By Integrated Marketing Platform | March 31, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Reasons Your marketing Strategy Must Include WhatsApp Right Now
While the WhatsApp chat platform offers a private and convenient conversational space, WhatsApp marketing is yet to receive marketers’ full attention. Full Story: MarTech Advisor
The all-in-one marketing solution for resource-strapped startups
Consumers sift through hundreds of ads every day, forcing many small and midsize businesses to compete for the attention of their target customers. Full Story: Fast Company
How To Focus Your Marketing On Generation Z Today
As the oldest consumers in the Generation Z cohort move into their mid-20s in the next few years, we must pivot our messaging to match their habits, dreams, and desires. Full Story: Forbes
You Need Right Strategy to Market HVAC Amid COVID19 Pandemic
The biggest challenge businesses dealing in consumer goods facing amid Coronavirus Pandemic is to get the right message in front of the customers. Full Story: Customer Think
How to Adjust Your Marketing Plan for the New 2020
Almost 4 months into 2020, and the world has changed in ways we never imagined—which means marketing teams are scrambling to adjust their marketing plan for the rest of the year. Full Story: Business 2 Community
8 Technologies and How You Should Be Marketing With Them in 2020
It’s not using technology that makes you win, it’s being the first to use that does. Full Story: CT Post
3 Undeniable Benefits of Having a B2B Marketing Plan
If businesses want to survive in today’s world, a strategic B2B marketing plan is a must. Full Story: VENTS Magazine
6 Ways to know if your business idea is ready for reality
You have the million-dollar idea, you have a vision on how to do it, you have the funds to get started – or don’t you? Full Story: Pulse Headlines
SOCIAL MEDIA
How to Use Social Media for Keyword Research
For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Full Story: Search Engine Journal
Social Listening: The First Step to Social Selling
Social buying is not only a hot topic. It’s also the future of commerce. Full Story: Business 2 Community
The best social media platforms for small businesses
You probably know social media is an important tool for growing your business… Full Story: GISuser.com
Social Media Is Evolving And This ETF Is at the Forefront
Social media may feel like a mature industry, but the fact is it’s still in its nascent stages and can offer investors runways to significant growth… Full Story: ETF Trends
SEARCH ENGINE
Empathy & SEO: The Power of Search Intent
While SEO has continued to grow as an essential part of digital marketing, it’s often seen as a very technical and less creative part of marketing. Full Story: Business 2 Community
Small Tactics, Big Results: A How-To Guide To Stronger SEO
Search Engine Optimization (SEO) is a way to help increase website traffic through the use of search words and terms that are being used by consumers on the internet. Full Story: Gourmet Insider
SEO for Photographers: 3 Ways to Improve Your Website
When most of us began pursuing a career as photographers, we pictured idyllic days spent behind our beloved cameras photographing all the things. Full Story: PetaPixel
How Optimizing Old SEO Content Can Increase Traffic
Content is something you absolutely have to prioritize if you want to improve your SEO and increase traffic to your website. Full Story: Forbes
MOBILE MARKETING
8 Technologies and How You Should Be Marketing With Them in 2020
It’s not using technology that makes you win, it’s being the first to use that does. Full Story: Entrepreneur
THINGS YOU NEED TO DO TODAY TO LAUNCH YOUR MOBILE MARKETING STRATEGY
The world of marketing is constantly shifting. With the growing popularity of the internet, digital marketing has become the buzzword for every business – big or small. Full Story: BBN Times
How A lot Data Does Netflix Use?
If you have bought an unlimited cell facts strategy, you may well not get worried way too a great deal about how much information your Netflix utilizes. Full Story: Mash Viral
Creating And Getting Your CEO On Board With A Mobile Strategy
It’s time to stop burying our heads in the sand and accept that mobile connectivity has become part and parcel not only of our lives, but also of the modern workplace. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
All-in-One Digital Signboard for Corporate Environments
The goal was to create a unique, versatile small form-factor digital signage system. Full Story: Digital Signage Connection
How Digital Signage Can Help Flatten the Coronavirus Curve
While we’re all settling down in our remote workplace this week, the reality of the Coronavirus (COVID-19) outbreak is slowly starting to settle in. Full Story: Digital Signage Connection
EMAIL MARKETING
15 Email Marketing Tips To Help Nonprofits Expand Their Reach
Email marketing is a great way for your nonprofit to connect with people–especially now, as nonprofit emails saw a 5% increase in open rates last year. Full Story: Forbes
Eight surprising ways your email signature can boost business marketing efforts
Surprising ways your email signature can support and enhance business marketing efforts. Full Story: ITProPortal
E-COMMERCE
UK Retailers Under Fire For Nonessential eCommerce
Some U.K. retailers, brushing off accusations that they could be putting lives at risk during the coronavirus pandemic… Full Story: pymnts.com
5 Trends Shaping Ecommerce in 2020 & Beyond
Ecommerce has already completely changed the way people purchase goods. Despite already vastly shifting shopping habits, ecommerce is just getting started. Full Story: News & Features
PUBLIC RELATIONS
Skills for PR pros to learn during social distancing
Take some time to develop your skillset during your downtime, all from the comfort of your own home. Full Story: PR Daily
What’s the secret to great PR?
Regardless of an ever-changing media landscape, PR coverage of games, developers and publishers has always been an important part of what makes the industry go round. Full Story: GamesIndustry.biz
MARKET RESEARCH
How to Do Market Research: Tips for Students
Top marketing experts have already done in-depth research of the market. Why not take advantage of it and buy a professional market report? Full Story: Communal News
Market Research Studies: Three Tips For Doing Them Right
Market research is a valuable tool in the arsenal of any businessperson. Full Story: Forbes
WEB DEVELOPMENT
Designing Branding that Translates to Both Digital and Physical Marketing
Branding is quite possibly the most important aspect of any business, aside only from the actual product or service being provided. Full Story: Promotion World
The next big thing in web design: 7 trends you need to know
Our panel reveals what’s on the horizon for web design. Full Story: Creative Bloq
MARKETING AUTOMATION
What are the differences between B2B marketing automation platforms?
Here’s what you should look for when making comparisons between marketing automation solutions. Full Story: MarTech Today
MARKETING ANALYTICS: WHAT TOOLS CAN YOU USE?
There are lots of tools available for organizations that want to optimize their marketing strategies, but you might not know which are the best to pick from all of the options at your disposal. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Understanding Business Intelligence And Its Importance For Entrepreneurs
Business intelligence is a technology-driven process with workable strategies and applications to help analyze and represent data in any business setting. Full Story: Forbes
Understanding the Difference Between Data Science and Business Analytics
In today’s zeitgeist, we’ll often hear some buzzwords that might not actually mean very much to the average person. Full Story: Los Cerritos News
BRANDING AND DESIGN
Helping vs branding: strategies that work (and those that don’t)
Brands have gone the extra mile to address Covid-19, with varying levels of success. Full Story: CampaignLive
Evolutionary Branding: Know The Jungle
The law of the jungle states, in evolutionary terms, that only the fittest survive. Full Story: Forbes
VOICE STRATEGIES
How to make the most of Google Assistant during the lockdown
As we’re forced to spend more time inside due to coronavirus, households around the UK are turning to their smart products to stay entertained. Full Story: Which?
10 Details About Voice-Activated Tech Every User Should Know
Between Siri, Alexa and Google Assistant, the world seems to have a lot of voice-activated assistants these days. Full Story: Forbes