Of Marketing During A Global Crisis
It’s COVID-19’s world right now. Consumers – and marketers – are just living in it. Full Story: AdExchanger
Pick a Marketing Model That Lets You Pay for Results, Not Potential
How affiliate marketing can help you find consistent return on investment. Full Story: Entrepreneur
A deep dive into cause-related marketing
Corporate charity campaigns and donations are popular marketing tools. But do they pay off? Full Story: strategy+business
Why marketing to interest rates is the wrong strategy
In today’s volatile market, what is the right way to go about marketing and advertising? Full Story: Inman
How B2B And B2C Businesses Can Boost Sales With Smart Intent Marketing
Intent data, as its name suggests, shows which customers or accounts are likely to buy based on their online activities, such as price comparison and market research. Full Story: Forbes
Why Experiential Marketing Will Take Your Business to the Next Level
One of the main things that may help determine the success of your company is what customers are saying about you. Full Story: NuWire Investor
How Marketers Can Adapt to Event Cancellations Brought on by Coronavirus
In-person events are a cornerstone touchpoint for many B2B companies, but as the outbreak of the newest strain of the coronavirus progresses worldwide, major business events have been canceled or postponed. Full Story: eMarketer
SOCIAL MEDIA
Is social media marketing worth it?
According to HubSpot, social media marketing is the act of creating content to promote your business and products on multiple social media platforms like Facebook or Instagram. Full Story: WV News
Social Media Marketing for Small Business: Are You Still Making These Seven Common Mistakes?
If you can avoid the most common mistakes outlined here, you can protect your reputation and gain the competitive edge. Full Story: Atlanta Small Business Network
Social Media Management in Times of Crisis
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. Full Story: Business 2 Community
A killer social media strategy is all about keeping up with trends
The simple answer? Looking at the trends impacting culture to create social content that is relevant to what your consumers actually care about. Full Story: DynamicBusiness
SEARCH ENGINE
How to Keep SEO Clients and Survive in Time of Crisis
Search marketing agencies are losing clients because of the coronavirus crisis. Full Story: Search Engine Journal
DAILY BUZZ: HOW SEO CAN GENERATE MORE THAN ORGANIC TRAFFIC
Good SEO strategies can promote any content marketing goals. Also: Be prepared to answer questions from new members. Full Story: Associations Now
13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact
You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Full Story: Search Engine Journal
Search Audiences & User Intent: SEO’s Secret Weapon
What is an audience? Full Story: Search Engine Journal
MOBILE MARKETING
Apps should be ‘top priority’ in mobile marketing
Apps should be a “top priority in mobile marketing”, with branded tools offering particular benefits from an advertising perspective, a study published in the Journal of Advertising Research (JAR) has found. Full Story: Warc
Brands can drive smarter conversations with RCS messaging
SMS messaging continues to evolve with the rise of new mobile technologies. Full Story: MobileMarketing Magazine
Mobile Marketing Spend To Grow 73 Percent Over Five Years, Report
Marketing budgets will increase, but not as much as last year’s prediction. Full Story: AList
How Mobile Messaging Can Enhance your Omnichannel Communications
We understand how important it is to meet your customers where they are, so integrating a robust omnichannel strategy can dramatically enhance the customer experience, leading to higher retention and revenue. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage powers up sanitizers to combat coronavirus
Every industry and vertical has been searching for ways to both combat COVID-19 and stay healthy during the coronavirus outbreak. Full Story: Digital Signage Today
Digital signage provides calming presence during coronavirus pandemic
The coronavirus has shaken almost every industry, as investors and consumers alike are panicking over the true impact of the virus. Full Story: Digital Signage Today
EMAIL MARKETING
How Do You Promote Your Business Via Email Marketing
Developing any business is like a game. You need to know the track of every possibility in terms of awareness and conversion. Full Story: Customer Think
When it comes to reaching and engaging with audiences, it may be easy to disregard the more traditional forms of marketing such as emails. Full Story: Nature World News
E-COMMERCE
Competing Against Amazon? Here Are 5 Things Every ECommerce Company Should Know
For today’s eCommerce sites, you need a plan to compete with Amazon. Full Story: Forbes
How to Build Ecommerce Website like Flipkart, Amazon and Alibaba
Build eCommerce websites like amazon or eCommerce platforms like amazon for Your Business with all the necessary features yet the affordable cost of the website like Alibaba or Amazon. Full Story: WhaTech
PUBLIC RELATIONS
Why Investor Relations And Public Relations Are Inseparable In Cannabis
The cannabis industry is currently in a remarkable and unprecedented position. Full Story: Forbes
Why PR Is the Missing Link in B2B Lead Gen Strategies
Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. Full Story: MarTech Series
MARKET RESEARCH
Stock market crashes: lessons from history
I was at school when the FTSE All Share crashed in October 1987. That crash was as sudden as this one. Full Story: Financial Times
Step-By-Step Market Research and Strategy Guide
Having you been wanting to start your own business? or maybe you have and you don’t know what to do next? don’t worry, you have come to the right place. For both circumstances we have arranged a step by step guide that will allow you to move forward. Full Story: Business 2 Community
WEB DEVELOPMENT
The next big thing in web design: 7 trends you need to know
Our panel reveals what’s on the horizon for web design. Full Story: Creative Bloq
Accessible Websites Are Better for Everyone (And Better For Business Too)
What does it mean to develop an accessible web experience? Full Story: Forbes
MARKETING AUTOMATION
The Top 5 Perks of Marketing Automation
There are no downsides to getting on board with the right software. Full Story: Entrepreneur
Five Ways AI Is Changing The Game Of Content Marketing
Can an individual keep up with the advancing of technology? Can a team of individuals stay up to date in today’s digital-dominant world without the assistance of technology? Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Creating a step change in Business Intelligence
For some organizations gaining visibility and control over the key accounting metrics outlined above is a step change in itself. Full Story: Accountancy Today
5 Types of Business Intelligence Tools You Didn’t Know You Needed
Better business intelligence leads to smarter business decisions, yet many companies continue to rely on outdated equipment and practices. Full Story: Small Business Trends
BRANDING AND DESIGN
How Marketers Can Navigate Branding During Coronavirus
Coronavirus has thrown all our marketing (and personal) plans out the window. Full Story: Adweek
Think about this: a consistent brand image across all platforms can boost your revenue by up to 23%(1). Full Story: TechFunnel
VOICE STRATEGIES
75% of US Households May Be at Risk of Voice Assistant Hacks by 2025
With nearly 3 in 4 United States households projected to have some form of voice-activated speaker by 2025, the risk of ultrasonic wave-based hacking is a real concern. Full Story: CEPro
Why voice technology is the future of business
We are entering the era of voice and businesses must rush to implement voice-activated technologies to remain relevant and competitive. Full Story: ITProPortal