By Integrated Marketing Platform | March 27, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
8 Actionable Inbound Marketing Strategies for Small Businesses
Do you have a limited digital marketing budget and you want to promote your business online on a long term basis? Full Story: Business 2 Community
How to Build an Outstanding Marketing Team: A Seven-Step ‘People Strategy’
So how do you attract great marketers, keep them happy and productive, and help them reach their full potential? A people strategy. Full Story: MarketingProfs.com
IS THAT NEW MARKETING TREND RIGHT FOR YOUR BUSINESS? 9 WAYS TO DECIDE
Marketing is an ever-changing industry. With new trends constantly on the horizon, it’s difficult to tell which to adopt and which to ignore. Full Story: AdAge.com
Six characteristics of successful prospecting strategies
Everyone needs more clients. Some businesses don’t need to look very hard. Full Story: The Business Journals
Why Businesses Must Rely on Digital Marketing to Beat COVID-19
In the coming months, businesses would have to rely more on digital marketing to survive the ongoing COVID-19 pandemic. Here’s why. Full Story: Edgy Labs
Your Future Marketing Job Won’t Be In The Marketing Department
Ten years ago, I was still sending fax blasts, while trying to convince CEOs that this was a dying practice and that digital marketing… Full Story: Forbes
The Secret Battle For Marketing
Just how hard is it to be a CMO? Let’s look at some staggering marketing statistics. Full Story: Forbes
As I speak with CEOs during this pandemic, their first priority is protecting their people. Full Story: Forbes
SOCIAL MEDIA
4 Reasons Why Facebook Ads are Critical for Your Business During COVID-19
There is no other way to say it, it’s a scary time to be a marketer and/or business owner right now. Full Story: Social Media Today
LinkedIn Shares Tips on What to Post During COVID-19 Lockdowns
Like every social platform, LinkedIn has seen an influx in user activity over the past two weeks. Full Story: Social Media Today
How to manage social media during Covid-19
Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop appropriate communication strategies to connect with customers. Full Story: CMO
Social media vital for small business throughout the COVID-19 pandemic
With rapidly changing market conditions due to COVID-19, communicating with customers via social media has never been more important. Full Story: DynamicBusiness
SEARCH ENGINE
SEO Best Practices for Small Business
Every small business wants to rank on the first page of the search engine results. Full Story: Business 2 Community
SEO After COVID-19: 8 Opportunities to Start Working on Now
The world is currently in a state of confusion, panic, bewilderment, and uncertainty. Full Story: Search Engine Journal
Design is an essential element of any website or mobile app. Full Story: Forbes
What SEO has to do with web development
“A majority of developers don’t really think about [SEO]. They want to build beautiful websites and applications. Full Story: SDTimes.com
MOBILE MARKETING
Designing mobile game screenshots that actually convert players
Your mobile game listing screenshots play a huge role in converting potential players. Full Story: Pocket Gamer.Biz
3 Mobile Security Problems That Most Security Teams Haven’t Fixed Yet
Mobility must be included in the security operations workflow so that company data is protected regardless of where remote workers are located. Full Story: Dark Reading
Apple iOS users served mobile malware in Poisoned News campaign
As we all devour online news sources in the current climate, cyberattackers are waiting to spring. Full Story: ZDNet
How to buy Skype credit using your computer or mobile device
You can buy Skype credit in increments of $5, $10, or $25 at a time. Full Story: Business Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
3 ways retailers can stay afloat with digital signage during COVID-19 outbreak
As the coronavirus pandemic continues to sweep across the country, and as politicians pass measures to attempt to control it, many retailers are in an awkward situation. Full Story: Digital Signage Today
2 reasons why your digital signage message isn’t getting through
No one enjoys being misunderstood or ignored, especially when you spend a lot of time trying to get your point across. Full Story: Digital Signage Today
EMAIL MARKETING
How to Reach Your Email Marketing Goals
When used correctly, email marketing can pay big dividends for your business. Full Story: Business.com
5 Email Marketing Trends That Can Make You More Efficient
Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility… Full Story: Forbes
E-COMMERCE
Don’t get left on the shelf in the ecommerce evolution
Manufacturers are facing a retail armageddon and need to find new ways of driving sales direct or squeezing as much as possible through the ecommerce platforms of their partners. Full Story: The Drum
Can Ecommerce Carry the Retail Industry During Coronavirus?
Amazon and Target are posed to do well in-store and online. Full Story: Adweek
PUBLIC RELATIONS
A PR Checklist For Entrepreneurs Dealing With The COVID-19 Crisis
Remember this isn’t a time to benefit, it’s a time to show that you care. Full Story: Entrepreneur
How the coronavirus is rocking advertising, PR, and sports betting
Hello and welcome to the Advertising & Media Insider newsletter, where we spotlight the week’s top ad and media stories. Full Story: Business Insider
MARKET RESEARCH
Market research is critical to COVID-19 response
Consumer research is of heightened importance to brands responding to COVID-19, and new technologies can potentially help marketers glean deep insights about their audiences in a rapidly changing environment. Full Story: Warc
Understanding Market Research For Your Business Plan
When you’re building a business plan, market research needs to happen pretty early in the process. Full Story: Forbes
WEB DEVELOPMENT
How CSS in Javascript is Changing Web Development
In the beginning there was HTML. And we added a few inline styles, perhaps a marquee or a little animated GIF, and we saw that it was good. Full Story: Coast Digital
Which Web Design Platform Is Right for You?
If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. Full Story: Search Engine Journal
MARKETING AUTOMATION
Everything you need to know about B2B Marketing Automation
Maximizing your work-from-home hours with martech research? We’ve got you covered. Full Story: MarTech Today
The Top 5 Perks of Marketing Automation
There are no downsides to getting on board with the right software. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
Why (and How) to Apply Business Intelligence and Data Analytics to Restaurant Technology
Business intelligence and data analytics solutions are transforming the restaurant industry. Full Story: Modern Restaurant Management
How big data is empowering better business intelligence
Business intelligence (BI) is nothing new to enterprises that have been relying on data processing and analysis to deliver insightful reports that reflect business performance. Full Story: Tech Wire Asia
BRANDING AND DESIGN
Retail Branding Comes Off The Back Burner
For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Full Story: pymnts.com
Branding Design: 6 Reasons It Is A Must For Every Company
Branding is the process of creating a name, design or symbol, imagery and colours that identifies and differentiates a brand from its competitors. Full Story: Pulse Headlines
VOICE STRATEGIES
How to get your business ready for voice search – by DVIO Digital’s Sowmya Iyer
A quick look at some recent data and you know voice search is set to dramatically change how businesses are looking at their digital marketing and search engine optimisation (SEO) strategy. Full Story: Campaign Middle East
How to Optimize for Google Voice Search
Google voice search is simply a matter of speaking the search query rather than the slower process of having to type it. Full Story: Business 2 Community